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How To Drive Traffic to Your Website Using Pinterest

If you think Pinterest is exclusive for teenagers who are looking for aesthetic photos and mid-thirties women pinning weight loss tips and home décor ideas, then you’re missing out on a massive traffic driver.

Pinterest is arguably the most underestimated search engine on the Internet. 

Unknown to most people, Facebook, Twitter, and Instagram are not the be-all and end-all of social media marketing platforms. In fact, Pinterest is better than bandwagon social media platforms in many ways. For one thing, Pinterest pins are a hundred times more spreadable than a tweet, with a retweet average of only 1.4%. Also, 90% of weekly Pinterest users go to the social media platform to make purchase decisions.

Whether you’re an e-commerce business owner or a passionate blogger, Pinterest is something that you should never overlook. In this article, we’ll delve into why Pinterest is an excellent avenue for website owners and some tips to drive more traffic from this underrated social networking site to your website.

Why Pinterest?

There are many reasons why you should consider adding Pinterest to your marketing strategy. It might not be a social media giant like Facebook, which has 265 million monthly active users, but Pinterest is the fastest growing social networking site in history, garnering more than 100 million monthly active users in 2020.

As of January 2021, Pinterest is the 14th largest platform in the world, ranking lower than Facebook, Tiktok, Instagram, and Snapchat, but higher than Twitter.

It only goes to show that Pinterest is a force to be reckoned with. In fact, Pinterest marketing is also relatively easy. It’s mainly all about visuals to entice your bloggers to click your link. For starters, you should just have a great mix of content (photo and video). A massive chunk of that content should be from your own sources, such as your social media account or blog. The rest of your content is from others, including repins and other people’s blog posts.

Getting started with Pinterest

If you have a personal account, or if you haven’t signed up yet, you will need to register for an official Pinterest for Business account to maximize the social networking site’s marketing potency.

Here are the perks of signing for a business account:

Different settings – You get to name your profile with your business’s name instead of the usual First + Last Name. Your Pinterest account won’t be linked to your Facebook accounts as well.

Rich pins – These are pins uploaded on Pinterest that contain extra information included in the pin. A Rich Pin is like a premium version of a usual pin, making them more comprehensive, informative, and helpful for users.

Pinterest analytics – This is one of the newest features of Pinterest and arguably the most helpful too. Once you’ve verified your account, you will get instant access to tracking information. The data garnered from the analytics will help you gauge your Pinterest marketing efforts.

New tools – Pinterest has promised business account owners some new, exclusive tools in the future. Exclusive tools include the Pin It button, Promoted Pins, Widget Builder, and many more.

Different terms of service – The terms of service are a little tweaked to fit the demands of businesses in the platform, so make sure to read through the list. Rules such as “don’t suggest that Pinterest sponsors or endorses,” don’t conduct promotions and contests “too often,” “don’t promote spam such as asking users to commend repeatedly,” and many more.

Educational tools – Pinterest offers you so much more than marketing space. You can make use of Pinterest’s educational marketing materials too to help you scale your website on the platform. In addition, there are interactive workshops (Pinstitute), webinars, and available resources for small businesses to learn from.

Here are the three common terminologies you should familiarize yourself with:

Feed – Pinterest feed is just your typical feed, which is a rundown of content, links, and other media from other users and boards.

Pins – These can vary from images, products, videos, and GIFs. They link back to the source or the website it came from. Therefore, pins make great sources of referral traffic to your blog.

Boards – Like folders on desktops, boards are collections of pins. When you are sorting various pins under one name, you’re making a board for it. Having a collection of boards lets your followers search, find, and follow boards that resonate with them.

Tips and tricks to drive more traffic from Pinterest to your website

Ready to take your Pinterest marketing up a notch? Here are some tips you can apply to get the traffic your website deserves:

1. Conduct Pinterest keyword research

If you’re familiar with SEO, chances are you’ve already heard the term “keyword research.”

Just in case you haven’t heard about it yet, keyword research is the process of looking for famous search terms and phrases people commonly type in search engines. And to appear in the top search results, you have to incorporate these topping keywords strategically in your content, so you have higher exposure.

Compared to Google keyword research, Pinterest is more accessible. Here are some techniques to help you find related keywords in your industry:

Use the Pinterest search bar – Simply type a relevant term in the search bar, and Pinterest will quickly suggest other popular keywords related to it. For example, if you’ve typed the word “diet,” these suggestions will appear:

  • “diet” meal plan
  • “diet” plans to lose weight for women
  • “diet” meal plan Philippines
  • “diet” to lose weight quickly
  • “diet” break ideas

Explore Pinterest – A no-brainer technique is to discover what’s hot and popular in your niche. Click the search icon, choose a topic, and Pinterest will provide trending searches, popular articles, and hot ideas that attract more users to the platform. This is not only great for keyword research, but competitor research as well. The latter is the process of finding out which keywords your competitors are targeting.

2. Curate and organize your boards properly

Managing your Pinterest business account is very different from maintaining your Facebook business page. Unlike Facebook, Pinterest allows you to develop multiple boards, each of which could highlight the category of a product or service you are offering.

You may be asking what’s the need to create multiple boards. You see, what’s unique about Pinterest is that it keeps users engaged in generalized content, as well as those that are specific to their interests. Therefore, multiple boards cater to your audience’s differing interests.

52% of active Pinterest users use their mobile phones to browse Pinterest to guide their in-store purchase decisions. So ensure to make the most out of Pinterest boards!

Additionally, you should use relevant keywords in naming your board names to increase the likelihood of appearing on the “Picked for You” page and on the interest feeds on the platform. 

For instance, if you’re trying to target people who are interested in diet fads, then name your board “Scientifically-proven Diet Fads” or “Diet Fads for Busy Adults” to target busy adults who are meticulous about changing their lifestyle for the better.

On Pinterest, it’s better to be clear than clever. Board titles such as “Apple-tite” or “I loaf this diet dough much” will lessen your chances of showing up on the “Picked for You” feed.

Make sure to include relevant keywords in the description as well. Use or create cover photos to establish branding.

3. Boost your repins and engagement

Data from Social Marketing Writing shows that 80% of Pinterest pins are repins. If you want to become number one in various keywords on Pinterest, you should know that the total number of repins your pin gets within a time period plays a massive role in the platform’s search rankings.

For instance, a pin with 100 repins within two days after publishing will outrank a pin that garnered 100 repins in 10 days.

On the other hand, you should also share others’ content to show that you do not only care about your products and services but also value other people’s ideas.

4. Design graphics with Pinterest in mind

When choosing or designing your own graphic content for Pinterest, make sure to optimize its size. All pins have a uniform width and unlimited length. The ideal size is 736×1102. You can also use longer images to stand out on boards. It has been proven that tall images are more attention-grabbing and easier to digest than wide images.

Here are some facts and tips to keep in mind:

  • Orange, red, and brown images get twice as many repins than images with dominant blue color.
  • Using various dominant colors have 3.25 times more repins than those images showcasing only a single dominant color.
  • Images that have less than 30% background get more repins. Additionally, images with less than 10% background get 2-4 times more repins than photos with more than 40%.

5. Be descriptive

Striking visuals aren’t enough to drive organic traffic to your website. Make the most out of Pinterest marketing—and by that, we mean incorporating a website link and description in it. For instance, you can put your brand name in the first line of the description to increase your brand visibility. And as was previously mentioned, make sure to include relevant keywords in the most natural way possible.

Creativity and brevity are your allies in winning the Pinterest marketing game—make sure what you put out there captures and converts.

6. Join a Pinterest group board

Joining a community board is ideal for gaining more traction to your Pinterest profile and website. A group board is like a regular board, except that the board owner can invite other users to pin on their board. It is a great way to collect ideas as well as collaborate with users online.

We do not recommend inviting hundreds of people to a group board. You just have to invite or join a group board that doesn’t have a massive following but is incredibly relevant to your niche.

7. Be consistent

Like in any social media platform, consistency is key to gaining more followers on Pinterest and, ultimately, on your website. Keep your viewers engaged with you. Don’t just repin for the sake of repinning—do it with a purpose.

We recommend posting at least 1 to 4 pins daily. If you missed publishing pins for the past few days, don’t pin by bulk within 3 to 10 minutes. Instead, spread your pins throughout the day to avoid spamming.

8. Determine your peak hours

Test different schedules to determine the best times to post on Pinterest. The best times usually depend on your target audience, but take this data by Hubspot as a starting point if you’re new to Pinterest: Saturday mornings are the ideal time to post on Pinterest. Additionally, according to SocialFresh, pinning past 8 pm also yields better results.

9. Created an ad

The quickest and easiest way to boost Pinterest engagement rate and drive traffic to your website is through a sponsored ad. You can decide how long the ad runs, how much you are willing to spend, and who are the people you want to target.

To promote a pin, here’s what you’ll need to do:

  1. Pick one of your best Pins so they will be more exposed in the most relevant feeds.
  1. Determine your target audience.
  1. Pay for results. You can choose to pay for visits to your website or Pinterest engagements.
  1. Measure your ad’s performance to see what’s working and not.

10.  Include a call-to-action

Want to keep your audience engaged? Then don’t forget to attach a call-to-action. Quicksprout tells us that there is an 80% growth in engagement for pins that have a call to action.” So include a CTA either in the photo or description.

Pinterest is a great yet underrated platform that will drive traffic to your website only if you use it right. Utilize any of the traffic-boosting strategies mentioned, or better yet, leave it to the hands of professional Pinterest marketers in Brightminds PH.

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Everything You Need to Know About Effective Branding

Have you ever thought about what makes companies like Nike, Coca-Cola, Apple, and Starbucks appear a few steps ahead of the rest? These notable companies have one thing in common: powerful, influential brands. They are such outstanding brands that people can easily recognize what they stand for and the products they offer. In fact, these names have become generic in their respective niche.

This only means that a strong brand should not fall behind in the priorities of a start-up business. And this is not just speculation, because we have actual numbers to back it up—presenting the brand consistently bolsters revenue up to an average of 33%. Also, according to TSL Marketing, successful branding attracts benefits such as increased consumer loyalty, a relatable identity, and an improved image that cuts through the market noise.

However, many people have knowledge gaps when it comes to understanding branding. Some perceive it as the same as designing a logo, while others see it as an advertising scheme. Common misconceptions such as these only prevent businesses from fully achieving their business goals. Therefore, in this article, we will focus on what the term “branding” means and entails, what makes it valuable to a business (or you as a professional), and simple ways on how to craft a powerful brand identity. If you want to know more, make sure to scroll further!

What is branding?

Probably the most common misconception about branding is that it is a logo, slogan, or simply how the brand looks. While a brand’s visual identity plays an important role in effective branding, the meaning goes far beyond this. Branding is simply the practice of shaping a brand’s personality—it is the process of building your reputation in the marketplace.

Branding is what transforms first-time followers into brand evangelists. In other words, if you want to have a successful business, branding should be a priority.

On the other hand, your brand is a set of insights people have about a business. It is how you want your customers to perceive you once they hear or think about your business or products. If a brand is a set of perceptions, branding is the set of actions needed to achieve to shape the brand. 

Brand positioning

Now that you understand the meaning of branding, let us now dive into the first step of making it work: brand positioning. This is a strategy of placing one’s brand in the mind of your consumers, making sure that the business’ personality differs from that of the competitors’.

For example, Coca-Cola positioned itself as the gold standard of soda. Now, the brand benefits from the millions of sales across the world, since people have been perceived it as a household staple.

Two major factors contribute to successful brand positioning and branding: 

Focus – Many businesses usually position themselves to appeal to a broad customer base. While this sounds like greater prospects and more profits, the truth is, when you appeal to everyone, you appeal to no one. Being competitive in a wide market space can ruin your reputation. For example, you are less likely to stand out in the “blogging” market. However, if you position yourself in the “Southeast Asian food blogging” sphere, you are more likely to cut through to the blogosphere clutter.

You see, the more you can target a specific need or niche, the better you will get recognized by the people looking for your specialty.

Values – Positioning can be challenging when focus seems hard to attain, especially if you are in a saturated competitive landscape. For instance, how can you use focus to your advantage in the mobile market? Perhaps you can emphasize your minimalist approach but it might not be convincing enough to convert consumers. This is where values come into play.

If you stand for a set of values that resonate well with your target audience, you can scale your recognition and traction in the market, which can make your brand highly effective. This is what Apple exactly did. When you think about it, Apple is focused on being user-friendly, and it also stands for being unique, free, and just amazingly cool. In addition to its cool features, Apple wouldn’t be able to attract millions of users around the world if it weren’t for their values. 

What makes branding important?

How people perceive your business is critical to the overall success of your company. Here are reasons that make branding vital to your business:

It builds brand recognition

People go after businesses that they are familiar with. If your brand is recognizable and easy to remember, it can drive more awareness and sales to your business. When people perceive you as a quality provider, you are encouraging repeat sales. 

This is what makes a brand logo the most important element of branding. It is your first impression of your potential customers. And to leave a lasting impact on them, you must have a powerful and easily remarkable one.

It helps you stand out amidst the market clutter

Branding helps you identify your edge within the sphere of your niche. When you establish your business as having expertise in specific areas, you will make your brand invaluable to your consumers.

It helps generate referrals

Did you know that 84% of consumers sometimes or always make purchase decisions based on recommendations? Customer referrals can be likened to snowballs rolling downhill—it gathers more snow as it goes down. When you think about it, when someone acts based on a customer referral, they are more likely to tell other people about it if they had a positive experience.

To achieve this, you should have a strong brand that generates referrals and viral traffic. Trust in the power of word-of-mouth marketing, the most valuable and cost-effective way to make your brand known.

It helps your business to stay focused

In an ever-evolving industry, it can be challenging to stay on top of cutting-edge marketing trends. As a business owner, you have to identify those factors deem beneficial for your company. You can get easily swayed by the booming trends, but a clear brand strategy will surely help you stay focused on your company’s vision, mission, and goals. This will save you time, effort, and resources because you’re less likely to exhaust marketing efforts that are not aligned with your company’s beliefs.

It fosters trust within the marketplace

A strong brand will help your business build trust with existing consumers as well as your potential clients. People are more likely to support businesses that look polished, well-thought-of, and professional. 

How to create a powerful brand identity

We said it before and we’ll say it again: branding helps your business grow in many ways. Therefore, you should take the time to carefully develop your brand identity.

There are six steps to curating a powerful brand identity:

1. Define your target audience and competitors

To build a strong foundation for your business, you should first need to identify your potential customers, as well as your competitors to know where you stand in the marketplace. 

There are many ways to figure out your competitors. For instance, you can search your niche and carefully analyze the direct and indirect competitors that appeared. You can also check through online communities where your usual target market hangs out and eavesdrop on their conversations. 

As you do your extensive research, take note of the following:

  • “Lowest hanging fruit” customers (the group of people you can easily sell your product to)
  • Top-of-mind competitors (those that are already established in the market)
  • Your target audience’s psychographics (your target audience’s buying and spending habits, hobbies, and language)
2. Know your edge

Your brand cannot be a “jack of all trades, master of none.” To be recognized in a competitive market, it’s best to be best at one thing than be average on everything. Here are guide questions that can help you figure out your competitive advantage:

What’s your positioning statement? – This is a one or two-sentence that best describes your stance in the market. A positioning template usually goes like this: 

Our business offers [PRODUCT/SERVICE] for [SPECIFIC TARGET MARKET] to [VALUE PROPOSITION]. Unlike [COMPETITORS], we [UNIQUE SELLING PROPOSITION].

What words resonate with your brand? – Think of your brand as a person. What would he be like? What are his values and personality? Think of 3-5 words that best describe your brand. 

3. Come up with a business name

Now, here comes the hard part—coming up with a name is definitely one of the biggest commitments you have to oblige to. Your name will affect almost every facet of customer experience—from the first impression to the domain name and marketing efforts.

There are different ways to come up with a name that resonates strongly with your brand’s focus and values. Try out any of the following approaches:

Coin a new word, like Google.

Reframe a completely unrelated word, like Virgin.

Create an acronym for a long brand name, such as A&W (Allen and Frank Wright).

Devise a lexical name to enhance memorability, such as Dunkin’ Donuts.

Create a portmanteau, such as the term “podcast” (a combination of the words iPod and broadcast).

Describe your brand literally, like Bank of America.

4. Create a slogan

A slogan is a brief statement that gives people an idea of an experience with your brand. It’s like a teaser or a short statement that speaks about your focus or values. A remarkable slogan should be short and catchy. Here are tips to craft a killer slogan:

Act like your customer, just like Nike’s “Just Do It.”

Rhyme seldom fails, take Folgers Coffee’s slogan as an example: “The best part of waking up is Folgers in your cup.”

Be playful and funny, like Dollar Shave Club’s “Shave Time. Shave Money.”

Describe it literally, like Aritzia’s “Women’s fashion boutique.”

5. Apply your branding across all facets of your business

Ensure that your branding is visible in all facets of your business to create a cohesive brand story. A powerful brand needs to be consistent in experience and communications across these facets:

  • Environment (online & offline)
  • Marketing collaterals such as packaging
  • Content publishing
  • Website & online advertising
  • Sales & customer service
6. Develop the necessary brand elements

To create a powerful brand story, you must need certain elements to develop the overall look and feel of your brand. Read further to find out the most common brand elements/

Essential brand elements

1. Logo or wordmark

The former refers to the graphical symbol, whereas the latter is the business name that utilizes a distinct all-text typographic treatment. Whichever you prefer, keep in mind that both elements represent the business. However, more and more businesses are shifting to wordmarks since they represent brands in a crisp, clean, yet professional way. Take FedEx and CNN as examples.

2. Corporate Fonts

Font categories are classifications that help designers choose which fonts resonate best with your brand. Each category has its unique characteristics (also known as font psychology), so understanding these classifications is crucial for a powerful logo. Here are six of the common font classifications

  • Serif – traditional, classic, and trustworthy
  • Sans-serif – clean, minimalist, and modern
  • Slab serif – quirky, bold, and confident
  • Script – unique and elegant
  • Handwritten – personal, informal, artistic, and playful
  • Decorative – distinctive, dramatic, and stylized
3. Colors

These do not just define your brand; they also evoke the feeling you want to communicate to your prospects. You are probably aware that red evokes feelings of love, romance, or danger, and blue calms the mind as it reminds us of calmness, peace, or coldness. But what about the other colors? Here are some color guidelines that can help you in choosing a color scheme that best matches the message of your brand.

Orange

Positive: Friendliness, energy, warmth, confidence, and courage

Negative: Ignorance, deprivation, immaturity, and sluggishness

Yellow

Positive: Creativity, warmth, extraversion, and optimism

Negative: Cowardice, fear, caution, and anxiety

Purple

Positive: Wisdom, sophistication, wealth, and spirituality

Negative: Inferiority, decadence, introversion, moodiness

Gray

Positive: Intelligence, strength, neutrality, and timelessness

Negative: Blandness, depression, hibernation, and lack of energy

The whole branding journey may seem daunting, but with these pointers in mind, your business is bound to create a long and lasting impact in the marketplace.

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Build Brand Credibility Through Social Media

With the rise of digital marketing, people have started to unlock the power of social media. The customer journey has dramatically changed. Instead of heading to the brand’s website right away, people often search for them on Facebook, Instagram, or Twitter. Developing your presence on social media is no longer an option. If you want to stand out in the overcrowded digital marketing landscape and build brand credibility with your customers, you need to join the social media bandwagon. 

You must be thinking, “Is this really necessary?” A customer-centric brand that meets them at various touchpoints builds stronger relationships with the target audience and results in brand credibility and conversion. 

To foster brand trust, you should start working on your credibility and work towards being a thought leader of the select group that your audience listens to. Want to know how to cement that brand credibility? Here’s a step by step guide on how you can build a more sincere relationship with your customers. 

Share Your Brand Story

Each brand, no matter how similar, has a distinct origin story, which people love to hear. Sharing this creates an authentic vibe from your brand. So how exactly do you tell your story?

  • Find out the pain points that your customers experience in their daily life
  • Shortlist the ones you believe could be solved by your product/service
  • Create a great story and purpose for your brand 

If there’s something that people often forget is that we all know how to tell stories. It is through stories that we relate and connect.

Form A Connection

Did you know that people are unlikely to become emotionally attached to brands unless they’ve already interacted with them via social media? The key to building brand credibility with your followers is showing that you’re human. People are social beings and want to interact with other people, not companies. 

Remind your audience that they aren’t interacting with bots on your page-they’re interacting with people. Doing so will allow them to identify with your product/service, therefore, building long-lasting brand credibility and social media presence.

How do you help them relate to your brand?

  • Be conversational
  • Speak the language of your audience
  • Convey your purpose and core values

By observing what your followers are talking about on social (e.g., What do they like about your brand? What is it missing? What are they looking for), you’ll discover how to go about your social media content. Expounding on your customer’s concerns through your content also communicates that you are listening to them.

Create compelling content

Part of building that brand credibility would be by publishing educational and engaging content that solves your customers’ problems. Taking this route will allow you to position yourself as a valuable online resource of insights that they can relate to. This content strategy will inspire them to come back to you again and again for more tips and hacks that they can use. Ensure that the language you use is written in a manner that reflects your brand voice and speaks to your audience.

To engage different audience sets, you could experiment with using multiple types of content such as infographics, FB/IG takeovers, listicles, contests, and the like. Since social media platforms are always adding new features, don’t be afraid to experiment—leverage all available features to get the most out of your captured audience or followers. There’s a possibility that the best way to tell your story (and establish brand trust) is through the newly available features of the social media platform you’re using. 

If you’re on Instagram, experiment with their new feature “Reels.” They have now incentivized users to try this out by putting at the top of the explore page. This means that if you create your brand reel, you can get more organic reach and exposure to new followers.

 For your Instagram stories, you can also try out adding polls. Stickers to encourage your audience to engage with your content. It doesn’t mean all the strategies you implement will work, but it does give you a better understanding of which type of content is effective for your brand. 

Be Consistent

Just because they’re already your followers doesn’t mean they will be forever. 4 out of 5 people would unfollow brands on social media if they rarely post or create content that is irrelevant to them. For your target audience to recognize your brand, consistency is key. Being consistent on social media allows you to strengthen your brand credibility. From the tone of voice used in your messaging to your profiles’ aesthetics, you want your customers to recognize you easily. Consistently push out content that is relevant, interesting, and insightful for your audience. 

Here are some tips on how you can be consistent online.

1. Use a tone of voice your audience can relate to

Know who your target audience is first. If your target audience is millennials, then you wouldn’t use the language of baby boomers. Aim to use a tone of voice that they can relate to and understand.

2. Curate consistent content

Ever noticed feeds where you can’t seem to pinpoint what their account is about? Learn from them, and don’t be scattered in what you post online. Show your audience that you are an expert in your field, whether it’s about career coaching or fitness training. Your goal online would be to elicit a response from your audience by creating content that they can engage with. 

3. Create an editorial calendar

Adding a posting schedule to your online strategy ensures consistency when you post your content. Make sure that you schedule each day’s posts for the different channels you are in and make sure that you stick to it. You can leverage the platform analytics as well to see which time slots are optimal for your brand and audience. Being strategic in your posting schedule, allows you to maximize your organic reach and gets you the maximum engagement possible from your audience. You can even incorporate creating scheduled series such as (e.g., Factual Fridays or Webinar Wednesdays); this way, you can give your audience content that they can look forward to.

Building brand credibility can’t be done overnight. You will need to work consistently on your social media pages to establish the credibility and social media presence of your brand. 

Provide strong customer service

In today’s era of digitalization, building a customer-centric marketing strategy is vital to succeeding online. One of the most effective ways to build brand credibility among your audience would be to deliver helpful and personalized customer service. Did you know that a happy customer tells 3 people; an unhappy customer tells 10 people?

With the rise of chatbot marketing, brands have opted to automate their community management, and there is nothing wrong with this. Some concerns are better addressed through chatbots. However, the human touch will always be preferred by customers.  Brands have forgotten that customer service is a critical part of the customer’s journey, and this touchpoint can be a break or make a deal with your audience.

So how do you ensure that your customers can connect with you and receive helpful information via your social media channels? Here are tried and tested tips on building brand credibility through customer service excellence. 

1. Update your business information

Ensure that your name, address (if applicable) business number and email are the same across all your platforms. Updating your information will reassure your customers that the contact details are consistent and that they quickly connect with you. If your contact details on Facebook versus Instagram are different, there is a chance that your customer will think that you are a scam and there goes your brand credibility. 

2. Work out a schedule for community management.

Remember that a brand is nothing without its community of brand loyalists. Make sure you create a schedule internally on what time you will check your platforms for customer concerns. If you’ve noticed some brands also create an auto-reply sharing the times, they will be online for inquiries and such. If you’ve played it by ear and have a more reactive action plan, you need to rework your strategy and create a system. 

3. Listen to your customers.

Instead of waiting for them to reach out to use, listen to what they’re saying online. In this digital age, customers leverage these channels to voice out their opinion about your brand. And, how exactly do you go about this? There are multiple social listening tools available online that can help you track product mentions (both direct and indirect). Leveraging these tools gives you the advantage of addressing both positive and negative feedback which can be used to develop brand trust. It also gives your customer the impression that you care about their concerns. 

These are some of the tools you can use for social listening:

  • Google Alerts
  • Social Mention
  • Hootsuite
  • Boardreader
  • BuzzSumo

Joining your customer’s discussion helps them resolve their concerns faster. It also allows you to build on that brand credibility because it shows that you are proactive in making their experience as hassle-free and seamless as possible. Even if there was a pain point in your service or product, if you can resolve this quickly and efficiently, you can still turn those who complained into a brand advocate through excellent customer service. 

Get others to advocate your brand online

Today’s consumer has become smarter, and traditional ads no longer work on them. With everyone sharing opinions online, they are now using this to their advantage. What does this mean for you as a brand? You need to use this behavior to establish a word-of-mouth marketing strategy. This will help you foster brand trust and strengthen the relationship between you and your audience. 

Here are some ways you can get others to advocate your brand:

1. Leverage user-generated content

Did you know that consumers are 2.4 times more likely to view user-generated content versus curated and polished content from brands? Encourage your satisfied customers to share photos of your product/service online with your branded hashtag. These are what you would call user-generated content (UGC), which are text, videos, or images created by people not influenced by the brands whatsoever. UGC is something brands love using in their social media channels primarily because it serves the purpose of communicating authentic feedback.

2. Post an online survey

This may sound very traditional, but we can assure you that surveys are still one of the most effective means of gathering information from your customers. Just because you are asking for their feedback does not mean they will always give you good ones. Don’t be afraid to share the results of your surveys online; consumers appreciate and value brand transparency. Showing case studies on how you listened to your customers and addressing their concerns will increase your brand trust. 

3. Collaborate with influencers

Influencers are experts in their niche, and they already have a captured audience that trusts their recommendations. Ensure that the influencer you would like to work with has an audience that resonates with your brand and values. You don’t just want to pick the one with the most followers; your efforts will deem useless if you aren’t talking to the right audience.

Always remember that trust equals an increase in visibility. If more people are talking about you (in a good way), this will positively impact your brand trust. 

Today’s digital landscape is ever-changing, and to be able to survive, you will need to foster an unformidable brand trust between you and your target audience. Consumers are now becoming smarter and pickier in trusting brands. It is more important now, more than ever, for you to create a future-proof branding strategy through social media. You’ll gain the trust of your target audience by creating a customer-centric brand strategy. 

If you’re ready to give your brand the ammo it needs to cut through all the noise of your competition, reach out to us at Brightminds.com.ph, and we’ll create an effective strategy for you.