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Metaverse Marketing: Should You Invest In It?

In case you haven’t heard, Meta (formerly Facebook) Chief Executive Officer Mark Zuckerberg announced in October 2021 the company’s intention to build a metaverse

The metaverse will make it easier for you to socialize, learn, and travel without leaving the comfort of your home as 3D spaces will be made in the metaverse to let you do that. 

Simply put, the metaverse is an online world that brings together virtual reality (VR), augmented reality (AR), 3D holographic avatars, video, and other means of communication so that people can interact with each other and the virtual world around them.  

Though this concept isn’t new due to the existence of metaverse spaces seen in Fortnite, Minecraft, and Roblox, it’s essential to know that Meta’s plans are much bigger than that of the companies that own the aforementioned games. Zuckerberg himself said that the metaverse his company will create could replace the mobile internet

As Zuckerberg’s metaverse is expected to come out in 10-15 years, marketers have been wondering whether they should invest in metaverse marketing as soon as possible. Read on to find out more.

Why metaverse marketing is the future of marketing

As mentioned earlier, multiple companies in the gaming industry have been building metaverses, and brands have been maximizing the reach of these virtual spaces. For instance, Balenciaga launched a video game called “Afterworld: The Age of Tomorrow”, where players can try on Balenciaga’s fall collection in a digital Balenciaga store. 

Another luxury brand has capitalized on this technology. Gucci sold a digital version of its Dionysus bag for a higher price than its physical counterpart. The digital bag was sold for $4115, $715 more than what the physical product is valued in stores. 

In May 2021, Gucci also hosted “The Gucci Garden Experience” on Roblox, which showcased the fashion house’s creative vision. 

Not only are brands promoting themselves in the metaverse, but so are celebrities. Ariana Grande had a virtual concert in Fortnite, where users were able to purchase digital items like an Ariana Grande Outfit with a Rift Goddess Ariana Variant, a Sweetener Sailshards Glider, and a 7 Rings Smasher Pickaxe with a Gem Striker Variant. 

Users who attended the show were also rewarded with a Chrome Cloudcruiser Umbrella, an XOXO Emote, and a Rift Bubbles Spray. Though specific statistics weren’t released, the gaming company stated that millions of fans enjoyed Grande’s Fortnite show. 

Travis Scott’s digital avatar similarly performed on the gaming platform. 45.8 million people watched his “Astronomical” concert on Fortnite in 2020. Meanwhile, 12.3 million concurrent players participated in the virtual show. 

Players who attended any of the Astronomical events have received an Astroworld Cyclone Glider and two loading screens for free. They were also able to unlock free gear by finishing various Astronomical Challenges. 

With popular brands and celebrities hopping on the metaverse bandwagon, it’s interesting to know the reason behind doing so. For one, the metaverse is new and provides marketers with the opportunity to develop faster connections in an unconventional manner. 

Though perhaps the most important reason why marketers are choosing this channel is to target and continually engage Millennials and Gen X with their products and technologies. Metaverses can help with that. 

Why the metaverse is great for marketing

The metaverse has key features that allow for new and more engaging forms of content marketing: 

Customization and user-generated content are the cornerstones of great marketing, which are present in the metaverse.

Users can produce material in the metaverse for themselves and others to enjoy. This not only enables advertisers to easily create content in the metaverse, but it also allows them to research the market by directly viewing the type of material each user produces. This makes it simple for marketers to create the best content for their area.

It exists already.

A metaverse is a computerized and enhanced version of the real world, with everything in the latter occurring in real-time. This makes it ideal for sharing content about current events, trends, and breaking news. Users will look for and consume this type of material instead of standard web 2.0 content as the metaverse grows.

The metaverse is a self-contained and fully functioning virtual economy.

Users can create, own, sell, and invest in virtual reality surroundings in the metaverse, which is a fully functional universe. Although most metaverses accept traditional currencies and credit cards, new metaverses are relying more on blockchain technology, cryptocurrencies, and NFTs to fuel their virtual economies. Users will be able to purchase and exchange Bitcoin, Ethereum, and altcoins such as Dogecoin and Solana, as well as use them to pay for goods and services both inside and outside the metaverse.

The metaverse provides a compatible mix of different platforms.

A metaverse is a centralized universe where you can easily and smoothly incorporate objects and assets from many virtual realities. This is wonderful news for content marketers since they’ll be able to bring all of their existing web 2.0 content into the new world while also using amazing new technologies to create novel sorts of content for a global audience.

Considering that metaverse marketing is the future of marketing, it’s advisable to invest in it as quickly and wisely as possible. The best way to do that is by creating a solid content marketing strategy that will shine in the metaverse. 

How does content marketing work in the metaverse?

Although marketing in virtual environments grew the most in 2020 and 2021, marketing in the metaverse is not as new as you might imagine.

Luxury companies, in particular, have been engaged in some of these virtual worlds for quite some time. Many brands, including Gucci and Balenciaga, have created virtual worlds to increase their visibility, attract new customers, and speed up sales. Many other consumer businesses and household names have followed suit, including Nike and Coca-Cola.

What type of content should I create in the metaverse?

The metaverse provides an endless source of new, more fascinating information. Today’s content marketers will develop 3D settings and experiences that convey the same content in a completely different way, whether they’re writing extremely valuable and informative blogs or producing effective educational movies.

Engaging with existing communities will be more important than ever.

Direct advertising is generally disliked by the public. Businesses seeking to enter the metaverse must be careful not to annoy those already present. You’ll also need favorable feedback from these customers because you’ll be trying to sell them something. This means that in the metaverse, user involvement with your content will be more vital than ever.

Making a post in the metaverse

The metaverse will become the most widely used blogging platform to date. Any metaverse blog entry will include the ability to use photos or video clips from other websites or from your device’s camera. These images and videos will be converted automatically to fit your content.

How to create content in the metaverse

There are many methods for creating metaverse content:

Upgrading and converting old web 2.0 content to web 3.0

The majority of the content available in the metaverse will be old or existing web 2.0 content that has been moved to web 3.0. One approach to do this is to convert existing digital assets into NFTs, which allows for asset ownership monitoring. Digital assets that can be converted into NFTs include:

  • Blog posts
  • Videos
  • Photos
  • Digital images
  • 3D designs and assets
  • High-resolution 3D scans of real physical objects
  • Domain names related to the metaverse
  • Podcasts
  • Music (even the individual tracks)
  • Social media posts, and more

In theory, any digital content of any form can be minted as an NFT. If you have a popular blog, for example, you can quickly mint your most popular content using tools like BlogToNFT. It’s a quick and painless process, and you can then sell the newly created posts on prominent NFT markets like OpenSea and Rarible. The same marketplaces also offer minting services to assist you in converting tour assets to NFTs.

Exploring new content formats in the metaverse

In the metaverse, all of the traditional means of creating content will still be useful, but there will also be many new formats that were previously unfeasible. 3D virtual tours and interactive 3D environments will be one sort of content available.

Assume you own a travel and tourist company and want to use content marketing to promote vacations to Malaga, Spain. In classic Web 2.0, you’d probably compose a blog entry with stunning images and useful information about the place, or make a video presenting some of the most important sights to see, landmarks, and so on. You may take things even farther in the metaverse by taking your audience on a virtual guided tour of the city, showing them all of the various hotels so they can pick the one they like most, and so on.

These surroundings will be part of your content, but you’ll be able to add other sorts of content to them as well. For example, instead of a blog post on a flat website, you might construct a virtual library where the virtual books contain your most successful blog posts and ebooks in a manner that resembles a real printed book.

You may even include your videos into a virtual screen that looks like your television (at your real home, that is).

Leveraging VR and AR is another way to promote your business in the metaverse.  There are numerous methods to use virtual reality and augmented reality to create new sorts of content. This may be as easy as turning a flat, 2D chart into an interactive 3D plot that users can rotate, tilt, scale, recolor, and so on, or as sophisticated as creating a whole interactive 3D virtual environment where your content is embedded in the 3D assets or is integrated into the experience in some way.

Creating immersive VR experiences for your audience sounds wonderful, but one major question remains: How can you develop this type of content? It’s one thing to write blog pieces and shoot movies; it’s quite another to create a 3D universe.

The good news is that new tools are constantly being developed for these reasons. SketchUp, Revit, Unreal Engine, Unity, Maya, and Blender are just a few examples of 3D creation software that you might utilize.

Previously, skilled 3D modelers, renderers, and animators worked tirelessly on a high budget for hours on end to create this type of content and use these techniques. This may be more than you can handle. Fortunately, AI-powered 3D design software is now more accessible than ever, and some products are even free.

Unreal Engine 5, for instance, makes it simple to create entire virtual 3D worlds that generate accurate settings in real-time owing to a large collection of free 3D scans of real things that you can easily drag and drop.

Mastering technologies like these will elevate your metaverse content marketing to new heights.

Direct livestreaming into the metaverse

Remember World of Warcraft and Second Life, the first massively multiplayer online role-playing games (MMORPGs)? These were some of the earliest metaverse experiences, and during the pandemic, entertainment businesses took notice of the massive number of active users these platforms attracted.

As a result, a new type of entertainment content known as massive interactive live events, or MILEs, has arisen. These are livestreams of concerts, athletic events, and other shows that take place entirely within the metaverse.

While putting on a concert with a big-time celebrity may be out of reach for the ordinary content marketer, it does demonstrate that livestreaming is an excellent method to provide content to your metaverse audience.

In conclusion

The metaverse provides new opportunities to engage your audience and deliver a more rich, complete, and immersive content experience. Start developing metaverse content immediately if you want to stay ahead of the curve in this fast-changing landscape. 

At BrightMinds PH, we have content specialists that can help you refine your marketing strategies! We always update ourselves on the latest news and trends in social media marketing, so that we can provide you with the best services. If you’re interested to know more about what we have to offer, message us today for a free quote.

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How to Find Your Niche on TikTok to Create High-Performing Content

Since its launch in 2016, TikTok has amassed an enormous following, especially among the younger crowd. Nearly half of its users are millennials, and from Gen Z. If your brand is looking to reach the younger market, TikTok can be a powerful platform. 

How important is it to have a presence on TikTok? The social media platform announced over a billion active monthly users in 2021. This milestone is an impressive feat, considering how young the app is. Given its immense popularity, your brand should take advantage of TikTok’s user base to reach your goals. 

Once your brand has decided to open a TikTok account, the next step is to determine your niche. While you can follow TikTok trends and challenges, this won’t help your brand in the long haul. This strategy is not sustainable, and it won’t help you establish your brand on TikTok. Like any other social media platform, you must find your niche on TikTok.

What is a TikTok niche?

Before you establish your TikTok niche, you must understand what it is in the first place. Basically, your TikTok niche is how you focus on a smaller subsection of a larger market. For example, if you’re creating an account on fitness, yoga or high-intensity interval training (HIIT) would be considered a niche.

By focusing your efforts on a specific market, your brand will be able to find areas with less competition.  When you establish a niche, your audience is smaller. However, this targeted audience will more likely engage with your content and may even share them with their respective accounts. In short, you have a better chance of getting market shares. Your content will be more hardworking because it targets a smaller group of people. 

As with any social media platform, the key to monetizing on TikTok is to have an engaged audience. This means likes, comments, and shares. Establishing your TikTok niche helps your brand form a community of active followers. If your goal is to grow your brand on TikTok, establishing a TikTok niche can yield good results in the long haul.

How do you find your niche on TikTok?

Research is key for your brand to find the best niche that mirrors your brand and helps you achieve your goals. Here are the steps your brand should take to find your niche on TikTok:

Analyze the niche market. For your brand to find its niche, you need to deep dive into TikTok’s niche market. In a niche market, your audience will be particular individuals with very defined interests and needs.

For example, there are many niches or sections within the market of smartphones: high-end flagship phones, budget-friendly ones, and mid-range options. You can narrow this down even further. Your micro-niche can be budget-friendly smartphones for college students. 

There are different ways to refine a market depending on your audience’s needs. These include demographics, location, interests, behavior, price, and quality. When it comes to niche marketing, your role is to offer a solution to a particular problem or pain point. By hyper-focusing your efforts on TikTok, you have less competition.

While the goal is for you to find a niche market with fewer competitors, you still want to make profit. The trick to maximizing niche marketing is to find a segment that’s already spending money and has room for growth. 

You can expect a better return of investment or ROI when you focus your marketing efforts on a specific target market because these people will most likely buy your products or avail of your services.

Check on TikTok niche trends. Niche trends can be your stepping stone to success in TiktTok marketing. Why? Niche trends focus on your niche market’s interest in topics over time. This will help your brand figure out if there is a growing interest in this niche over time or if it’s failing.

In short, you can validate if the niche you’re eyeing is worth exploring. Luckily, there’s a straightforward and accessible online tool you can use to check niche trends – Google Trends. 

Google Trends allows you to analyze the popularity of top search queries in Google Search across different regions and languages. This website utilizes graphs to compare the search volumes of various inquiries over time. It helps you visualize people’s growing or failing interest of people on specific topics. 

You can check various niche trends on Google Trends for free. Aside from Google Trends, you should also check trends on other websites such as Twitter and Pinterest. Validating niche trends on various platforms help reinforce the possible effectiveness of a particular niche. 

Study what your competitors are doing. Competitor analysis is vital for any effective marketing strategy. You need to know what your competitors are doing for your brand to stand. This will also help you determine how intense the competition is for your target market.

Analyzing your competitors also helps you understand the demands and expectations for your target niche as a whole. This is instrumental in developing compelling content your audience will appreciate. 

You also need to figure out why customers are choosing them in the first place. To determine this, you need to understand the unique selling proposition. What makes them stand out from other brands? This helps you pinpoint what makes your competitor special in customers’ eyes. 

Are your competitors on top of niche trends? Their level of proactiveness shows you what you can expect from them in the future. You also need to check the frequency of their posts. 

The key is to focus on a niche where you have a good chance of getting some shares in the market. The last thing you want is to compete with a big brand with a massive budget for content creation and promotion. 

Basically, you need to figure out what works for them so your brand can develop a strategy that can work for you. Your goal is to stand out and address what a specific target audience needs. Your content should be distinct for your audience to determine what makes your brand special. 

Target the right audience. TikTok is most popular among the younger generation. If your brand sells products for senior citizens, TikTok might not be the best platform for you to invest in.

If your target market falls under TikTok’s user base, you should make the most of it. TikTok can be a great creative outlet for your brand to market different offerings. You can use TikTok as an opportunity to show people another side to your brand. At the same time, it can generate brand awareness among the younger crowd. 

What type of content should you create on TikTok? 

Now that you’ve narrowed down the TikTok niche you’d like to explore to grow your brand on the platform, you should create content. Here are some valuable tips to help your brand reach its target market on TikTok:

  • Use TikTok differently. It would be easy to approach TikTok how your brand posts on other social media platforms. However, the most successful brands on TikTok understand that you need a different strategy. You need to produce content that’s specifically for TikTok and its users. 

This strategy is important not just because the users on TikTok tend to be from the younger generations. People use the app different from other social media platforms. The content you see on photo-sharing apps tends to be edited, polished, and aspirational. It’s carefully curated for aesthetic purposes. 

On the other hand, content on TikTok is known to be less polished and more realistic. In short, it’s more relatable to people. The most successful brands learned this difference and have developed content that would entice the people on TikTok. 

A great example of this is The Washington Post. The content on their Instagram and Facebook accounts is usually severe and straightforward. It’s as informative as you can expect given that they’re a respected newspaper. On the other hand, their TikTok account posts different kinds of content. They still feature the same headlines and topics, but their videos are more fun, engaging, and generally trend-driven. 

  • Don’t be afraid to experiment. Many brands have found success on TikTok by adopting an experimental mindset. TikTok’s algorithm will quickly reward the content that your audience watches and engages with and promote your videos further to a broader audience. 

Being exposed to a broader audience is a great opportunity for your brand to grow its following on TikTok. The bigger your audience is, the more chances you can convert them into your customers. 

As you experiment with different content, you’ll better understand your niche market and determine what kind of content they respond to the most. Once you’ve figured out the formula that works for your brand, you should double down on your efforts to maximize engagement and results. 

At the same time, experimenting with different content helps your brand figure out what your audience doesn’t respond to well. This is instrumental in optimizing your resources and developing more compelling content moving forward. TikTok is all about fun and creativity, and you should maximize the platform and its various tools to grow your brand even further. 

  • Make more videos, not ads. On the one hand, TikTok has a paid advertisement program where you can place videos on users’ For You page. There’s nothing wrong with investing in paid ads on TikTok. However, you can save a lot of money by developing compelling content that TikTok’s algorithm will help promote for free. 

The more organic your posts are, the bigger chances they will resonate well with your target audience. After all, people are on TikTok usually for entertainment purposes, not for commercial reasons. 

  • Show how your brand can improve people’s lives. A lot of products have become immensely popular because of TikTok. This includes offerings from smaller companies that don’t have the budget for massive marketing campaigns. The hashtag #TikTokmademebuyit stretches across every product category and niche.

How can your brand possibly be included in this coveted list of popular products? You can create content that demonstrates the value of your products or services. People should see why investing in your brand is worth their time. 

Once people see the value of investing in your brand, you can create a loyal fan base. Their organic content can help further propel your brand and increase awareness to a broader audience. Slowly but surely, your brand can establish a bigger audience and convert more people to customers. 

  • Partner with content creators to promote your brand. Like other social media platforms, collaborating with content creators can yield good results. Investing in these partnerships can pave the way for your brand’s success. However, you shouldn’t just partner with a famous TikTok influencer. You need to find the right people who can reach your niche market.

You need to circle back to your target audience to find the right influencers. Who does your target audience look up to on TikTok? When it comes to influencers, you shouldn’t just choose those with a big following. You should also search for users with the same target market. These people may not necessarily have millions of followers, but their followers are people who can afford and use your products or services. 

Basically, your goal is to look for quality, not quantity. People on TikTok appreciate organic content more, so you should be strategic regarding the content creators you partner with. Who would most likely use your products or services? Answering this question is vital in finding the right people. 

By following these steps, your brand can find its niche and create high-performing content that can grow your brand. If you want your brand to stand out, you need to figure out what your niche is so you can develop compelling content your audience will appreciate. 

Navigating through the TikTok game can be daunting, and fortunately, you don’t have to find your TikTok niche by yourself. We at BrightMinds PH have content specialists willing to help you out! We can help your brand find the best niche market so you can focus on what you do best. If you’re interested to know more, message us today for a free quote!

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Instagram Updates and how it might affect your business

Instagram has a long way since it was first launched in 2010. Since Facebook bought this social media platform in 2012, Instagram has evolved in so many ways. 

Initially, Instagram was just a photo-sharing platform but expanded to include videos in 2016. Since then, Instagram has been adding other features such as stories and reels for users to share different types of content.

Your brand probably already has an official Instagram account. After all, this social media giant has over 1.1 billion users. The majority of the users on Instagram are millennials and Gen Zers. If your brand targets the younger generations, Instagram is the place to be.  

It goes without saying that Instagram has changed a lot over the years. Some of the features you’re familiar with might already be obsolete. That’s why your brand must keep up with its latest tools and features. Keep in mind that Instagram adds and removes features regularly. That’s why you should always be on the lookout for features you can take advantage of. 

Here, you’ll learn about the latest updates on Instagram and what they mean for your business. You’ll have an idea of how your brand should move forward with your social media marketing efforts. 

1. Parental supervision

More minors have been active on social media amid the pandemic. To help parents monitor their children’s online activities, Instagram rolled out new parental control and supervision elements. This Instagram update paves the way for a more secure and family-friendly social media experience. 

Parents need consent from the kids before they get to enjoy these features. Parents will be able to monitor the account their kids follow and limit the time spent on Instagram. While this specific feature affects people rather than brands, it’s essential to be aware of it to manage expectations. 

2. Manage Your Activity

Now, it’s easier for your team to monitor your activities on Instagram. This new update shows you how much time you’ve spent on Instagram. It also allows you to view, archive, or delete posts and comments you’ve shared. 

At the same time, you can review the changes you’ve made to your brand’s Instagram account since you created it. If you want to view the progress, your brand has made on Instagram throughout the years, this is a very handy tool for you to explore. You can find the ‘Your Activity’ option in the menu at the top right corner of your profile.

3. Messaging on Instagram

To make Instagram more engaging for its users, the social media giant announced it would focus more on messaging features. Here are some hidden gems you might not be aware of:

  • Active Now – When you open your inbox folder, you’ll be able to see who among your friends is active on the platform at the moment. This feature is helpful when you’re following up on something or if you want to engage users further. 

Just take note that users have the option to turn off their Active status on Instagram. This means you won’t always get to find out if users are online. 

  • Silent – Did you know that you can send a direct message to people without seeing a notification on their device? This feature is especially handy when you’re sending a message late at night and don’t want to disturb someone. 

4. Enhanced tags cont

Collaborating with influencers, contributors, and other brands is now made easier with Instagram’s enhanced tags feature. This Instagram update helps brands credit all the people they worked with to receive credit for their work. 

You could now credit the makeup artist, photographers, and other suppliers you worked with if you publish a photo. Recognizing your collaborators’ contributions to each post paves the way for new opportunities. You might even help your suppliers get discovered by other brands and people in need of their services. 

While your brand might provide new opportunities for contributors, you also have the opportunity to reach these contributors’ audiences when they tag your Instagram account. It’s a win-win for everyone. 

5. Focus on Video content

When Instagram was first launched, it was known as a photography-sharing platform. Now, Instagram has announced it is focusing more on video content

If you get confused about whether you should produce IGTV, Reels, or feed videos, the good news is that Instagram now keeps all videos in one place. It’ll be easier for you to optimize content knowing the video editing and sharing tools are now more organized. 

What does this Instagram update mean for your brand? It’ll be easier for your team to develop content to step up your social media marketing plans. At the same time, you can explore different types of video styles to figure out what your market likes best. 

Here’s a tip: experiment with different formats to determine what kind your target audience would respond to the most. From product demos to before-and-after videos, you should take this opportunity to find out the best way to reach your business goals. 

While Instagram has committed to focusing on video content this year, it’s still important to publish compelling photos and captions for diverse social media marketing efforts. Basically, Instagram just made it easier for users to come up with exciting videos. Photos aren’t going away anytime soon.

6. Auto-Generated Captions

Today, social media platforms such as Instagram push boundaries to become more inclusive. For deaf users to enjoy videos on the platform, Instagram launched auto-generated captions for IG Feed videos.

With the help of this handy feature, Instagram will automatically include captions on videos. You have the option to turn the auto-generated captions as well. For now, this feature is available in 17 languages, but Instagram is planning on increasing this number soon. 

This feature allows the deaf community to understand video content on Instagram quickly. At the same time, your brand will be able to reach more deaf users through video content. You can win over more clients knowing a wider audience has access to your content. 

7. Remixed videos

Amid the pandemic, people have been exploring their creativity through video content. Now, Instagram has made it easier for people to remix videos already posted on Instagram. This feature was initially available for Reels only. However, Instagram has expanded this feature to all new public video formats.

This Instagram update allows you and your followers to get even more creative when developing video content on Instagram. You also get to engage your audience conveniently through this feature. Your brand just has to explore ways to entice users to utilize your published video content. 

8. Scheduling Live videos on Instagram profile

If your brand has an important event to be broadcasted on Instagram Live, you can schedule Live videos on your profile. Basically, you’ll be getting a badge with information about the Live video. 

Plus, your followers can opt to receive a notification the moment Live is available. This update is useful when you’ve collaborated with other brands or influencers to post the Live video at a specific time. It also increases awareness of upcoming events and announcements. 

9. Subscriptions

This is an important update for brands because it provides an additional income stream from your loyal customer base. Basically, users will pay a monthly fee to access exclusive content from a particular account. These are the type of content users can subscribe to:

  • Subscriber Lives – This is a Live video shown only to users that are subscribed to you.
  • Subscriber Stories – These stories are marked with a purple ring, so your subscribers would know the content is for their eyes only.
  • Subscriber Badges – You can quickly identify which users subscribers are because they’ll be given a purple badge. You can see these badges on your comments and DMs  

What makes subscriptions so relevant to brands is you get to charge a premium fee to your loyal clients. At the same time, it’s an efficient way to reach your patrons on Instagram. Initially launched in the US, this feature is expected to be rolled out worldwide sooner than later. 

10. Like the story

Now, users will be able to ‘like’ Instagram stories without them sending you a DM. This implies that your followers can now ‘like’ the content you share on your stories without appearing on your DMs list. 

This particular update makes it easy to filter the clutter on your Instagram inbox. At the same time, you can focus on the important messages on your DMs. It’ll be easier to manage inquiries through DMs with this new feature. 

11. Chronological Order of Feed

Now, you can handpick which posts you get to see first on your feed. Instagram has rolled out three options so your brand can control what content you see once you open the Instagram app or website. 

  • Home – If you’re comfortable with the way Instagram shows you content, this option is the right fit for you. You’ll see content based on Instagram’s algorithm process through this option. 

What does this mean exactly? Instagram will get to rank the content you see on your feed based on your interests and behavior. You get to see more recommended posts through this option. 

  • Favorites – This is a feed where you manually add users and see only content from them. This is basically like your ‘Close Friends’ on Instagram stories, but you get to handpick the content you see on your feed this time around. 

Your followers won’t be notified if they’re on your Favorites list. You can choose the accounts you want to see content from in private. 

  • Following – If you miss Instagram’s old chronological feed, this is the option you should choose. Many users on Instagram have been excited about this option because it causes less confusion. 

Here’s the thing: you can switch feed options as often as you’d like. You can explore which option works best for your brand. You have the freedom to change how your feed looks. 

12. Deleting photos from a carousel post

If your want to delete a specific photo from a carousel post, you no longer have to delete the entire post. Now, you have the option to remove one or two images. If you have a carefully curated feed, you don’t have to go through the trouble of deleting multiple images to fix your post. 

To delete a photo, you just have to go to the carousel post you want to edit, click on the op-right dots icon, and choose Edit. Then, scroll to the photo you want to delete and tap the top-left delete icon. 

If you change your mind, you have 30 days to restore the deleted photo. You just have to go to the Settings and restore it from your Recently Deleted media. You don’t have to repost the entire carousel post to add the photo to your post again. 

13. Link on Instagram Stories for Everybody

This is a total game-changer for small businesses with less than 10,000 followers on Instagram. Before this update was rolled out, only Instagram accounts with more than 10,000 followers had the option to include a link on their Stories. 

Now, any user can utilize an Instagram Stories Link sticker. This feature is handy when you’re promoting new products or if you want to direct traffic to your brand website. Plus, you don’t have to change the link on your Instagram bio each time you want to redirect users to a particular website.

By keeping tabs on the latest Instagram updates, your brand can maximize this social media platform’s features. If you want to get ahead of the game, staying up-to-date with the latest Instagram updates can do wonders. Fortunately, you don’t have to navigate through social media alone. 

We at BrightMinds PH have content specialists willing to help you out! We always keep ourselves updated on the latest news and trends in social media marketing, so focus on what you do best. If you’re interested to know more, message us today for a free quote!

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How to Create a Successful TikTok Strategy to Increase Awareness

Social media can be a powerful tool to boost brand awareness if you play your cards right. Among the social media platforms your brand should invest in is TikTok. 

The fastest growing social media website in recent years, this video app is more than just a platform for the youth to express themselves. It is a driving force that profoundly impacts music and culture. 

Your brand is missing out on many opportunities simply by not having a presence on TikTok. That’s why you should open an account if you don’t already have one. But how do you maximize your TikTok account? 

Here, you’ll find tested and proven strategies to use TikTok and entice more people to discover more about your brand. You’ll be inspired to devise an engaging campaign that can give your brand a big boost. 

TikTok 

Before diving in on winning TikTok strategies, let’s talk about TikTok and its overall impact.

TikTok is the leading platform for short-form video content. It allows users to create 15-second videos on any given topic. Since its launch in 2018, this platform has exploded in popularity, particularly with Gen Zers.

Why TikTok is so Popular

TikTok’s rise to mega-popularity can be traced to three key factors: celebrity endorsement, easy-to-use interface, and localized content.

Since it was first introduced to the world in 2018, TikTok has tapped on the star power of different celebrities to drive people to explore the app. Not only has TikTok chosen celebrities known all over the world, but the platform has also utilized local celebrities to reach a wider audience. 

These celebrity partnerships have been vital to driving traffic to TikTok. Not only did these celebrities post content on TikTok, but they also posted on their other social media accounts for increased awareness. 

The TikTok app’s popularity is also grounded in its simplicity. It doesn’t take plenty of time or effort to shoot a short video clip. Moreover, the TikTok algorithm is designed so that video clips start playing as soon as you open the app. One can get lost scrolling on TikTok for hours because of its addictive nature.

Moreover, despite being a global social media platform, TikTok focuses on localized content. The app often runs contests and challenges for more people to create their own videos on TikTok. 

Top 13 TikTok Strategies 

Now that we’ve identified what makes TikTok tick, let’s go into how you and your brand can use TikTok to your advantage. 

Without further ado, here are winning strategies to devise a successful TikTok marketing plan:

  1. Know your audience. 

Before you start developing content on TikTok, you should think about your target audience. While TikTok is popular among the Gen Z generation, more and more people have embraced TikTok. In short, TikTok is not just a social media platform for teenagers. 

As you brainstorm on the type of video to shoot, you should consider the kind of demographic you’re trying to reach. This mindset will make shooting and editing videos easier. Even if you haven’t figured out the type of content you plan on publishing in the future, you should at least figure out what won’t work for your target audience. 

  1. Use the right hashtags.

Many social media platforms, including TikTok, use hashtags to catalog content and make the search for videos more convenient. Using hashtags on TikTok can increase your following, help identify your competitors, and amplify the reach of each post. 

Here’s a tip: while hashtags can drive traffic to your account, you should avoid using generic hashtags. Your brand has a better chance of standing out when using a more unique hashtag. The goal is to be seen by a wider audience, so you shouldn’t use hashtags just because they’re popular. You can even use a hashtag tied to your brand, so people can get to know your brand better simply by clicking on the particular hashtag. 

  1. Collaborate with TikTok influencers

Let’s face the fact: the public tends to trust real people more than brands. You should explore collaborating with TikTok-famous influencers to amplify your brand’s popularity. 

TikTok influencers know what types of content work well for their target audience. These people have tried and tested different video styles. They already know what works and what doesn’t for their followers. With their insight, your brand can develop more authentic and engaging content. 

If you’re working with a dancer, your best bet is to have them dance along to a song that works well with your brand. Strategic product placement is also key. If you’re collaborating with a comedian, let him market your brand in a silly way that doesn’t compromise your brand’s integrity. 

  1. Choose the right influencer. 

When it comes to collaborating with influencers, your brand shouldn’t just partner with whoever has the highest follower content or who has the most video likes. The TikTok influencer you invest in should be able to reach your target audience. 

For example, if you’re a beauty brand, your best bet is to partner with a stylish influencer who’s passionate about maintaining a certain aesthetic. If you’re marketing a fitness campaign, choosing a fitness instructor or enthusiast might be best. 

Every influencer provides the opportunity to reach different types of target audiences. Your job is to determine whose followers reflect the kind of people who fit your brand perfectly. This strategy is vital for customer leads. 

  1. Follow TikTok trends

Riding on what’s popular on TikTok can increase your brand’s relevance. Trending topics come and go in a flash, so you should strike the iron while it’s hot. Creating and sharing videos relating to these trends can increase your brand’s following. 

When you’re riding on a trend’s hype train, your brand shouldn’t just copy whatever everyone else is doing. To make your brand stand out, you should have a unique element to pique people’s interests. 

At the same time, your brand should be strategic in following a TikTok trend. Some trends might not be appropriate to your brand and target audience. It’s better to create meaningful content that your audience would appreciate rather than riding on whatever is popular at the moment. 

  1. Encourage your followers to comment and engage them regularly

A winning TikTok marketing strategy doesn’t stop at posting exciting content. Like other social media platforms, TikTok encourages frequent user engagement. Being proactive in the comments section can spark meaningful conversations. These conversations can lead to potential customers. 

Take note of this: creating a winning TikTok strategy requires a personal approach. Your brand shouldn’t just reply to users with generic statements. You can win over more people by addressing them individually in a thoughtful manner. 

When your followers feel seen, they’re encouraged to post even more comments. Remember that TikTok displays the number of comments on your posts. The more likes and comments you have, the wider audience your content might get to reach. 

  1. Comment on other users’ accounts

Aside from regularly engaging your followers on your brand’s account, you should go the extra mile and engage with other users. This strategy will make building a substantial following so much easier. 

Your brand should leave interesting or funny comments on other users’ content when appropriate. Knowing they have your brand’s attention can be flattering and potentially drive your follower count. After all, your goal should be to create an inclusive online community that’s approachable yet aspirational. 

  1. Post on a regular basis

Posting too much is discouraged on some social media platforms because your content might not get meaningful engagements. It’s not recommended to oversaturate your audience, after all.  That’s not the case when it comes to TikTok. 

TikTok encourages its users to post frequently. The more videos you post on your account, the higher your follower count. This strategy is also vital for more people to discover your account and decide to follow you. 

  1. Maximize TikTok’s effects

When it comes to TikTok, your brand shouldn’t take itself too seriously. TikTok has a plethora of effects you can use to make your content stand out. Under the Effects tab, you’ll discover different options that can take your videos to the next level. 

The sky is the limit when using TikTok’s effects. However, you shouldn’t go overboard as well. Your brand should be mindful of your audience’s reception to the video. When you’re editing your videos, you should ask yourself, ‘what would my followers think of this?’ Know your audience. 

  1. Inject a sense of humor. 

People log onto their TikTok accounts to entertain themselves. Plus, people love to laugh as a respite from everything else in the world. Tickling people’s funny bones can engage more people and drive them to learn more about your brand. 

Brands can increase their following by incorporating a down-to-earth and relatable sense of humor on their accounts. More people would support your brand if they could empathize with you. Moreover, injecting a good sense of humor into your content will encourage people to watch your other content more. 

  1. Make your video descriptions crystal clear

TikTok allows you to create videos up to a minute long. You should make every second count. Every post and corresponding video description should be of value to your followers. 

The strategic use of keywords is essential for SEO purposes. You want the TikTok app to catalog your content appropriately and, hopefully, reach your target audience. While it’s vital to use the right keywords, the description should make sense when read by people.

However, you have limited space to entice your audience. To craft witty yet relevant captions to accompany your videos, consider repurposing the captions you’ve written for your other social media platforms. Keep your captions snappy to get more people’s attention. 

  1. Use TikTok ads.

Advertising on TikTok is now easier because TikTok has developed a formal advertising tool. TikTok offers three types of ads: in-feed native ads, hashtag challenge ads, and brand takeover ads. 

In-feed native ads are pretty much like traditional ads you see on other social media platforms. You can add website links and Order Now buttons to encourage people to buy your product. Meanwhile, a hashtag challenge ad involves creating instructions and rules for a featured challenge. This type of ad helps reach a targeted audience. 

Brand takeover ads let people get creative through GIFs, images, or clips that lead to a hashtag challenge or landing page. When choosing what type of ad to invest in, think about what your target audience would find most engaging. 

  1. Take advantage of TikTok analytics

No matter what social media platform you’re using, analytics can be helpful in figuring out what tactics have worked from what haven’t. There’s more to TikTok than the number of likes, comments, and shares your video content gets. Exploring TikTok’s analytics tools can help plan future content and marketing campaigns.

What’s awesome about TikTok analytics is that you can use it for free. You just need to upgrade your brand’s account to a ‘pro’ account. All you have to do is go to the ‘Privacy and Settings’ section on the app, then click on ‘Manage my account.’ From there, you should upgrade to the ‘pro’ option. 

TikTok analytics is vital to improve your brand’s performance on the app. You even get insight into what type of content your audience is watching and what time they’re most active. This data is key to determining what kind of content you should explore more and what you shouldn’t waste your valuable resources on. Moreover, you can recalibrate your posting schedule for a better audience reach. 

Closing thoughts 

TikTok poses a lot of potential since it’s one of the new social media players on the block. With these TikTok strategies, you have a better chance of expanding your audience and increase awareness of your brand. 

To be ahead of the pack, you should start as soon as possible. Take a leap of faith and open a TikTok account for your brand. To make jumping on the TikTok hype train so much easier, we at BrightMinds PH have content specialists willing to help you out! If you’re interested to know more, message us today for a free quote!

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Top 15 Content Ideas That’ll Attract More Likes and Engagements

Managing multiple social media accounts every day isn’t an easy feat. And when you also have to come up with new social media content ideas daily, social media management becomes a challenging task.

We all know that brainstorming for content ideas can be time-consuming. But there are several ways to make brainstorming sessions more fun and exciting for you!

If you’re feeling uninspired, we’re here to help you out and get your creative juices flowing again!

Here, you’ll find scroll-stopping content ideas that are proven to urge more people to double-tap on their screens and share their insights. 

Let’s get started!

Content Matrix

Before we dive into the ideas, let’s discuss the content matrix and its importance to content creation.

A content matrix showcases a comprehensive summary of the four main types of content and where they fall with regard to the conversion funnel or customer behaviors. This visual organizational aid resembles a scatter plot to map your existing marketing content.

In order to succeed in your content creation efforts, most websites and social media accounts will need four types of content:

Content that entertains

As the name suggests, contents of this type are usually funny, highly shareable, and often highly relatable to consumers. Entertaining content is crucial in building trust and urging random visitors to hang around.

Content that educates

This type of content aims to inform audiences. Additionally, it is often the preferred kind of content to prove to readers and potential clients why your products or services are worth their money. Usually, an educational content is designed and written to satisfy your consumer’s rationality.

Content that inspires

This type of content has the highest chance of attaining virality. Inspirational posts are contagious when done right. It doesn’t have to entail pictures or quotes. Sometimes, the best content comes from anecdotes and customer testimonials.

Content that converts

The last type refers to contents meant to nudge and urge readers to take action, such as adding the product to the cart or signing up for your newsletter.

Top 15 content ideas

Now that you are already familiar with the four main types of content, whatever you choose from the list below, ensure that your post falls in one of the four categories.

Without further ado, here are the top 15 content ideas that should be included in your content plan:

1. Contests or giveaways

Let’s face it: everybody (including yourself) loves free stuff. So there’s nothing more double tap-worthy than an irresistible offer that doesn’t cost a cent!

A giveaway is a quick, no-brainer way to cause a stir among your old and new audience. Just toss up a product photo and a brief list of instructions or mechanics, and bam—witness your Thursday afternoon Facebook post acquire reactions, comments, and shares in a matter of minutes.

2. Host AMA (Ask Me Anything) sessions

Try to tickle your audience’s curiosity with a live session of “Ask Me Anything.” Let them see the face behind the brand that they love, answer their inquiries, and watch your follower numbers increase in the following hours.

Here’s a tip: Focus your AMA session on a specific subject, such as your upcoming product launch or questions about your industry.

You can host an AMA live session on TikTok, Instagram, or Facebook live stream. However, if going live isn’t your cup of tea, you can opt to upload a series of Instagram Stories using the Question feature under the stickers option.

3. Host a challenge

Do you want to give value to your audience while growing your community? Then, include hosting an online challenge in your content strategy!

An online challenge is an effective strategy to strengthen your community and develop their trust in your brand, ultimately resulting in more sales.

Not creative enough to come up with enticing challenge ideas? All you need to do is write down your target audience’s everyday problems and how your brand can help. Then, narrow down your list and choose which one will excite your audience the best!

4. Blog posts

Lengthy content posts such as blogs and informative articles demonstrate your brand’s expertise and establish your authority in the industry, both of which can help build your credibility.

However, keep in mind that there are already many articles online, so competition is tough. To produce quality, engaging content, keep an eye on the trending searches and current issues. The results will help you identify your target market’s questions, which will allow you to provide solutions for them.

Facebook and LinkedIn are the best platforms to use for this kind of content. Twitter and Pinterest are also great avenues, but the limited character count means you can only include a short link to your website.

5. eBooks

Electronic books, or eBooks, are pretty much just like blog posts, but more in-depth and detailed. An eBook is a perfect example of content that educates. In addition, it demonstrates your expertise in your industry, making it an ideal piece of content for coaches, teachers, and industry leaders.

Remember that not everyone enjoys reading an ebook’s entirety, and it can be time-consuming to produce. But if you have all the resources, time, and money at your disposal, and you want to take your LinkedIn account up a notch, sharing an eBook is worth giving a shot.

6. Create memes

A meme is the ultimate example of content that entertains. So, if you aim to make your audience laugh and remember you as a fun, modern brand, then memes should be on your content plan.

With our ever-dwindling attention span, marketing through memes can keep hard-to-reach prospects on the hook. Not only are memes highly shareable, but it’s an inexpensive piece of content that incites shares, reactions, and follows when done right.

It doesn’t matter if it’s a static photo, video, or GIF. What truly matters is your meme should be relatable and funny.

7. Behind-the-scene (BTS) shots

Do you work from the comfort of your bed, surrounded by your cute pets, or a cute, minimalist office? Don’t be afraid to show what’s happening backstage! Give your followers a glimpse of your everyday life. It’s honest and transparent: two qualities that people look out for in a business.

Pro tip: Avoid over-styling and organizing your workspace before taking the photo. Instead, snap your setting as it is to appear more authentic and relatable.

8. Repost from consumers

Also known as user-generated content (UGC), this is a brand-specific content published by a customer. It may come in many forms, such as an image, video, or podcast. It’s the digital era’s form of word of mouth.

User-generated contents are essential in all phases of the buyer’s journey to help encourage engagement and sales. Not only can it help boost your engagement rate, but it’s a great way to show off your appreciation to your consumer.

Looking for UGC posts about your business is pretty easy. First, you can track your brand’s name across all social media platforms and search engines to look for user-generated content. It will also help if you come up with a branded hashtag to track UGC easily.

Aside from reposting UGC content, customer interviews work great, too.

9. Carousel post

A carousel post allows you to publish several images, videos, and graphics in one post. Mainly offered as a feature in Facebook and Instagram, carousel posts are published to inform your readers with the details and encourage them to click and swipe further.

There are many creative ways to use carousel posts: photo dumps, before and after reveals, brand storytelling, product reveals, step-by-step guides, customer reviews, and a whole lot more.

10. “This or That” or “Would you rather” post

Looking for an easy way to break the ice and encourage a meaningful conversation among your audience? Try asking “This or That” or “Would you rather” questions that are just too enticing not to answer.

This content idea can be implemented on various social media platforms, particularly those with a built-in poll feature like Facebook, Instagram, LinkedIn, and Twitter.

Another option is publishing a post with multiple photos, with each photo having a corresponding reaction, and letting participants vote for their best choice by reacting to the post. This could be done on Facebook, which offers seven reactions: like, love, haha, sad, wow, care, and angry. On the other hand, LinkedIn has six reactions: like, celebrate, support, love, insightful, and curious.

11.  Post about a trending topic

Coming up with content posts can be draining, especially when you’ve run out of ideas for the next week. Sometimes, it’s best to take a break from creating usual content posts from scratch and just jump on the bandwagon. So, don’t be afraid to try that viral TikTok trend or be open about your political stance.

Observing what’s trending in the digital landscape can help fill your content calendar with topics and discussions that your audience will love. Another advantage of searching for trending topics is that it will provide inspiration that you’ll need for the next brainstorming session.

There are various tools you can use to scour for topics that are making waves online. Social Animal, Google Trends, YouTube Trends, and Sprout Social are some of the best tools you can use to look for the hottest topics online.

12. Inquire for opinions

A surefire way to encourage people to leave comments on your post is by asking for their opinions. Everyone loves to share their thoughts, so ask them interesting questions.

What do they think about your new product launch? What about the recent happenings in your country? Are they interested in joining a free 1-on-1 coaching session with you?

Whatever your question will be, make sure to include relevant hashtags, including your brand hashtag, in your post to maximize your reach. You can also encourage your audience to tag their friends on the conversation for that added engagement boost.

13. Tips and tricks

One way to get your audience to save your post is by sharing a cool tip or trick that you think may help solve their problems or achieve a goal.

Come up with life hacks that your audience will enjoy. These tips should relate to your business somehow, but it doesn’t have to be lengthy and complex. Keep the description as brief as possible. Include a photo or video illustrating the tip to appeal to visual learners.

14. Infographics

Statistics are never boring, especially when executed clearly and creatively. Infographics use visuals, primarily images, to expound concepts and statistics. This type of content is the best one to use if you want to explain a complex idea.

However, creating an impactful infographic requires the expertise of a writer and a graphic designer, which means you may need more than one person to do the work. The job also entails a lot of research, so have the best people work on it.

To create an infographic, first, you need to create an outline. Then, have your team research, write, and design the output. Lastly, have the materials fact-checked before publishing to your social media accounts, preferably on LinkedIn and Facebook.

15.  Announcements

Social media users are always on the lookout for something fresh and share-worthy. Therefore, make sure to make your announcements as eye-catching, engaging, and exciting as possible.

An announcement can be in the form of an online event, live stream, or a series of posts published within a specific timeframe to build hype. Make sure to plan out the appropriate timeline to create hype and buzz. Be careful about announcing a product launch or giveaway too early, or else your audience will slowly forget about it.

Closing thoughts

It takes a lot to make your brand stand out in the social media landscape. But with these content ideas, you’ll never have to worry about not getting your desired number of likes and engagement rates.

So, start today. Don’t be afraid to be creative and experiment with these content ideas. Soon enough, you’ll learn what types of content your audience will love the most!

However, if you’d rather spend your time on more important business matters, we at BrightMinds PH have content specialists who are willing to help you out! If you’re interested to know more, message us today for a free quote!

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Your 2022 Guide for Video Marketing

Log into any of your social media accounts, and witness your feed be flooded with video content.

We’re witnessing an astronomical growth in video content being published online, and there are no signs of it slowing down. From webinars, 5-minute hacks, and short video clips in email, a video marketing strategy should be included in your promotional plans if you want to improve audience engagement, brand awareness, leads, and sales.

Don’t know where to start? Lucky for you to be in the right place. In this article, we’ll walk you through the basics, tips, and video marketing trends that you should watch out for this 2022.

What is Video Marketing?

Video marketing is a digital marketing strategy used to improve audience engagement, leads, and sales. Often touted as the future of content marketing and inbound marketing, it’s only essential to include video marketing as a critical part of your brand’s strategy.

Why? According to Explain Ninja, 92% of marketers who use video content deem it essential to their strategy. Moreover, 66% of online consumers said they’d prefer watching a short video to be informed about products and/or services.

People have an insatiable hunger for video content, consuming it with an uncontrollable appetite. Therefore, if you want your business to attract a new audience and keep your loyal ones, now’s the perfect time to include videos in your marketing plans.

What makes Video Marketing important?

What makes online videos different from blog posts, audio content, and images is the number of people willing to watch them daily.

If you haven’t heard about it yet, the COVID-19 pandemic resulted in more than 90% of online consumers watching more videos than pre-pandemic times. They are veering away from reading lengthy tutorials and listening to explanations of how to use a product or service. Now, people prefer to learn by watching animated videos, product demos, and reviews.

According to Alexa, the largest video platform, YouTube, ranks as the 2nd most popular website on the web (with Google topping the list, in case you’re wondering). And people don’t only visit the website—they spend a lot of time watching videos and engaging with people there. In fact, YouTube statistics say that people spend 1 billion hours of YouTube videos in a single day.

If you research further, you’ll find that even image-focused social media platforms such as Facebook and Instagram are now transitioning to video For example, Emarketer says that 60% of internet users stream videos on Facebook, while 35% watch them on Instagram.

The power of videos is beyond impressive. Imagine telling your brand story in a matter of minutes and teaching your customers how to use your products or services in a few seconds. In fact, 1/3 of all online activity accounts for watching videos online, which only speaks about how videos can positively impact your overall marketing strategy.

Why incorporate Video Marketing into my brand’s 2022 plans?

Humans are hardwired to focus our attention on motion, which only makes video a medium that’s unlike any other. And with the ever-dwindling human attention span (now at 8 seconds), there is a greater need for creative, bite-sized content.

Since 2018, businesses have been keeping up with the demand for more video content. According to WyzOwl, 86% of companies now use video content for marketing their products and/or services, with 80% of marketers saying that they’re satisfied with the ROI they’re generating from video ads.

How does it work?

Like any type of content published online, a successful video content takes strategy and creativity. It has an approach similar to blogging—you need to invest time for research, ideation, and outlining the parts of the video—and most significantly, you’ll present it to your online audience.

The process usually consists of the following:

* A list of trending and engaging topic ideas related to your niche

* An audio-video script formatted to be concise yet engaging

* A distribution plan or calendar of posting schedules to maximize reach

Picture this: you want to create a video marketing strategy for your pet shop. Your target market is millennial pet owners living in California. Right after knowing your audience’s motivators and pain points, you realized that their biggest buying motive is fair pricing.

Next, you decide to tap influencers they follow and shoot videos featuring them and your products. Then, you’ll upload the videos on social media platforms your customers are using, such as Instagram and TikTok. There are many ways to create, market, and distribute videos. Read further to know more about some of them!

The benefits of Video Marketing

The mentioned data and numbers already tell it: video marketing is worth investing your money, effort, and time into. Aside from that, here are some of the many benefits of incorporating video marketing in your campaigns this 2022:

Social media videos are soaring in popularity

What was once an image-focused social media platform is rapidly becoming a massive video platform! For example, did you know that 66% of Instagram’s one billion users watch videos on the platform? That’s a lot of video-hungry users!

Raises brand awareness

Your brand is what connects your business to your audience. And consistency is the key to successful branding.

Brand consistency is delivering messages aligned with your brand values in the same tone and manner. It can be achieved by using the same visual brand elements, personality, and colors over time until these factors become ingrained in the minds of your consumers. It also ensures recognizability across marketing channels.

You can communicate your brand to your consumers and prospects with video clips. Plus, it’s not only the consumers looking for branded content but also social media sites.

Top social media platforms such as Facebook, Instagram, and even LinkedIn favor video content. In fact, video posts get more engagement than images, links, and status posts on Facebook!

Think about this: can you remember the time a text-based post got your attention for 5 minutes? Unless you’re reading through a thread of comments, likely, this never happened. Compared to text-based posts, videos drive more engagement than any other type of content.

Why? According to Wyzowl, online users are twice more likely to share videos. Additionally, according to Twitter, tweets with videos usually get more 10x more engagement than mere texts. So the pros surely outweigh the cons, if there’s any!

Builds credibility

Social media posts, videos included, help build brand credibility only if they’re used to share your mission and values. For instance, you can upload a video of the team discussing the company’s stance on the current environmental problems, political issues, and other relevant topics that your target audience is interested in.

Influences purchase decisions

Now, it’s not only family, friends, and influencers who can have the power to influence. With a valuable, insightful video, your business can now persuade prospects to buy and convince loyal customers to stick around for the succeeding years.

Almost 80% of video marketers say that video helps boost sales. And 84% of online consumers agree that watching a brand’s product or service video pushed them to make a purchase.

If you’re on the lookout to gain influence over your market, video marketing can ultimately help you reach your business goals.

Provides good ROI

ROI is the end game of every marketing strategy (or the overall business). Fortunately, video marketing has been proven to improve the strategy results of marketers. In fact, 86% of video marketers say that videos helped increase their website traffic, while 84% say it generates more leads.

Video content marketing trends to look out this 2022

Before you start mapping out your video marketing plans, take a look at these video content marketing trends we are expected to see this year:

1. Vertical videos are more favorable – Snapchat and Instagram are the first social media platforms that first used vertical videos. Now with TikTok’s astronomical rise in the social media landscape, it’s only safe to say that vertical videos will remain popular this year.

Tip: Shoot and upload more vertical videos, especially if you’re planning to share them on the mentioned social media platforms.

2. Live streaming – We collectively witnessed the rising number of live streamers and their audiences last year. Live streaming refers to any video that’s recorded and broadcasted in real-time. With live streaming, people feel they’re being spoken to directly, giving brands the opportunity to forge closer, more authentic relationships with their target market than before.

Tip: Your location or setting doesn’t have to be costly and perfect. All it takes is your authentic self for people to respond and engage. So, get out of your shell and go live!

3. Incorporating videos on landing pages – Did you know that including video in landing pages can increase conversions by 86%? Video can do amazing wonders to your marketing efforts, especially with landing pages. They can boost your search ranking, as search engine algorithms like Google give more attention to pages with videos. And since they are more engaging than mere texts and images, videos can help reduce bounce rate and build trust.

4. Including videos on emails – This 2022, engaging emails and newsletters will be just more than creative templates. It’s about time to include videos too. Of course, the type of video will depend on your topic, objectives, and goals. For instance, if you’re launching a new product, give them a sneak peek of your product through a video.

5. A greater demand for variety on social media platforms – A well-thought-out social media strategy is crucial, but a solid video marketing plan is another thing. The year 2022 is the year to get yourself in front of the lens and on social media! Here are some standard video formats you could include in your marketing plan, but remember to stay creative as possible:

·   Q&As

·   Events

·   Interviews

·   Unboxing videos (if you sell products)

·   How to’s

·   Behind-the-scenes

·   Sneak peeks

It’s also crucial to remember that every social media platform only allows videos to reach specific lengths.

·   Facebook allows you to use up to 240 minutes

·   Instagram provides you a minute to share a video as a post, 15 seconds as an IG story, and a maximum of 1 hour as an IGTV video or live.

·   Twitter allows videos up to 2 minutes and 20 seconds.

·   Snapchat has a 10-second limit.

·   You can create 10-minute videos for LinkedIn

To get the best results, make sure to optimize your videos according to each social media platform.

Creating a Video Marketing strategy

Here’s what you’ll need to accomplish a solid video marketing strategy this 2022:

Identify your goals

Before you do anything video-specific, ensure that you know what you want to achieve with your project. Usually, video marketers target one of the three stages of the buyer’s journey:

·   Awareness – Your video should introduce your products and services in the most appealing way.

·   Consideration – Once they’re familiar with your products and services, show them how your product or service can help better than your competitor’s.

·   Decision – When your customer is ready to make a purchase, prove to your prospects that you have pleased many customers.

Know your target market

Video marketers always have their target audience at the forefront of their minds. If you’re a new business, we highly recommend creating a buyer persona to better understand your audience’s motivations and pain points.

The video creation process

Video is a powerful storytelling avenue only if used wisely. Here’s a step-by-step process of how you can create compelling video content: ·  

* Identify the topics that’ll appeal to your target audience

* Outline the script

* Develop a certain vibe for your videos

* Shoot and edit your videos

* Upload and incorporate videos into your marketing content

* Measure the results

* Improve your video marketing strategy based on data and feedback garnered

Create your Video Marketing Strategy today

If there’s anything to realize after reading this post, it’s that video marketing does wonder for businesses. If you’re not confident you can build one that’ll generate positive results, we at BrightMinds PH can help you develop video campaigns that work. We’ll walk you through your problems and goals, identify your target audience, and find out the best ways to reach them. Message us for a free quote today!