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Reel Guide 101

Alternative title: A Beginner’s Ultimate Guide to Instagram Reels

There’s something about Instagram that always gets us hooked on the scroll—it may be their infinite scroll feature that urges users to spend more time on the platform more than they intend to, the fancy Instagram Story filters, our followings’ story updates, or the latest feature on the platform: Instagram Reels.

Whether you have a personal or business Instagram account, you’ve probably come across Instagram Reels. These short videos tend to be entertaining, engaging, and addictive—all designed to get you stuck in a mindless scroll. Ever since it launched on the platform, it has been helping millions of business, and influencer profiles boost their reach, engagement, and follower count.

Don’t miss the opportunity to take advantage of this profitable feature. If you’re new to Instagram Reels, scroll further to know what the hype is all about and how you can apply it to the digital marketing strategy of your business.

What are Instagram Reels?

Instagram Reels are 15 to 30-second videos uploaded to engage, entertain, and inform followers. Unlike Instagram Stories, Instagram Reels are only available in selected countries, such as the United States, the United Kingdom, Canada, France, Brazil, Australia, and more.

Instagram Reels are commonly compared to TikTok videos, even getting criticized as a “TikTok copycat” during its prime, early days because both features require the same effort to create.

Like a TikTok video, Instagram users can record or juxtapose video clips ranging from 15 to 60 seconds. Reels also offer a set of editing tools that allow users to get creative. They can include filters, captions, interactive backgrounds, stickers, and a whole lot more. Users can share their Instagram Reels to their Explore Feed, Stories, and the Reel’s tab on the profile.

Where can you find it?

You can access Instagram Reels from the get-go once you open the application. The Reels icon takes center stage of the navigation bar at the bottom of your Instagram home page, urging more people to browse Reels more often.

Clicking the icon will direct you to the Reels tab, wherein you will see various Reels from the accounts you follow to those currently trending on Instagram.

You can also check an individual user’s Reels by going to their profile and clicking on the Reels icon on their account Feed.

According to Instagram, “The tab will provide a deeply immersive Reels-experience with auto-play videos, with a [creative] entry point that opens directly to the Reels camera.”

According to Later, the IG Reels algorithm prefers Reel that:

  • Are fun and entertaining, those that delight Instagram users, grab their attention, make them smile and laugh
  • Are inspiring, particularly those that start a new engaging trend that allows other people to take action
  • Uses enhancement tools such as filter, text, and other effects
  • Uses vertical video
  • Infuses music from the IG music library and/or original audio
  • Are new, creative, and experimental

Instagram Reels vs. TikTok

Both TikTok videos and Instagram Reels have the same basic editing tools and functions. They both let you take control of starting and stopping recording videos. However, the most significant difference is the video duration. TikTok allows users to upload a 60-second video, while Reels only allow 15 to 30-second videos.

Another notable difference is their branding. Instagram Reels are fashioned to look more mature, sophisticated, and polished than TikTok. Reels look more curated and put-together compared to the videos uploaded on TikTok. Despite the similarities, the look and feel of the content seen on both platforms exude different vibes.

That being said, many TikTok influencers decided not to put all eggs in one basket and took advantage of Reels too. According to Recurpost, 44% of TikTok users repurpose their TikTok content by uploading them on Instagram Reels to attract more audience. On the other hand, most of them agree to use both platforms to maximize their efforts.

Why did Instagram launch Reels?

Reels are launched in response to the rapidly growing popularity of TikTok, a platform that received massive support across the world last year. In fact, according to Adweek, TikTok is considered the “most downloaded app ever in a quarter” in Q1 2020.

Gen-Z users once dominated TikTok, but Millennials are quick to adapt to the trends, making up a more significant share of the platform’s user base. In other words, the platform became a more attractive medium for advertisers.

Ever since TikTok boomed in 2020, the platform and its features proved to become a profitable feature. So, it should be expected for Instagram to adapt to the ever-changing digital landscape by replicating TikTok’s main features.

Advantages of using Instagram reels for your business

Here’s how Instagram’s newest feature help take your business up a notch in the digital landscape:

Spreads awareness and boosts engagement

Instagram users crave information, and they want it bite-sized. Given that the average attention span is only eight seconds long, the bite-sized Reels are perfect for capturing your users’ attention. Music, filters, and texts make it even more entertaining and engaging no matter what type of content you’re sharing.

Gets you more exposure

Like a regular Instagram feed post, Reels can make their way to the Explore page where other potential followers can view them, provided that the videos have substantial comments, shares, and likes. If your Reels are executed wisely, you could push prospective customers to make a purchase or sign up to your link in bio.

Saves you time

Come to think about it—it takes time to create an Instagram Feed post (except if it’s a raw selfie or photograph). Imagine the time you have to design, upload, and schedule the content. Meanwhile, with Reels, everything is easy-breezy. You just have to record the video on the platform, add your texts and other effects into it, then you’re good to go. It’s less tedious than creating graphic content.

Reels are multi-purpose

Like TikTok videos, Reels can be repurposed too. You can share it in your Story or Feed whenever you think an old Reel is relevant to a current situation. You can also save your Reel and post it on your other social media accounts, including Facebook, Twitter, and TikTok.

Displays your brand personality

The majority of your Reels would feature your face or a face in it. It may not come off as good news for introverted business owners, but the good thing is it is a great way to showcase your brand personality and humanize your brand online. People respond to people, so shift from robotic marketing strategies. Make your audience understand not only the “why” behind your brand but let them know the brand itself through Instagram Reels.

How can you create an Instagram Reel?

Here’s a step-by-step guide to creating an Instagram Reel:

  1. First, you have to access Reels in any of the following ways:

Instagram home screen – Tap the plus sign (+) on the top right and then scroll to the Reels tab at the bottom.

Instagram Stories camera – Open the Instagram Stories camera and look for the Reels icon situated either the Create mode or Normal mode or on the menu below next to “Story.”

Reels tab – Simply tap the camera icon on the top right.

  1. Now that you are on the Reel camera, you will notice four small icons on the left-most of the screen: Audio, Speed, Effects, and Timer.

Audio: You can select music and choose the part you want to be included in your video.

Speed: You can decide the length of your video by tapping this icon and choosing between 15, 30, and 60 seconds.

Once you’re all set and decided on the video length, you can choose how long your clips will be using the timer icon.

Timer icon: Use this to set a timer for the multiple clips in your Reel. You can choose between a 3- and 10-second countdown.

Effects: Much like Instagram Stories, you can apply effects on your Reel. You can choose from the previously saved filters or search for more by tapping the “Browse Effects.”

  1. Now, you can record a video or upload an existing video from your gallery. Like Tiktok, you can stop and record multiple clips in one video by pressing the record button.
  1. If you want to edit your Reel, just tap the back arrow and press the clip you want to trim (tap scissors) or delete (tap trash).
  1. Once you’re all set, you can accessorize your Reel by adding texts, Instagram Stickers, and doodles.
  1. Once finished, you can edit the cover photo with a thumbnail from a video or a cover from your gallery.
  1. Now, share your Reel to your Explore Feed, Stories, Reels tab, and more!

Tip: If your Reel contains dialogue or a voiceover, include captions or subtitles because it is helpful for those who have sound problems on their phones, have a hard time reading, and are deaf people.

Three common types of Instagram Reels for your business

Don’t know what kind of video to try out for the first time? Start with any from these three main types of Reels:

  1. Informative Reels

Reels are quick videos, so you want to make sure one video is packed and full of information your audience would surely love and appreciate. For instance, you can create How To, DIY, or share an interesting fact about you or your niche. Remember not to overdo the texts. Keep it simple, bite-sized, and on point.

  1. Inspirational Reels

People need some pick-me-up sometimes. And what better way to create genuine connections with your target market than inspiring and encouraging them. Uploading Inspirational Reels are a great way to showcase your brand values. Inspirational Reels can be as simple as creating a video about a quote, poem, or meditation prompt.

  1. Trendy Reels

Make sure you keep up with the trends. Pay attention to what your target audience loves and watches, and make more of it. Who knows, it can be your ticket to your first thousand views! Remember: make sure you stay on-brand when adopting trends.

Instagram Reels Tips

Now that you know how to make Reels and their three main types, it’s time to come up with several topics to cover in your videos. Luckily, we have a few ideas to help you kickstart your Instagram Reels journey:

  1. Share tutorials

An Instagram Reel will allow you to create quick, easy-to-follow tutorial clips that motivate your audience to take action soon. Simply share something that your audience will deem relevant to their lives and make sure what you’re sharing aligns with your niche.

  1. Upload BTS videos

Behind-the-scenes clips are a great way to engage your audience, allowing people to see the reality behind your perfectly curated Instagram Feed. BTS videos are raw, authentic, and personal, making them a great way to connect with your target audience instantly

  1. Repurpose your TikTok content

If your brand has a solid follower base on TikTok, it means that you are already doing the right thing when it comes to creating short videos! Repurpose your TikTok videos to save you more time and stretch the value of your videos. Plus, it’s also a great way to let your audience know they can follow you on TikTok too.

  1. Showcase your products or services

Since Instagram Reels can be accessed on the Explore page, other people who don’t follow you can see your videos. Take advantage of the free exposure by promoting your products or services! Add a caption and relevant hashtags to increase your reach.

  1. Post announcements

Put an entertaining twist on your announcements about your upcoming launch, discounts, events, and webinars through sharing an Instagram Reel about it. This way, more people, even those who don’t follow you, will become members of your customer group.

Take your Instagram marketing efforts to the next level with Instagram Reels. Let this article guide you in creating engaging, entertaining, and informative videos that your follower base and prospective customers will love. If you need professional guidance with converting clients on Instagram, Brightminds PH offers several digital marketing services to help attract a large influx of followers and clients.

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How To Drive Traffic to Your Website Using Pinterest

If you think Pinterest is exclusive for teenagers who are looking for aesthetic photos and mid-thirties women pinning weight loss tips and home décor ideas, then you’re missing out on a massive traffic driver.

Pinterest is arguably the most underestimated search engine on the Internet. 

Unknown to most people, Facebook, Twitter, and Instagram are not the be-all and end-all of social media marketing platforms. In fact, Pinterest is better than bandwagon social media platforms in many ways. For one thing, Pinterest pins are a hundred times more spreadable than a tweet, with a retweet average of only 1.4%. Also, 90% of weekly Pinterest users go to the social media platform to make purchase decisions.

Whether you’re an e-commerce business owner or a passionate blogger, Pinterest is something that you should never overlook. In this article, we’ll delve into why Pinterest is an excellent avenue for website owners and some tips to drive more traffic from this underrated social networking site to your website.

Why Pinterest?

There are many reasons why you should consider adding Pinterest to your marketing strategy. It might not be a social media giant like Facebook, which has 265 million monthly active users, but Pinterest is the fastest growing social networking site in history, garnering more than 100 million monthly active users in 2020.

As of January 2021, Pinterest is the 14th largest platform in the world, ranking lower than Facebook, Tiktok, Instagram, and Snapchat, but higher than Twitter.

It only goes to show that Pinterest is a force to be reckoned with. In fact, Pinterest marketing is also relatively easy. It’s mainly all about visuals to entice your bloggers to click your link. For starters, you should just have a great mix of content (photo and video). A massive chunk of that content should be from your own sources, such as your social media account or blog. The rest of your content is from others, including repins and other people’s blog posts.

Getting started with Pinterest

If you have a personal account, or if you haven’t signed up yet, you will need to register for an official Pinterest for Business account to maximize the social networking site’s marketing potency.

Here are the perks of signing for a business account:

Different settings – You get to name your profile with your business’s name instead of the usual First + Last Name. Your Pinterest account won’t be linked to your Facebook accounts as well.

Rich pins – These are pins uploaded on Pinterest that contain extra information included in the pin. A Rich Pin is like a premium version of a usual pin, making them more comprehensive, informative, and helpful for users.

Pinterest analytics – This is one of the newest features of Pinterest and arguably the most helpful too. Once you’ve verified your account, you will get instant access to tracking information. The data garnered from the analytics will help you gauge your Pinterest marketing efforts.

New tools – Pinterest has promised business account owners some new, exclusive tools in the future. Exclusive tools include the Pin It button, Promoted Pins, Widget Builder, and many more.

Different terms of service – The terms of service are a little tweaked to fit the demands of businesses in the platform, so make sure to read through the list. Rules such as “don’t suggest that Pinterest sponsors or endorses,” don’t conduct promotions and contests “too often,” “don’t promote spam such as asking users to commend repeatedly,” and many more.

Educational tools – Pinterest offers you so much more than marketing space. You can make use of Pinterest’s educational marketing materials too to help you scale your website on the platform. In addition, there are interactive workshops (Pinstitute), webinars, and available resources for small businesses to learn from.

Here are the three common terminologies you should familiarize yourself with:

Feed – Pinterest feed is just your typical feed, which is a rundown of content, links, and other media from other users and boards.

Pins – These can vary from images, products, videos, and GIFs. They link back to the source or the website it came from. Therefore, pins make great sources of referral traffic to your blog.

Boards – Like folders on desktops, boards are collections of pins. When you are sorting various pins under one name, you’re making a board for it. Having a collection of boards lets your followers search, find, and follow boards that resonate with them.

Tips and tricks to drive more traffic from Pinterest to your website

Ready to take your Pinterest marketing up a notch? Here are some tips you can apply to get the traffic your website deserves:

1. Conduct Pinterest keyword research

If you’re familiar with SEO, chances are you’ve already heard the term “keyword research.”

Just in case you haven’t heard about it yet, keyword research is the process of looking for famous search terms and phrases people commonly type in search engines. And to appear in the top search results, you have to incorporate these topping keywords strategically in your content, so you have higher exposure.

Compared to Google keyword research, Pinterest is more accessible. Here are some techniques to help you find related keywords in your industry:

Use the Pinterest search bar – Simply type a relevant term in the search bar, and Pinterest will quickly suggest other popular keywords related to it. For example, if you’ve typed the word “diet,” these suggestions will appear:

  • “diet” meal plan
  • “diet” plans to lose weight for women
  • “diet” meal plan Philippines
  • “diet” to lose weight quickly
  • “diet” break ideas

Explore Pinterest – A no-brainer technique is to discover what’s hot and popular in your niche. Click the search icon, choose a topic, and Pinterest will provide trending searches, popular articles, and hot ideas that attract more users to the platform. This is not only great for keyword research, but competitor research as well. The latter is the process of finding out which keywords your competitors are targeting.

2. Curate and organize your boards properly

Managing your Pinterest business account is very different from maintaining your Facebook business page. Unlike Facebook, Pinterest allows you to develop multiple boards, each of which could highlight the category of a product or service you are offering.

You may be asking what’s the need to create multiple boards. You see, what’s unique about Pinterest is that it keeps users engaged in generalized content, as well as those that are specific to their interests. Therefore, multiple boards cater to your audience’s differing interests.

52% of active Pinterest users use their mobile phones to browse Pinterest to guide their in-store purchase decisions. So ensure to make the most out of Pinterest boards!

Additionally, you should use relevant keywords in naming your board names to increase the likelihood of appearing on the “Picked for You” page and on the interest feeds on the platform. 

For instance, if you’re trying to target people who are interested in diet fads, then name your board “Scientifically-proven Diet Fads” or “Diet Fads for Busy Adults” to target busy adults who are meticulous about changing their lifestyle for the better.

On Pinterest, it’s better to be clear than clever. Board titles such as “Apple-tite” or “I loaf this diet dough much” will lessen your chances of showing up on the “Picked for You” feed.

Make sure to include relevant keywords in the description as well. Use or create cover photos to establish branding.

3. Boost your repins and engagement

Data from Social Marketing Writing shows that 80% of Pinterest pins are repins. If you want to become number one in various keywords on Pinterest, you should know that the total number of repins your pin gets within a time period plays a massive role in the platform’s search rankings.

For instance, a pin with 100 repins within two days after publishing will outrank a pin that garnered 100 repins in 10 days.

On the other hand, you should also share others’ content to show that you do not only care about your products and services but also value other people’s ideas.

4. Design graphics with Pinterest in mind

When choosing or designing your own graphic content for Pinterest, make sure to optimize its size. All pins have a uniform width and unlimited length. The ideal size is 736×1102. You can also use longer images to stand out on boards. It has been proven that tall images are more attention-grabbing and easier to digest than wide images.

Here are some facts and tips to keep in mind:

  • Orange, red, and brown images get twice as many repins than images with dominant blue color.
  • Using various dominant colors have 3.25 times more repins than those images showcasing only a single dominant color.
  • Images that have less than 30% background get more repins. Additionally, images with less than 10% background get 2-4 times more repins than photos with more than 40%.

5. Be descriptive

Striking visuals aren’t enough to drive organic traffic to your website. Make the most out of Pinterest marketing—and by that, we mean incorporating a website link and description in it. For instance, you can put your brand name in the first line of the description to increase your brand visibility. And as was previously mentioned, make sure to include relevant keywords in the most natural way possible.

Creativity and brevity are your allies in winning the Pinterest marketing game—make sure what you put out there captures and converts.

6. Join a Pinterest group board

Joining a community board is ideal for gaining more traction to your Pinterest profile and website. A group board is like a regular board, except that the board owner can invite other users to pin on their board. It is a great way to collect ideas as well as collaborate with users online.

We do not recommend inviting hundreds of people to a group board. You just have to invite or join a group board that doesn’t have a massive following but is incredibly relevant to your niche.

7. Be consistent

Like in any social media platform, consistency is key to gaining more followers on Pinterest and, ultimately, on your website. Keep your viewers engaged with you. Don’t just repin for the sake of repinning—do it with a purpose.

We recommend posting at least 1 to 4 pins daily. If you missed publishing pins for the past few days, don’t pin by bulk within 3 to 10 minutes. Instead, spread your pins throughout the day to avoid spamming.

8. Determine your peak hours

Test different schedules to determine the best times to post on Pinterest. The best times usually depend on your target audience, but take this data by Hubspot as a starting point if you’re new to Pinterest: Saturday mornings are the ideal time to post on Pinterest. Additionally, according to SocialFresh, pinning past 8 pm also yields better results.

9. Created an ad

The quickest and easiest way to boost Pinterest engagement rate and drive traffic to your website is through a sponsored ad. You can decide how long the ad runs, how much you are willing to spend, and who are the people you want to target.

To promote a pin, here’s what you’ll need to do:

  1. Pick one of your best Pins so they will be more exposed in the most relevant feeds.
  1. Determine your target audience.
  1. Pay for results. You can choose to pay for visits to your website or Pinterest engagements.
  1. Measure your ad’s performance to see what’s working and not.

10.  Include a call-to-action

Want to keep your audience engaged? Then don’t forget to attach a call-to-action. Quicksprout tells us that there is an 80% growth in engagement for pins that have a call to action.” So include a CTA either in the photo or description.

Pinterest is a great yet underrated platform that will drive traffic to your website only if you use it right. Utilize any of the traffic-boosting strategies mentioned, or better yet, leave it to the hands of professional Pinterest marketers in Brightminds PH.

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How to Convert Clients Through Instagram?

Props to its powerful, striking visuals, Instagram has grown in the past years as one of the top favorite social networks of all time. Now that it has more than 1 billion monthly users (even surpassing Twitter), the social media platform is not for personal use anymore. Nowadays, many businesses are finding possibilities to interact with the Instagram community, build relationships with them, and earn their trust.

Twenty-five million of the 1 billion Instagram users are business profiles across the globe. And just in case you didn’t know about it yet, Instagram users love interacting with businesses. In fact, their statistics show that at least 200 million Instagram users click on at least one business profile each day and that 60% of users say that they use the platform to search for new product launches.

Instagram as a powerful marketing tool

The mentioned data only shows that Instagram is a proven effective marketing tool if used to your advantage. Nowadays, many entrepreneurs spend way too much time creating content, writing witty captions, perfecting their IG feed aesthetics, following prospective partners or clients, and increasing their legion of followers but don’t drive profits as a result of their massive efforts. So don’t be fooled into believing that just because a business has a legion of followers equates to having huge profits.

You may love curating content and building your followers, but if you can’t get them to take action and buy your products or services, then probably you’re missing out on a few key strategies to help you attract paying clients on Instagram.

So, what would you rather be, a business page with a visually striking IG feed, tons of followers, but little to no profits? Or a relevant brand that produces results?

In this article, we will discuss a few strategies that can help you diversify your client generation sources and convert fanatics into paying clients. 

Follow people in your target market

Before you start with this, you must first determine the target audience you want to tap. To find your target market on Instagram, monitor interest hashtags or popular events related to your business. Next, observe users who are engaging with these hashtags, check out their profiles, then follow them. Beware of spam accounts, though—they proliferate in many pages, and you would not want to interact with empty accounts. 

Another tip is to check your competitors’ followers and follow those actively engaging in their posts.

You can also follow accounts related to your business or prospective partners you wish to work with in the future. The more you follow relevant accounts, the better user suggestions Instagram will give you.

Optimize your profile

Remember that your page is all about your business and your audience, not your gym selfies and snapshots of your beach trips. Therefore, everything in your profile must be relevant to increase customer appeal.

Instagram only gives a single opportunity to have a clickable link in posts, and it is in your bio right under your name. So, make sure to provide a link to your online shop or a landing page in this section.

Another thing you should keep in mind is to have a consistent profile photo and name. Be and stay recognizable on the platform—make sure that your name is consistent with your business’s name in other social media channels or platforms.

Your profile photo is a crucial element to staying recognizable. Your photo will accompany all your interactions on the platform, so make sure it’s professional and reflective of your brand.

Last but not least is to have a catchy, informative bio. You only have 3 seconds to catch someone’s attention online. Keep it interesting, light, and concise. You only have one shot at convincing them that you’re follow-worthy! 

Produce good and relevant content

This is probably the most obvious tip of all and the most essential one to reiterate. We all know that picture speaks a thousand words, so make sure to maximize its full potential. 

People take time to look, read, and consume your posts and captions, so make your content worth their time. Part of this is because it helps you grow your audience, and the other reason is that it can be a tool for acquiring clients and customers. If people feel you are helping them with free content, they will be interested in seeing what you can offer to them. 

If you ever feel lost about starting with structuring your social media content, keep in mind the 80:20 rule. It stands for 80% value and 20% sales. The way you approach the latter should be conversational and subtle. You can do so by adding a call to action—by asking them to take action may be in the form of signing up for a newsletter, downloading your free resource, visiting your website, or attending your online event.

Avoid hard selling

Online buyers report powerful influence from social media when purchasing products and services. While the number one purchase influencer is their friends’ social media shares and posts, a substantial 38% of online buyers report that a brand’s social media influences them. This means that you should avoid hard selling at all costs. Posts images that allow your audience to come up with their own decisions without feeling pressured by your brand. 

Instagram is a friendly platform, which allows you to create authentic relationships with your customers. Therefore, always show, not tell. Instead of saying how great your products or services are, show them. Don’t break it with pushy and salesy content that brings no value to them.

Post shareable and engaging content

Good and shareable contents usually go hand in hand, but they are not the same thing. For instance, if you post a photo of your product, your service, or your beach selfie paired with a good caption, that can be considered good content.

However, that is not something that your followers will share on their stories, since your caption will not be reflected on their posts. 

Alternatively, you can post an infographic, quotes on typography, or screenshots of relevant tweets that provide value to the image. These types of content can be easily shared on an IG story, since the image already tells everything that the people sharing it want their followers to see.

If you already have a substantial number of followers, you will reap better rewards from this tip. Having a solid follower base increases the chances of getting your posts shared by your target market. Occasionally, you can even get users with larger audiences sharing your content, especially if it’s highly relevant, resulting in a large influx of followers and prospective clients.

Create offers

A bit of temptation works wonders in the digital landscape! Since you have to persuade passive followers to turn into paying clients (without directly asking them), you should create engaging posts. One foolproof way to keep them engaged is through publishing offers.

Running contests, announcing discounts, giving away freebies, and creating interesting conversations wherein your followers can participate is a great way to generate buzz and increase conversion rate. It will not only be just the offers that will lead to paying clients—it’s their fun experience with your followers that will make them come back to your page again.

Engage with your followers through comments or DMs

Replying to your followers in the comments section or via IG stories may not do much in terms of growing your follower count, but it allows you to build and strengthen relationships.

When a random follower sends you a DM, come up with a well-thought-out reply. Try to help people without expecting anything in return. Being accommodating gives you the impression that you are warm, welcoming, and trustworthy. Not only does it build relationships, but it also has the potential to help foster trust and generate clients.

Engage with other people’s posts

Engage with the content of people within your niche to be more visible. This is a wise way to become more visible to the content creator and his followers. However, be careful when leaving unnecessary comments in their content. Your response has to be in line with their post. For example, it could be a question about their expertise or a compliment on their recent selfie.

More importantly, engaging with other people’s content will help build your relationships with them. Here’s a caveat: Try as much not to overdo this tip, as you may appear inauthentic online.

Post consistently and strategically

The more you post, the more likely your followers will engage. Try to commit to a consistent schedule to keep your IG feed updated, fresh, and up-to-date.

Ensure to post strategically—make sure to publish your posts when your followers are more active and engaging, not during their idle times. 

According to Hootsuite, the best time to post on Instagram is at 11 am on Wednesdays. Additionally, you can also find your brand’s own unique best times to post through your Instagram analytics.

Collaborate with other businesses

Aside from building relationships with followers and influencers, collaborating with other users is a great way to land clients. Ideally, you would want to find an influencer that is mainly followed by your target market. And then, the both of you can create a joint Instagram live and discuss topics about your niche. 

Another way to collaborate on Instagram could be as simple as curating content for an Instagram account with an extensive follower base. After posting your content, they credit you for sharing your insight on their page. This tip will require more effort, but best believe the outcomes will all be worth it.

Utilize hashtags

Hashtags are there for various reasons often ignored by many. They can help boost the reach of your posts, reach a specific target audience, attract followers in your niche, elevate engagement, and develop a more recognizable brand.

With around 95 million photos uploaded on Instagram daily, it can be difficult for Instagram to show the ideal content to the right people. This is where hashtags come in—they help posts get discovered by people who want or are interested in seeing them.

You are allowed to include 30 hashtags, but the rule of thumb is to split your hashtags into three groups: niche hashtags, medium-volume hashtags, and high-volume hashtags. Don’t add random hashtags that are not relevant to your content. Not only will people feel fooled by your content, but it can also damage their trust in your brand.

Turn on your locations

Posting on Instagram allows you to add a location. Adding a location to your post is essential because people can search a specific location on Instagram, similar to searching hashtags.

Follow the Golden Rule of 3

Also known as the 3-3-3 method of engagement, it helps you build a legion of loyal followers who actively engage on Instagram. This strategy includes four crucial functions that can bring significant rewards:

  • Following relevant target market
  • Starting conversations on users’ photos
  • Interacting with their posts
  • Sharing relevant content 

Implementing this foolproof strategy can help you in many ways, but it takes a lot of time and effort to learn its ropes, especially if you’re not experienced in the social media world. If you wish to elevate your IG business page to the next level, hiring professional social media strategists at BrightMinds PH will help you convert passive followers to loyal ones and, ultimately, paying clients.

Conclusion

These are just some of the many tips that can help you land clients on Instagram. Of course, the process of trial and error is good to implement, too, especially if you want to find which strategies work best for you. But if you want to save time and effort, Brightminds PH will help you take the guesswork out of landing paying clients on Instagram.

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Build Brand Credibility Through Social Media

With the rise of digital marketing, people have started to unlock the power of social media. The customer journey has dramatically changed. Instead of heading to the brand’s website right away, people often search for them on Facebook, Instagram, or Twitter. Developing your presence on social media is no longer an option. If you want to stand out in the overcrowded digital marketing landscape and build brand credibility with your customers, you need to join the social media bandwagon. 

You must be thinking, “Is this really necessary?” A customer-centric brand that meets them at various touchpoints builds stronger relationships with the target audience and results in brand credibility and conversion. 

To foster brand trust, you should start working on your credibility and work towards being a thought leader of the select group that your audience listens to. Want to know how to cement that brand credibility? Here’s a step by step guide on how you can build a more sincere relationship with your customers. 

Share Your Brand Story

Each brand, no matter how similar, has a distinct origin story, which people love to hear. Sharing this creates an authentic vibe from your brand. So how exactly do you tell your story?

  • Find out the pain points that your customers experience in their daily life
  • Shortlist the ones you believe could be solved by your product/service
  • Create a great story and purpose for your brand 

If there’s something that people often forget is that we all know how to tell stories. It is through stories that we relate and connect.

Form A Connection

Did you know that people are unlikely to become emotionally attached to brands unless they’ve already interacted with them via social media? The key to building brand credibility with your followers is showing that you’re human. People are social beings and want to interact with other people, not companies. 

Remind your audience that they aren’t interacting with bots on your page-they’re interacting with people. Doing so will allow them to identify with your product/service, therefore, building long-lasting brand credibility and social media presence.

How do you help them relate to your brand?

  • Be conversational
  • Speak the language of your audience
  • Convey your purpose and core values

By observing what your followers are talking about on social (e.g., What do they like about your brand? What is it missing? What are they looking for), you’ll discover how to go about your social media content. Expounding on your customer’s concerns through your content also communicates that you are listening to them.

Create compelling content

Part of building that brand credibility would be by publishing educational and engaging content that solves your customers’ problems. Taking this route will allow you to position yourself as a valuable online resource of insights that they can relate to. This content strategy will inspire them to come back to you again and again for more tips and hacks that they can use. Ensure that the language you use is written in a manner that reflects your brand voice and speaks to your audience.

To engage different audience sets, you could experiment with using multiple types of content such as infographics, FB/IG takeovers, listicles, contests, and the like. Since social media platforms are always adding new features, don’t be afraid to experiment—leverage all available features to get the most out of your captured audience or followers. There’s a possibility that the best way to tell your story (and establish brand trust) is through the newly available features of the social media platform you’re using. 

If you’re on Instagram, experiment with their new feature “Reels.” They have now incentivized users to try this out by putting at the top of the explore page. This means that if you create your brand reel, you can get more organic reach and exposure to new followers.

 For your Instagram stories, you can also try out adding polls. Stickers to encourage your audience to engage with your content. It doesn’t mean all the strategies you implement will work, but it does give you a better understanding of which type of content is effective for your brand. 

Be Consistent

Just because they’re already your followers doesn’t mean they will be forever. 4 out of 5 people would unfollow brands on social media if they rarely post or create content that is irrelevant to them. For your target audience to recognize your brand, consistency is key. Being consistent on social media allows you to strengthen your brand credibility. From the tone of voice used in your messaging to your profiles’ aesthetics, you want your customers to recognize you easily. Consistently push out content that is relevant, interesting, and insightful for your audience. 

Here are some tips on how you can be consistent online.

1. Use a tone of voice your audience can relate to

Know who your target audience is first. If your target audience is millennials, then you wouldn’t use the language of baby boomers. Aim to use a tone of voice that they can relate to and understand.

2. Curate consistent content

Ever noticed feeds where you can’t seem to pinpoint what their account is about? Learn from them, and don’t be scattered in what you post online. Show your audience that you are an expert in your field, whether it’s about career coaching or fitness training. Your goal online would be to elicit a response from your audience by creating content that they can engage with. 

3. Create an editorial calendar

Adding a posting schedule to your online strategy ensures consistency when you post your content. Make sure that you schedule each day’s posts for the different channels you are in and make sure that you stick to it. You can leverage the platform analytics as well to see which time slots are optimal for your brand and audience. Being strategic in your posting schedule, allows you to maximize your organic reach and gets you the maximum engagement possible from your audience. You can even incorporate creating scheduled series such as (e.g., Factual Fridays or Webinar Wednesdays); this way, you can give your audience content that they can look forward to.

Building brand credibility can’t be done overnight. You will need to work consistently on your social media pages to establish the credibility and social media presence of your brand. 

Provide strong customer service

In today’s era of digitalization, building a customer-centric marketing strategy is vital to succeeding online. One of the most effective ways to build brand credibility among your audience would be to deliver helpful and personalized customer service. Did you know that a happy customer tells 3 people; an unhappy customer tells 10 people?

With the rise of chatbot marketing, brands have opted to automate their community management, and there is nothing wrong with this. Some concerns are better addressed through chatbots. However, the human touch will always be preferred by customers.  Brands have forgotten that customer service is a critical part of the customer’s journey, and this touchpoint can be a break or make a deal with your audience.

So how do you ensure that your customers can connect with you and receive helpful information via your social media channels? Here are tried and tested tips on building brand credibility through customer service excellence. 

1. Update your business information

Ensure that your name, address (if applicable) business number and email are the same across all your platforms. Updating your information will reassure your customers that the contact details are consistent and that they quickly connect with you. If your contact details on Facebook versus Instagram are different, there is a chance that your customer will think that you are a scam and there goes your brand credibility. 

2. Work out a schedule for community management.

Remember that a brand is nothing without its community of brand loyalists. Make sure you create a schedule internally on what time you will check your platforms for customer concerns. If you’ve noticed some brands also create an auto-reply sharing the times, they will be online for inquiries and such. If you’ve played it by ear and have a more reactive action plan, you need to rework your strategy and create a system. 

3. Listen to your customers.

Instead of waiting for them to reach out to use, listen to what they’re saying online. In this digital age, customers leverage these channels to voice out their opinion about your brand. And, how exactly do you go about this? There are multiple social listening tools available online that can help you track product mentions (both direct and indirect). Leveraging these tools gives you the advantage of addressing both positive and negative feedback which can be used to develop brand trust. It also gives your customer the impression that you care about their concerns. 

These are some of the tools you can use for social listening:

  • Google Alerts
  • Social Mention
  • Hootsuite
  • Boardreader
  • BuzzSumo

Joining your customer’s discussion helps them resolve their concerns faster. It also allows you to build on that brand credibility because it shows that you are proactive in making their experience as hassle-free and seamless as possible. Even if there was a pain point in your service or product, if you can resolve this quickly and efficiently, you can still turn those who complained into a brand advocate through excellent customer service. 

Get others to advocate your brand online

Today’s consumer has become smarter, and traditional ads no longer work on them. With everyone sharing opinions online, they are now using this to their advantage. What does this mean for you as a brand? You need to use this behavior to establish a word-of-mouth marketing strategy. This will help you foster brand trust and strengthen the relationship between you and your audience. 

Here are some ways you can get others to advocate your brand:

1. Leverage user-generated content

Did you know that consumers are 2.4 times more likely to view user-generated content versus curated and polished content from brands? Encourage your satisfied customers to share photos of your product/service online with your branded hashtag. These are what you would call user-generated content (UGC), which are text, videos, or images created by people not influenced by the brands whatsoever. UGC is something brands love using in their social media channels primarily because it serves the purpose of communicating authentic feedback.

2. Post an online survey

This may sound very traditional, but we can assure you that surveys are still one of the most effective means of gathering information from your customers. Just because you are asking for their feedback does not mean they will always give you good ones. Don’t be afraid to share the results of your surveys online; consumers appreciate and value brand transparency. Showing case studies on how you listened to your customers and addressing their concerns will increase your brand trust. 

3. Collaborate with influencers

Influencers are experts in their niche, and they already have a captured audience that trusts their recommendations. Ensure that the influencer you would like to work with has an audience that resonates with your brand and values. You don’t just want to pick the one with the most followers; your efforts will deem useless if you aren’t talking to the right audience.

Always remember that trust equals an increase in visibility. If more people are talking about you (in a good way), this will positively impact your brand trust. 

Today’s digital landscape is ever-changing, and to be able to survive, you will need to foster an unformidable brand trust between you and your target audience. Consumers are now becoming smarter and pickier in trusting brands. It is more important now, more than ever, for you to create a future-proof branding strategy through social media. You’ll gain the trust of your target audience by creating a customer-centric brand strategy. 

If you’re ready to give your brand the ammo it needs to cut through all the noise of your competition, reach out to us at Brightminds.com.ph, and we’ll create an effective strategy for you.