Reel Guide 101

Alternative title: A Beginner’s Ultimate Guide to Instagram Reels

There’s something about Instagram that always gets us hooked on the scroll—it may be their infinite scroll feature that urges users to spend more time on the platform more than they intend to, the fancy Instagram Story filters, our followings’ story updates, or the latest feature on the platform: Instagram Reels.

Whether you have a personal or business Instagram account, you’ve probably come across Instagram Reels. These short videos tend to be entertaining, engaging, and addictive—all designed to get you stuck in a mindless scroll. Ever since it launched on the platform, it has been helping millions of business, and influencer profiles boost their reach, engagement, and follower count.

Don’t miss the opportunity to take advantage of this profitable feature. If you’re new to Instagram Reels, scroll further to know what the hype is all about and how you can apply it to the digital marketing strategy of your business.

What are Instagram Reels?

Instagram Reels are 15 to 30-second videos uploaded to engage, entertain, and inform followers. Unlike Instagram Stories, Instagram Reels are only available in selected countries, such as the United States, the United Kingdom, Canada, France, Brazil, Australia, and more.

Instagram Reels are commonly compared to TikTok videos, even getting criticized as a “TikTok copycat” during its prime, early days because both features require the same effort to create.

Like a TikTok video, Instagram users can record or juxtapose video clips ranging from 15 to 60 seconds. Reels also offer a set of editing tools that allow users to get creative. They can include filters, captions, interactive backgrounds, stickers, and a whole lot more. Users can share their Instagram Reels to their Explore Feed, Stories, and the Reel’s tab on the profile.

Where can you find it?

You can access Instagram Reels from the get-go once you open the application. The Reels icon takes center stage of the navigation bar at the bottom of your Instagram home page, urging more people to browse Reels more often.

Clicking the icon will direct you to the Reels tab, wherein you will see various Reels from the accounts you follow to those currently trending on Instagram.

You can also check an individual user’s Reels by going to their profile and clicking on the Reels icon on their account Feed.

According to Instagram, “The tab will provide a deeply immersive Reels-experience with auto-play videos, with a [creative] entry point that opens directly to the Reels camera.”

According to Later, the IG Reels algorithm prefers Reel that:

  • Are fun and entertaining, those that delight Instagram users, grab their attention, make them smile and laugh
  • Are inspiring, particularly those that start a new engaging trend that allows other people to take action
  • Uses enhancement tools such as filter, text, and other effects
  • Uses vertical video
  • Infuses music from the IG music library and/or original audio
  • Are new, creative, and experimental

Instagram Reels vs. TikTok

Both TikTok videos and Instagram Reels have the same basic editing tools and functions. They both let you take control of starting and stopping recording videos. However, the most significant difference is the video duration. TikTok allows users to upload a 60-second video, while Reels only allow 15 to 30-second videos.

Another notable difference is their branding. Instagram Reels are fashioned to look more mature, sophisticated, and polished than TikTok. Reels look more curated and put-together compared to the videos uploaded on TikTok. Despite the similarities, the look and feel of the content seen on both platforms exude different vibes.

That being said, many TikTok influencers decided not to put all eggs in one basket and took advantage of Reels too. According to Recurpost, 44% of TikTok users repurpose their TikTok content by uploading them on Instagram Reels to attract more audience. On the other hand, most of them agree to use both platforms to maximize their efforts.

Why did Instagram launch Reels?

Reels are launched in response to the rapidly growing popularity of TikTok, a platform that received massive support across the world last year. In fact, according to Adweek, TikTok is considered the “most downloaded app ever in a quarter” in Q1 2020.

Gen-Z users once dominated TikTok, but Millennials are quick to adapt to the trends, making up a more significant share of the platform’s user base. In other words, the platform became a more attractive medium for advertisers.

Ever since TikTok boomed in 2020, the platform and its features proved to become a profitable feature. So, it should be expected for Instagram to adapt to the ever-changing digital landscape by replicating TikTok’s main features.

Advantages of using Instagram reels for your business

Here’s how Instagram’s newest feature help take your business up a notch in the digital landscape:

Spreads awareness and boosts engagement

Instagram users crave information, and they want it bite-sized. Given that the average attention span is only eight seconds long, the bite-sized Reels are perfect for capturing your users’ attention. Music, filters, and texts make it even more entertaining and engaging no matter what type of content you’re sharing.

Gets you more exposure

Like a regular Instagram feed post, Reels can make their way to the Explore page where other potential followers can view them, provided that the videos have substantial comments, shares, and likes. If your Reels are executed wisely, you could push prospective customers to make a purchase or sign up to your link in bio.

Saves you time

Come to think about it—it takes time to create an Instagram Feed post (except if it’s a raw selfie or photograph). Imagine the time you have to design, upload, and schedule the content. Meanwhile, with Reels, everything is easy-breezy. You just have to record the video on the platform, add your texts and other effects into it, then you’re good to go. It’s less tedious than creating graphic content.

Reels are multi-purpose

Like TikTok videos, Reels can be repurposed too. You can share it in your Story or Feed whenever you think an old Reel is relevant to a current situation. You can also save your Reel and post it on your other social media accounts, including Facebook, Twitter, and TikTok.

Displays your brand personality

The majority of your Reels would feature your face or a face in it. It may not come off as good news for introverted business owners, but the good thing is it is a great way to showcase your brand personality and humanize your brand online. People respond to people, so shift from robotic marketing strategies. Make your audience understand not only the “why” behind your brand but let them know the brand itself through Instagram Reels.

How can you create an Instagram Reel?

Here’s a step-by-step guide to creating an Instagram Reel:

  1. First, you have to access Reels in any of the following ways:

Instagram home screen – Tap the plus sign (+) on the top right and then scroll to the Reels tab at the bottom.

Instagram Stories camera – Open the Instagram Stories camera and look for the Reels icon situated either the Create mode or Normal mode or on the menu below next to “Story.”

Reels tab – Simply tap the camera icon on the top right.

  1. Now that you are on the Reel camera, you will notice four small icons on the left-most of the screen: Audio, Speed, Effects, and Timer.

Audio: You can select music and choose the part you want to be included in your video.

Speed: You can decide the length of your video by tapping this icon and choosing between 15, 30, and 60 seconds.

Once you’re all set and decided on the video length, you can choose how long your clips will be using the timer icon.

Timer icon: Use this to set a timer for the multiple clips in your Reel. You can choose between a 3- and 10-second countdown.

Effects: Much like Instagram Stories, you can apply effects on your Reel. You can choose from the previously saved filters or search for more by tapping the “Browse Effects.”

  1. Now, you can record a video or upload an existing video from your gallery. Like Tiktok, you can stop and record multiple clips in one video by pressing the record button.
  1. If you want to edit your Reel, just tap the back arrow and press the clip you want to trim (tap scissors) or delete (tap trash).
  1. Once you’re all set, you can accessorize your Reel by adding texts, Instagram Stickers, and doodles.
  1. Once finished, you can edit the cover photo with a thumbnail from a video or a cover from your gallery.
  1. Now, share your Reel to your Explore Feed, Stories, Reels tab, and more!

Tip: If your Reel contains dialogue or a voiceover, include captions or subtitles because it is helpful for those who have sound problems on their phones, have a hard time reading, and are deaf people.

Three common types of Instagram Reels for your business

Don’t know what kind of video to try out for the first time? Start with any from these three main types of Reels:

  1. Informative Reels

Reels are quick videos, so you want to make sure one video is packed and full of information your audience would surely love and appreciate. For instance, you can create How To, DIY, or share an interesting fact about you or your niche. Remember not to overdo the texts. Keep it simple, bite-sized, and on point.

  1. Inspirational Reels

People need some pick-me-up sometimes. And what better way to create genuine connections with your target market than inspiring and encouraging them. Uploading Inspirational Reels are a great way to showcase your brand values. Inspirational Reels can be as simple as creating a video about a quote, poem, or meditation prompt.

  1. Trendy Reels

Make sure you keep up with the trends. Pay attention to what your target audience loves and watches, and make more of it. Who knows, it can be your ticket to your first thousand views! Remember: make sure you stay on-brand when adopting trends.

Instagram Reels Tips

Now that you know how to make Reels and their three main types, it’s time to come up with several topics to cover in your videos. Luckily, we have a few ideas to help you kickstart your Instagram Reels journey:

  1. Share tutorials

An Instagram Reel will allow you to create quick, easy-to-follow tutorial clips that motivate your audience to take action soon. Simply share something that your audience will deem relevant to their lives and make sure what you’re sharing aligns with your niche.

  1. Upload BTS videos

Behind-the-scenes clips are a great way to engage your audience, allowing people to see the reality behind your perfectly curated Instagram Feed. BTS videos are raw, authentic, and personal, making them a great way to connect with your target audience instantly

  1. Repurpose your TikTok content

If your brand has a solid follower base on TikTok, it means that you are already doing the right thing when it comes to creating short videos! Repurpose your TikTok videos to save you more time and stretch the value of your videos. Plus, it’s also a great way to let your audience know they can follow you on TikTok too.

  1. Showcase your products or services

Since Instagram Reels can be accessed on the Explore page, other people who don’t follow you can see your videos. Take advantage of the free exposure by promoting your products or services! Add a caption and relevant hashtags to increase your reach.

  1. Post announcements

Put an entertaining twist on your announcements about your upcoming launch, discounts, events, and webinars through sharing an Instagram Reel about it. This way, more people, even those who don’t follow you, will become members of your customer group.

Take your Instagram marketing efforts to the next level with Instagram Reels. Let this article guide you in creating engaging, entertaining, and informative videos that your follower base and prospective customers will love. If you need professional guidance with converting clients on Instagram, Brightminds PH offers several digital marketing services to help attract a large influx of followers and clients.


How to Convert Clients Through Instagram?

Props to its powerful, striking visuals, Instagram has grown in the past years as one of the top favorite social networks of all time. Now that it has more than 1 billion monthly users (even surpassing Twitter), the social media platform is not for personal use anymore. Nowadays, many businesses are finding possibilities to interact with the Instagram community, build relationships with them, and earn their trust.

Twenty-five million of the 1 billion Instagram users are business profiles across the globe. And just in case you didn’t know about it yet, Instagram users love interacting with businesses. In fact, their statistics show that at least 200 million Instagram users click on at least one business profile each day and that 60% of users say that they use the platform to search for new product launches.

Instagram as a powerful marketing tool

The mentioned data only shows that Instagram is a proven effective marketing tool if used to your advantage. Nowadays, many entrepreneurs spend way too much time creating content, writing witty captions, perfecting their IG feed aesthetics, following prospective partners or clients, and increasing their legion of followers but don’t drive profits as a result of their massive efforts. So don’t be fooled into believing that just because a business has a legion of followers equates to having huge profits.

You may love curating content and building your followers, but if you can’t get them to take action and buy your products or services, then probably you’re missing out on a few key strategies to help you attract paying clients on Instagram.

So, what would you rather be, a business page with a visually striking IG feed, tons of followers, but little to no profits? Or a relevant brand that produces results?

In this article, we will discuss a few strategies that can help you diversify your client generation sources and convert fanatics into paying clients. 

Follow people in your target market

Before you start with this, you must first determine the target audience you want to tap. To find your target market on Instagram, monitor interest hashtags or popular events related to your business. Next, observe users who are engaging with these hashtags, check out their profiles, then follow them. Beware of spam accounts, though—they proliferate in many pages, and you would not want to interact with empty accounts. 

Another tip is to check your competitors’ followers and follow those actively engaging in their posts.

You can also follow accounts related to your business or prospective partners you wish to work with in the future. The more you follow relevant accounts, the better user suggestions Instagram will give you.

Optimize your profile

Remember that your page is all about your business and your audience, not your gym selfies and snapshots of your beach trips. Therefore, everything in your profile must be relevant to increase customer appeal.

Instagram only gives a single opportunity to have a clickable link in posts, and it is in your bio right under your name. So, make sure to provide a link to your online shop or a landing page in this section.

Another thing you should keep in mind is to have a consistent profile photo and name. Be and stay recognizable on the platform—make sure that your name is consistent with your business’s name in other social media channels or platforms.

Your profile photo is a crucial element to staying recognizable. Your photo will accompany all your interactions on the platform, so make sure it’s professional and reflective of your brand.

Last but not least is to have a catchy, informative bio. You only have 3 seconds to catch someone’s attention online. Keep it interesting, light, and concise. You only have one shot at convincing them that you’re follow-worthy! 

Produce good and relevant content

This is probably the most obvious tip of all and the most essential one to reiterate. We all know that picture speaks a thousand words, so make sure to maximize its full potential. 

People take time to look, read, and consume your posts and captions, so make your content worth their time. Part of this is because it helps you grow your audience, and the other reason is that it can be a tool for acquiring clients and customers. If people feel you are helping them with free content, they will be interested in seeing what you can offer to them. 

If you ever feel lost about starting with structuring your social media content, keep in mind the 80:20 rule. It stands for 80% value and 20% sales. The way you approach the latter should be conversational and subtle. You can do so by adding a call to action—by asking them to take action may be in the form of signing up for a newsletter, downloading your free resource, visiting your website, or attending your online event.

Avoid hard selling

Online buyers report powerful influence from social media when purchasing products and services. While the number one purchase influencer is their friends’ social media shares and posts, a substantial 38% of online buyers report that a brand’s social media influences them. This means that you should avoid hard selling at all costs. Posts images that allow your audience to come up with their own decisions without feeling pressured by your brand. 

Instagram is a friendly platform, which allows you to create authentic relationships with your customers. Therefore, always show, not tell. Instead of saying how great your products or services are, show them. Don’t break it with pushy and salesy content that brings no value to them.

Post shareable and engaging content

Good and shareable contents usually go hand in hand, but they are not the same thing. For instance, if you post a photo of your product, your service, or your beach selfie paired with a good caption, that can be considered good content.

However, that is not something that your followers will share on their stories, since your caption will not be reflected on their posts. 

Alternatively, you can post an infographic, quotes on typography, or screenshots of relevant tweets that provide value to the image. These types of content can be easily shared on an IG story, since the image already tells everything that the people sharing it want their followers to see.

If you already have a substantial number of followers, you will reap better rewards from this tip. Having a solid follower base increases the chances of getting your posts shared by your target market. Occasionally, you can even get users with larger audiences sharing your content, especially if it’s highly relevant, resulting in a large influx of followers and prospective clients.

Create offers

A bit of temptation works wonders in the digital landscape! Since you have to persuade passive followers to turn into paying clients (without directly asking them), you should create engaging posts. One foolproof way to keep them engaged is through publishing offers.

Running contests, announcing discounts, giving away freebies, and creating interesting conversations wherein your followers can participate is a great way to generate buzz and increase conversion rate. It will not only be just the offers that will lead to paying clients—it’s their fun experience with your followers that will make them come back to your page again.

Engage with your followers through comments or DMs

Replying to your followers in the comments section or via IG stories may not do much in terms of growing your follower count, but it allows you to build and strengthen relationships.

When a random follower sends you a DM, come up with a well-thought-out reply. Try to help people without expecting anything in return. Being accommodating gives you the impression that you are warm, welcoming, and trustworthy. Not only does it build relationships, but it also has the potential to help foster trust and generate clients.

Engage with other people’s posts

Engage with the content of people within your niche to be more visible. This is a wise way to become more visible to the content creator and his followers. However, be careful when leaving unnecessary comments in their content. Your response has to be in line with their post. For example, it could be a question about their expertise or a compliment on their recent selfie.

More importantly, engaging with other people’s content will help build your relationships with them. Here’s a caveat: Try as much not to overdo this tip, as you may appear inauthentic online.

Post consistently and strategically

The more you post, the more likely your followers will engage. Try to commit to a consistent schedule to keep your IG feed updated, fresh, and up-to-date.

Ensure to post strategically—make sure to publish your posts when your followers are more active and engaging, not during their idle times. 

According to Hootsuite, the best time to post on Instagram is at 11 am on Wednesdays. Additionally, you can also find your brand’s own unique best times to post through your Instagram analytics.

Collaborate with other businesses

Aside from building relationships with followers and influencers, collaborating with other users is a great way to land clients. Ideally, you would want to find an influencer that is mainly followed by your target market. And then, the both of you can create a joint Instagram live and discuss topics about your niche. 

Another way to collaborate on Instagram could be as simple as curating content for an Instagram account with an extensive follower base. After posting your content, they credit you for sharing your insight on their page. This tip will require more effort, but best believe the outcomes will all be worth it.

Utilize hashtags

Hashtags are there for various reasons often ignored by many. They can help boost the reach of your posts, reach a specific target audience, attract followers in your niche, elevate engagement, and develop a more recognizable brand.

With around 95 million photos uploaded on Instagram daily, it can be difficult for Instagram to show the ideal content to the right people. This is where hashtags come in—they help posts get discovered by people who want or are interested in seeing them.

You are allowed to include 30 hashtags, but the rule of thumb is to split your hashtags into three groups: niche hashtags, medium-volume hashtags, and high-volume hashtags. Don’t add random hashtags that are not relevant to your content. Not only will people feel fooled by your content, but it can also damage their trust in your brand.

Turn on your locations

Posting on Instagram allows you to add a location. Adding a location to your post is essential because people can search a specific location on Instagram, similar to searching hashtags.

Follow the Golden Rule of 3

Also known as the 3-3-3 method of engagement, it helps you build a legion of loyal followers who actively engage on Instagram. This strategy includes four crucial functions that can bring significant rewards:

  • Following relevant target market
  • Starting conversations on users’ photos
  • Interacting with their posts
  • Sharing relevant content 

Implementing this foolproof strategy can help you in many ways, but it takes a lot of time and effort to learn its ropes, especially if you’re not experienced in the social media world. If you wish to elevate your IG business page to the next level, hiring professional social media strategists at BrightMinds PH will help you convert passive followers to loyal ones and, ultimately, paying clients.


These are just some of the many tips that can help you land clients on Instagram. Of course, the process of trial and error is good to implement, too, especially if you want to find which strategies work best for you. But if you want to save time and effort, Brightminds PH will help you take the guesswork out of landing paying clients on Instagram.


The Smart Guide To Social Media Ad Promotions

Social media platforms have been proven to be an effective way to connect with current and potential customers. However, growing your social media pages isn’t a walk in the park. You have to find the balance between your organic and paid media. 

What is paid media?

Paid media is when brands pay Facebook, Instagram, Youtube, and Twitter to have their content shared with a specific set of audiences. Compared to organic social media, paid social ads directly targets a demographic who are likely to be interested in boosting organic content or a particular ad set. It is an effective strategy to expand your brand reach, increase your clicks, and generate more traffic. 

All the major social networking platforms offer paid media options where you can “boost” your social media ads. But it doesn’t mean you should promote your content on all channels. Before you decide which platform you should place your social media ads in, keep in mind your ad’s objective and the target audience. So if you’re targeting millennials and Gen Z, your best bet would be Instagram. 

To kickstart your ad promotion journey, here’s a guide on the different types of social media ads that you can adapt. 

Facebook Ads

Facebook is one of the world’s largest social networks. Since it is popular across various demographics, brands have recognized that it is an important tool in getting their message across through their social media ads. Since Facebook has a detailed targeting option, you can go as broad or as niche as you want to. 

These are the various ad formats can you leverage for your brand:

Image Ads

According to Facebook, a series of photo-only ads is the highest performing social media ad format. Image ads are a great way to drive traffic to your page. If you want to encourage your audience to engage with your ad, you can also include a call-to-action button which could be Sign Up Here, Shop Now, or Download. 

Photo ads are easily done in Facebook Business Manager, or you can boost an already existing post from your page. If you’re planning to try out an image ad, these are the ad specifications that you need to remember. 

Facebook Image Ad Guide:
  • File type: jpg or png
  • Image ratio: 1.91:1 to 4:5
  • Recommended resolution: Upload the highest resolution image available.
  • Primary Text: 125 characters

Photo ad with link guide:

  • Image ratio: 1.91:1 to 1:1
  • Recommended resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Description: 30 character
Video Ads

Another highly popular paid media ad format that is quickly gaining traction would be Facebook video ads. Studies show that Facebook users watch close to 3 billion hours of videos daily, including 16 minutes of video ads every month. They can range from short looping video clips which autoplay in a users’ feed, to a 240-minute promoted video on desktop. 

Facebook even now allows video ads to play within other videos, similar to those you can see on Youtube. There is a wide range of options available, so although it might be tempting to try out all these formats, you need first to understand who your target market is.

\If your target audience is Gen X, will they appreciate a 360-video ad? It would be best if you established a deep understanding of their online behavior. Because at the end of the day, if the content doesn’t resonate with them, you’ll be wasting time and money.

According to Facebook, users are more inclined to finish a video ad that has a shorter duration. But if you are going for a thematic campaign that needs to land a compelling message, you can opt for a longer extended video ad.

Facebook Video Ad Guide:
  • Video Ratio: 9:16 to 16:9
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Primary Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

Video ad with link:

  • Headline: 25 characters
  • Description: 30 characters
Stories Ads

Stories is a social media ad format where people can share content in a fast and creative way. Brands are taking note of this and starting to include this in their strategies. This full-screen format has triggered the rise of vertical videos where photos are displayed for a maximum of 6 seconds and videos up t0 15 seconds. 

However, keep in mind that when creating a Facebook Stories ad, you can only include them as a possible placement when you select Automatic Placements. This option can be chosen when you make your ad for the newsfeed or on Instagram stories campaigns. Since stories only last for 24 hours, it is a great opportunity for you to create moment marketing content. 

Facebook stories ad guide:
  • Single Video Ad
    • Video Duration
      • Maximum Video Duration : 2 minute(s)
      • Maximum Video Duration For Playable Ads: 16 second(s)
    • Video Dimension
      • Minimum Width: 500 pixels
    • Video Aspect Ratio
      • Minimum Aspect Ratio: 90×160
      • Maximum Aspect Ratio: 191×100
      • Aspect Ratio Tolerance: 0.01
Carousel Ads

If you’ve come across a sponsored post on Facebook that looks like an album you can scroll through, that’s what a carousel ad. A Facebook carousel ad allows you to include up to 10 images of videos, where you can include a unique link for each frame. 

This type of social media ad works well when you want to showcase a series of products or explain a process. For example, if you are launching a product line with different colors, you can use a carousel ad to promote them. 

Also, keep in mind that carousels are meant to tell a story, so combine your ads with compelling content that will surely make your audience swipe right. 

Messenger Ads

Did you know that there are over 1.3 billion people who use Facebook messenger monthly? Which is why Facebook wanted to help businesses leverage this avenue. Messenger ads are Facebook ads that are placed between conversations. This type of social media ad allows you to talk directly to your customer, or it can even link out to your website or other social media pages. 

Messenger ads also give you the advantage to restart conversations with customers by leverage on the custom audience function. 

Messenger ad guide:
  • File type: jpg or png
  • Image ratio: 16:9 to 1:1 
  • Recommended resolution: Upload the highest resolution image available that meets ratio requirements.
  • Primary Text: 125 characters

Facebook always has some new features brewing yearly, so in the meantime, you can use these paid media ad types for your next campaign. Make sure that no matter which one you choose to go with, that your content is creative and valuable at the same time. 

Instagram Ads

Instagram has a user audience of more than 928 million people which is why various businesses are using this platform to market their products. Being that Facebook owns Instagram, it has access to the parent company’s targeting features and tools. 

Like Facebook, it has different types of social media ad formats that you can adapt for your business. Although in terms of demographics, Instagram is most popular with millennials and Gen Z. But still, there are plenty of Gen Xers who also use the platform.

This is why Instagram allows you to target your ideal viewer with customer targeting options such as creating lookalike audiences, defining your audience’s online behavior, interest, and demographics. Since it is under Facebook, there are some similar ad formats that you will find in this platform.

Photo and Video Ads

Since Instagram is at the forefront of native advertising, your ads will blend in with your audiences’ feed. It will look like a regular Instagram post but with a Sponsored label on the top right. Instagram also allows you to add a call-to-action, but this depends on the campaign objective you’ve chosen. 

Instagram houses social media ads that are aesthetically pleasing to the eyes. So to ensure that your branding is easily recognized by your target audience make sure that your photo and video ads are consistent in style

Single Image Instagram Ad Guide:
  • Use: .jpg or .png
  • Maximum file size: 30MB
  • Landscape image size: 1200 x 628 pixels
  • Square image size: 1080 x 1080 pixels
  • Vertical Image: 600 x 750 pixels
  • Text limit: 2200 characters (125 is recommended)
Instagram Video Ad Guide:
  • Use: Video media formats (e.g.: .mp4, h.264, .gif)
  • Landscape video: 600 x 315 pixels (min. Resolution)
  • Square video: 600 x 600 pixels (min. Resolution)
  • Vertical video: 600 x 750 (min. Resolution)
  • file upload size: 4GB
  • Video Captions: optional
  • Video Ratio: 4:5, max. 16:9
  • Video Duration: 60 seconds
  • Image Ratio: 4:5 minimum, 16:9 maximum
  • Text limit: 125 characters (recommended)
  • Hashtag Number: 30 maximum
Carousel Ads

Another social media ad you can utilize on Instagram is carousel ads, which have the same format of allowing you to upload various photos. You’ve probably noticed this on your personal account when you click on the multiple photos option. As mentioned previously, since carousel ad formats are commonly used to tell a story, the images you use should share a common theme and vibe. 

Instagram carousel Ads Guide:
  • File type: jpg or png
  • Maximum file size: 30MB
  • Minimum Image Width: 600 pixels
  • Image Ratio: 4:5 minimum, max. 16:9
  • Text limit: 2,200 maximum (*although Instagram recommends staying below 90 for optimal delivery)
  • Video Duration: 60 seconds maximum
  • Hashtag Number: 30 maximum (*you can add additional in the comments)
Instagram Stories Ads

Instagram stories ad, is another social media ad format you can leverage where you can use photos or videos up to 120 seconds. Instagram stories ads are one of the most effective ones in the platform, being that when people scroll through their stories, you can easily insert an ad in between their network’s content. 

As we all know, Instagram is a place to cultivate your creativity; this is why they placed various functions such as adding polls, stickers, questions. 


IGTV was introduced on the platform in 2018, and they’ve seen how users are highly engaged with this format, which is why as of June 2020, they have included ads within these user-generated videos. IGTV video ads will only appear once when a user clicked the IGTV from their feed. 

These ads are vertical in format, which makes it optimized for mobile, and can run up to around 15 seconds long. 

IGTV Ads guide:

  • Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.
  • Minimum size: 500 by 889 pixels
  • Aspect ratios: 16:9 to 4:5 and 9:16
  • Recommended specs: .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30M
Twitter Ads

Twitter has an ever-changing algorithm, which makes it difficult for brands to achieve any organic reach. Given that it is a pay-to-play platform, they’ve also introduced Twitter ads for businesses that want to promote their products. 

There are several formats of social media ad formats on Twitter that you can choose, some of which are discussed below.

Promoted Tweets

Promoted Tweets are the same as regular Tweets; the difference would be who’s been shown to. Promoted tweets are displayed specifically to an audience that does not follow the brand yet. They are also labeled as “Promoted” on the lower left-hand corner of the tweet. 

Promoted Accounts

Twitter also has this social media ad format where you can promote your business’ entire Twitter account. Like promoted tweets, this specific ad set will be shown to users who don’t follow you. Promoted account ads are usually displayed in a target audience’s timeline, as well as in the Who To Follow Suggestions. 

Now that we’ve tackled the different types of social media ads you can implement in your social media strategy, all you have to do is start boosting your content. Most of these channels have created a straightforward interface for ad management such that even as a newbie, you’d be able to do. But if you want to make sure that it would be best to hire people equipped to do it for you. 

If you’re ready to promote your brand further and increase your reach, feel free to email us at, and we’ll create an effective social media ad strategy for you. 


How To Grow Your Small Business Through Social Media

With the rise of the digital era, social media has become a new addition to the many channels that brands use to grow their businesses. Going digital is no longer an option but a default strategy that brands use for their businesses. People often forget that social media is a valuable asset for companies whether they’re a blue-chip, startup, or mom and pop. Social media for small businesses has proven to have a positive impact on their bottom line. 

Since small businesses are more focused on community and individual customers, social media platforms connect you directly to your customers. Here’s a deep dive into how you can grow your small business through social media.

The Value of Social Media For Your Small Business

There are multiple benefits to investing in social media for small businesses. Did you know a follower from your community is more likely to convert than some random person who sees your social media ad? 

  1. Builds a community of customers

One of the main reasons why social media skyrocketed would be its unique benefit of creating a direct conversation between brands and their customers. Compared to the traditional way of above the line advertising, social media has paved the way for genuine relationship building with customers. 

More than 40% of digital consumers use social media platforms to research new products, sales, and brands? Social media is now an added touchpoint in a person’s customer journey. If you want your small business to be included in the pool of their considerations, you need to start investing in your pages. Social media allows you to nurture your relationship with your customers by interacting with them regularly. 

  1. Reinforces Your Brand Credibility

One of the first steps that people take when they learn about a particular product nowadays would be to search for the brand’s social media accounts. If you don’t have a social media account, people will misconceive your brand as illegitimate and not credible. 

Brands that are more visible online result in brand trust between them and their customers. If you are a small business with larger brands as competition, you need to remember that people already have product favorites. Suppose you want to go head to head with these household names, you need to convince your target market that you are also a credible brand. Investing in social media for small businesses is a surefire way to cement your brand’s credibility.

  1. Flexible Marketing Costs

Compared to traditional advertising such as TV ads, display ads, and billboard ads, social media has democratized the playing field but allowing small businesses to outdo them even with a small working budget. 

Creative a business page for your brand does not cost a cent. All you need is a business name, address, and contact details. So what costs are incurred when building your social media accounts? 

These costs are mostly related to your content, paid ads, and search optimizations. Many small businesses built their social media presence from scratch by researching their competition and creating their content through tools such as Canva and Crello. If you are someone who has a little bit more leeway in terms of budget, various boutique agencies have a proven track record of helping small businesses thrive in the social media landscape

Set Your Social Media Objectives

So now that we’ve established the importance of social media for small businesses, let us deep dive into how you can start growing your brand through these various platforms. As a small business, your broader objective should be to engage local followers and establish your community’s brand presence. 

Below are some social media objectives that you adapt when building your social media pages.

  1. Increase brand awareness

Raising your brand awareness is one of the most important objectives that brands set when joining the social media bandwagon. Social media for small businesses can be tricky, especially if they’re doing it all on their own. Although the number of followers is an indicator of brand awareness, it does not necessarily mean that you have the right captured audience already in your community. Other key performance indicators of brand awareness are impressions and reach. 

Brand awareness denotes that you want to make a lasting impression for your target audience. Are your customers creating a conversation around your product and brand? Are they regularly and consistently engaging with your social media content? Setting brand awareness as an objective should be long term so that you can further understand what strategies resonate with your audience. 

  2. Drive Traffic To Your Website

Another social media objective that you can take note of would be to drive traffic to your website. If you are looking to increase your sales and conversions through social media for small businesses, you need to set this one of your goals. 

Did you know that 3 in 5 marketers leverage social media to not only distribute their content but also to drive traffic to their website? Whether your goal would be to increase sign-ups for your mailing list or sales, you must keep track of whether your social media page drives your followers to your website. If you are considering this as one of your social media objectives, keep these questions in mind:

  • How many visitors are coming from your social media channels?
  • What is the quality of traffic from social media?
  • How long do they stay on your website?
  • Which social media posts lead them to click on your website?

3. Generate Leads

Last but not least, as a small business, you want to, of course, generate leads for your sales. Generating leads and sales denotes that you want to see a positive correlation from your social media investment to your sales. Social media for small businesses has been an effective way to generate leads, primarily through Facebook lead ads and landing pages. Still, you need to make sure that you have included calls-to-action on your content. Here are some metrics to consider when tracking the effectivity of you lead ads:

  • How many leads have you collected through your social media platforms? 
  • How many people visited your website to download gated content?
  • How many of these leads converted into a sale?
  • How many of your followers participated in your contests and giveaways and shared their information?

Keep these indicators in mind when setting objectives for small businesses. 

Understanding Social Media Metrics

Now that you’ve taken the plunge and decided to invest in social media, you need to make sure you track certain metrics to see whether you are getting your return on investment. You must be thinking, is this really needed, if my follower is growing, isn’t that enough? No.

Social media metrics are critical because they help you understand if your social media strategies, whether done by you or your agency, are significant and contributing a positive impact on your overall business. 

Keeping track of these KPIs through consistent auditing and reporting can give you the leverage to pivot quickly from an ineffective strategy to one that works well. Since social media for small businesses denotes having lesser decision-making layers, these metrics will help you pivot to the right path immediately. 

Finally, these metrics are there to make you aware of your brand’s general health, how do people perceive it, are you reaching your target market, are they the right target market, and the like. Follower count, impressions, engagement percentages these are some of the key performance indicators that you need to familiarize yourself with. 

We will take you through these two basic metrics to help you stay on top of your KPIs, goal setting, and campaign tracking. 

  1. Engagement

Now, engagement is something you must already be familiar with since this is a metric you also see in personal accounts. They come in many forms, such as likes, comments, shares, and clicks. It boils down to measuring how much your audience is interacting with our account and how often. The different platforms have their own way of calling it, on Facebook its called shares, on the other hand on Twitter it is called retweets. Now, why do you need to track engagement? 

Higher engagement denotes audience health, which means that your followers are actually interested in your brand. Many brands may have thousands, even millions of followers, but if they don’t interact with your content, it means either your posts do not resonate with your audience or your followers aren’t your target market.

Now let’s get into the different forms of engagement and why it’s an important part of social media for small businesses.

  • Likes, comments, retweets: These metrics can stand on their own, given that social media platforms provided a summation of how many comments, likes, and retweets you get. Effectively launching social media for small businesses is a critical factor to getting a high number of likes and comments. Which you want so you can have the social proof you need to show a positive disposition towards your brand. 
  • Post engagement rate: This can be computed through the number of engagements divided by impressions made or reach (following). A high post engagement rate means that people who see your content find it interesting enough that they would want to interact with it. 
  • The account mentions: But first, what are mentions? So if you noticed, across all platforms, people can “mention” you through tagging you this way @mention. Having account mentions is an indicator of good brand awareness on social media for small businesses. 

You must be wondering, do I really need to track all of this? Can I just track my likes and comments? Tracking only one metric will not give you the full story on whether your social media page is actually effective or not. By combining these various metrics, you are given the full picture which provides you with more context on how you can calibrate your social media for small business strategies. A more concrete example would be, you noticed that your post is getting a lot of comments but little to no likes. Your first impression could be that they are interacting in the comments section, but when you take a look your customers could already be creating a forum revolving around a complaint on your product. 

2. Awareness

Other key performance indicators you need to track so you can leverage social media for small business are impressions and reach. These metrics are especially important if your social media platform’s goal would be to increase brand awareness and perception. But what is the difference between impressions and reach?

Post reach denotes the number of people who have seen your post since it has been uploaded. This metric is readily available in the insights or analytics section of your social media platform. Why does post reach matter? 

This metric is actionable, which means that you can adjust certain factors to achieve your reach because it is mostly reliant on timing. When you check your insights, you get to see when your audience is online. There may be suggested times to post, but at the end of the day, you can adjust your posting schedule based on the day and time your post reach is highest. 

Another important metric you need to take note of on social media for small businesses would be impressions. This is the number of times a post shows up in a person’s timeline or feed. This specific metric is usually for posts that are boosted.

This social media for small business guide is just the tip of the iceberg, but knowing its value, setting your objectives and understanding the metrics are the building blocks for your online success. 

The social media landscapes move quickly, new goals, content trends and ways to measure success are regularly emerging. From brand awareness, setting up your page, and engaging in your community Brightminds can help you achieve goals with our data-driven and creative strategies. You may also check small business solutions philippines for tons of ideas and solutions to help your business grow on social media and other platforms. If you are interested in diving into social media for small businesses to reach out to us at, we’ll create an effective strategy for you that will help grow your small business.