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BrightMinds Digital Marketing Blog

New to digital marketing? Here, you’ll find helpful resources to help you get started. This page is a great starting point if you want to learn more about digital marketing.
We are constantly adding valuable content. Browse through and bookmark our blog page to learn the latest digital marketing tips.

Business Scale Up
Can understanding the stages of the customer journey lets you win digital marketing more quickly?

If you imagine that customers go straight from discovering what you offer to purchase—THINK AGAIN. Honestly, their path is far from linear. And that’s regardless of your industry. They’re actually...

Jennifer

· ·

7 mins. read

Business Scale Up
Yes To This: Bridging the Gap Between B2B and B2C Digital Marketing 

Are you serving individual customers, a business, or BOTH? You’re probably lost in the B2B and B2C digital marketing gap.  Within the world of digital marketing, two specific sectors exist—B2B...

Jennifer

· ·

6 mins. read

Marketing Leads
Viral Marketing: How To Do It Right

If you’ve been on social media, you’ve probably come across advertisements that get a lot of engagements on your feed and want to replicate the same success for your business....

brightmindsph

· ·

9 mins. read

Social Media Tactics
How to Algorithm-Proof your Business on Social Media

In this interconnected world, it’s imperative that brands have a presence on social media to grow their business. There are over 4.7 billion social media users worldwide, translating to 59%...

brightmindsph

· ·

8 mins. read

Business Scheme
Uses of AI in Digital Marketing: Yay or Nay? (Plus the arrival of ChatGPT)

Fact: Digital marketing is a rapidly evolving field. But this is also a fact:  It’s hard to stay on top of all the new technology available for digital marketing.  One...

Jennifer

· ·

6 mins. read

Blog Business Plan
Why Hire a Digital Marketing Agency, and Just Forget About Your Objections

For businesses looking to maximize their growth potential and better position themselves, online marketing isn’t just a fallback strategy. Then again, it’s also understandable if you have reservations about outsourcing...

Jennifer

· ·

6 mins. read

Marketing Leads
Talking Real: Why Digital Marketing Is Important (More So For Startups)

While it’s true that a startup’s resources are best spent on perfecting what it offers, overlooking digital marketing is a mistake. HUGE mistake actually. Startups like you need an online...

Jennifer

· ·

6 mins. read

Branding Archives
How to Generate Leads for Fitness Coaching Program

Being a fitness coach involves more than just building bodies. You’re also working hard to expand your clientele and, more significantly, your business. As you build your business, sourcing and...

brightmindsph

· ·

8 mins. read

Administrative Skills
Skills to Look for in General Virtual Assistants and Tasks You Can Outsource to Them

Making a client’s life simpler is a key component of becoming a virtual assistant (VA). Virtual assistants are tasked to handle the responsibilities that will be given to them. They...

brightmindsph

· ·

8 mins. read

Business Scheme
The 8 Types of Copywriting That Your Business Needs

Copywriting is writing that encourages readers to take action, such as signing up for a newsletter, a free trial, or making a purchase from you. It comes in a variety...

brightmindsph

· ·

8 mins. read

Sales Strategy
How You Can Set Up and Market An E-commerce Business

Learning how to establish an e-commerce business, like any other business, isn’t always simple— but setting up, creating, and managing websites where entrepreneurs, designers, and artists of all kinds can...

brightmindsph

· ·

8 mins. read

Social Media
Metaverse Marketing: Should You Invest In It?

In case you haven’t heard, Meta (formerly Facebook) Chief Executive Officer Mark Zuckerberg announced in October 2021 the company’s intention to build a metaverse.  The metaverse will make it easier...

brightmindsph

· ·

8 mins. read

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