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What is Clubhouse and How Can You Use It to Grow Your Business?

It has been raved over by high-profile celebrities and beta-testing users alike. This app was even called the new social media star. And the world’s greatest investors think this social media phenomenon is worth a billion dollars.

Introducing Clubhouse: an audio-only social networking application usually likened to podcasts where the audience can share their opinions. It’s a social media platform paving its way to becoming the next generation’s “it” thing.

Clubhouse has taken the limelight among celebrities, venture capitalists, and even start-up entrepreneurs. The social media spotlight is so striking that even China has blocked it. Now that the app is at its prime stage, you should not miss out on it as a business owner. Clubhouse may be the next social media phenomenon that will help boost your brand, and even sales. Here’s why.

What is Clubhouse?

Developed by Rohan Seth and Pail Davison of Alpha Exploration Co., Clubhouse was introduced to iOS in March 2020. It is a live audio application that lets users create clubs and rooms within the virtual space.

Conversation is the cornerstone of Clubhouse, which usually happens in two ways. Each room is an audio-only discussion among users who are inside. These discussions can be scheduled or may happen unannounced and can engage a few people. For instance, it can be an interview format where other uses can simply listen in, whereas other discussions can engage many users. On the other hand, a user can have a 1-on-1 room with a contact, given that both users follow each other on the platform.

How does Clubhouse work?

The premise around this social media app is no rocket science, but it’s extraordinarily captivating—so much so that the platform’s audience has skyrocketed from 600,000 users in December 2021 to more than 2 million a month later.

Like any social media application, Clubhouse lets you set up your profile, follow like-minded people, and enter “Clubs,” or theme-specific groups. After setting up your profile and following Clubs and people, you will start to see where these groups and people are participating and/or hosting in rooms. These “rooms” can be likened to different TED Talk topics, which are all open so you can hop in and listen to a variety of conversations. You may enter a room as an audience, but if you want to contribute to the discussion, one of the speakers can choose to invite you to speak.

All these conversations happen in real-time. You can choose to go room-hopping, stay in one that you find really interesting, or create a room of your own wherein you can share your knowledge with others.

As a voice-only application, you won’t have to worry about dressing appropriately, organizing your background, and making eye contact with strangers. And unlike conventional social media applications that heavily rely on graphics, videos, and texts, you can listen or join discussions while cleaning, driving, or doing your household chores.

As Clubhouse continues to gain popularity from the general public, so it does among high-profile celebrities and entrepreneurs, including Mark Zuckerberg, Elon Musk, Kevin Hart, Jared Leto, Drake, and Oprah. 

All of these features are truly amazing, but here’s the catch: Not all people can hop into the digital landscape. It is an invitation-only social media app only made for iOS users. However, the developers assured the general public that they are already working to make the app exclusive to the whole world.

How to get an invite to Clubhouse?

The easiest way to enter Clubhouse is to reach out to your existing network. Connect with your colleagues on LinkedIn, Facebook, Instagram, or other social media applications and let them know you want to join the platform.

When someone signs up in Clubhouse, they are given two invites, and they can be provided with more throughout their stay in the application. Apparently, there’s no solid information about how people get extra invites.

The pros of using Clubhouse

Joining Clubhouse can benefit your business and yourself. Here are the ways on how you can capitalize on this social media app:

Benefits for your business

Networking opportunities

The first and most obvious advantage of joining Clubhouse is connecting with more like-minded people. You see, people join the app for business growth. And the knowledge they impart is valuable in many ways: it allows you to spot trends, broaden your perspective on things, and benefit from shared wisdom among leaders in your industry. By simply listening and participating in discussions, you’ll meet new people and expand your network.

Be updated with the latest trends in the industry

Since Clubhouse encourages social listening, you can follow and learn influential leaders in your industry, keep an eye on your competitors, and stalk topics related to your niche. Gather insights and put them to your business’s advantage.

Finding or becoming a mentor in your niche

Let’s be real—not everyone is lucky enough to come across a mentor in person. So, if you need a mentor or want to become one, you may find the right people in Clubhouse. It consists of a pool of people who will inspire, intrigue, and challenge you. You will find individuals who are willing to share their expertise and those who are eager to listen to yours.

Mentoring provides benefits for both parties, and Clubhouse is just the perfect platform to create mentoring relationships.

Finding investors

Starting a small business can be exciting, but scaling it can be challenging, especially when you have insufficient funds to support your grand ideas. Finding investors is one of the common ways to take some of the burden off your finances.

Aside from Shark Tank, probably the most practical way to reach potential investors is through Clubhouse. It provides a space for you to drop your pitch and even close a deal.

Benefits for yourself

Establish yourself as a leader

A significant factor in boosting your brand is establishing you and your business as leaders in your niche. The likelihood of gaining greater exposure in Clubhouse is endless. Share your insights with people interested in your expertise to build your reputation as a leader they can look up to.

Reduces screen fatigue

Did you know that 60% of Americans spend five or more hours a day in front of their electronic gadgets, including computers, smartphones, and tablets?

In the age of digitalization, our eyes need breaks too. Unlike Facebook and Instagram, you don’t really need to stare at the screen to participate in Clubhouse, hence reducing screen fatigue or eye strain.

Increased mobility

Since more and more people are working from home, most of the time, we find ourselves glued to our seats in front of our laptops. An audio-based app like Clubhouse gives you the flexibility to listen and participate in discussions, all the while you are doing other responsibilities on your to-do list.

No DMs

Another significant advantage of using Clubhouse is that people can’t send you direct messages. In other words, that’s one less inbox to look at and worry about! Clubhouse users can only invite you to a private room, nothing else. The absence of DM features in the platform encourages people to take conversations onto other platforms like Twitter or Instagram.

No need to create content

One of the best parts? You don’t have to stress over thinking about your content strategy! In other social media platforms, you are expected to post relevant graphic, textual, and video content to stand out in your niche. In Clubhouse, people can’t visit your page and see your information. Instead, everything happens in real-time: you enter a room, listen and or participate in the discussion, and leave once it’s over.

The cons of using Clubhouse

As with anything, using Clubhouse has some disadvantages. Although the setbacks do not necessarily outweigh the advantages, it’s essential to be aware of them.

Conversations end and cannot be saved

As soon as the discussion is over, the conversation disappears forever. It can be an advantage in the sense that it encourages users to spend time on the app and makes the discussions seem more authentic, as it happens in real-time.

At the same time, it can be challenging for others to keep with the stream of information being discussed. Others may have a hard time catching up with the information being provided in the conversation.

Unclear moderation policies

The major setback of this platform is it’s more complicated to moderate than conventional social media platforms, where moderation is often monitored through algorithms and overseeing a list of words and hashtags. With an audio-based application, Clubhouse only relies on users reporting unethical content instead of proactive moderation from the staff.

For instance, New York Times writer Taylor Lorenz had a first-hand experience wherein she joined a Clubhouse conversation about her. She was being accused of playing “the woman card” by reporting about the harassment she got on Twitter. Since Clubhouse doesn’t have a reporting feature, Lorenz wasn’t able to flag the conversation. She took to Twitter to say that the platform “cultivated this community and is allowing these toxic members a safe space to rally their troops against targets.”

As Clubhouse expands, harassment and verbal abuse may balloon into a bigger concern.

Not inclusive

Since it’s an audio app, Clubhouse provides a lack of accommodation for the deaf and people who have hearing disabilities, preventing them from participating in conversations.

Clubhouse tips for beginners

Now that you have a basic understanding of Clubhouse and what happens inside the app, it’s time to use it to your advantage. Here are some Clubhouse tips that can help you scale your business.

Optimize your profile

Like in any other social media app, you have to optimize your profile. Make the most out of your profile to make out the most of the application. Make use of the feature that allows you to link your Clubhouse profile to Instagram or Twitter. That way, people would know more about your business and background. If you have a Facebook group or a lead magnet, you can also add those details to your profile.

Diversify your feed

Search for keywords that interest you and follow people that appear in the results. Another way to expand your feed is by following these steps:

  • Go to your profile.
  • Choose “Settings.”
  • Tap on “Interests.”
  • Choose the categories that resonate with your likings.
Join other people’s room and add value there

Once your profile is all set, start joining rooms. Keep in mind that rooms have two types of people: listeners and speakers.

If you drop by a room discussing matters about your expertise, use it as a researching tool. It’s like luring around a Facebook group, but instead of reading, you’re listening. If the hosts allow to entertain questions or opinions from the audience, then raise your hand and add value to the discussion.

Another way to use Clubhouse for your benefit is to enter rooms where your peers join. There, you will focus on checking the profiles of the people in the room and then add value during discussions. This is particularly the main reason why you need to optimize your profile—people will be checking yours too to give them an idea if you’d be a great fit in their network.

Start your own room

If you really want your Clubhouse profile to benefit your business, start running your own rooms. Managing rooms give you the freedom to set the topics, which should ideally revolve around your expertise and pique the interest of your potential clients. You can also ask others to contribute to the discussion too.

Invite your clients

See which of your clients are active on Clubhouse. Host a room and invite them to participate in a talk about your niche. You can encourage them to bring their network who perhaps are interested in learning about your expertise.

What is the future of Clubhouse?

The founders are planning to make the platform available for Android users and adding in localization features. They plan to improve the app’s community policies and tools to ensure a great user experience and promote better inclusion.

Conclusion

Clubhouse may be a great tool to scale your business with its unique feature on the traditional social media format. Likewise, it also gives you an exclusive opportunity to listen and interact with potential investors, industry leaders, as well as the world’s biggest celebrities.

If you utilize your time, effort, and Clubhouse profile wisely, you’re bound to enjoy its benefits to your business. So, what are you waiting for? Ask your network to invite you to the app, start listening to meaningful conversation, establish great connections, and see your brand thrive and strengthen.

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Back To Basics: What is Email Marketing?

Email marketing is one of the most effective digital marketing strategies used by brands since time immemorial. But what exactly is email marketing? It is a direct method of connecting with your leads by sending them valuable content with the goal of developing a relationship further or nurturing it.

Despite the rise of social media, brands are still opting to go for email marketing. As a matter of fact, 40 percent of B2B marketers believe that email newsletters are one of the most essential parts of their content marketing strategy. If you’re a brand or entrepreneur who wants to leverage an already captured audience, it is important to develop a strong email marketing strategy. By doing so, you will be able to move them down the sales funnel and turn first-time buyers into recurring customers.

You must be wondering, isn’t email marketing dead? Not at all. In fact, it’s merely getting stronger. Did you know that 99 percent of consumers actually check their email every day? This statistic shows that there is a high potential for brands to leverage this direct channel with their customers. 

We’ve cultivated a deep dive into email marketing’s importance and some best practices to convert your leads. 

Benefits of email marketing

There are various reasons why you need to invest in email marketing, but here are the most important ones you need to take note of.

1. Target and personalized content

Unlike social media where your content is directed to the different segments of your target audience, email marketing gives you the opportunity to customize it further. If you’ve noticed that weekly email you get from your favorite store, they’ve added a personal touch by adding your first name. Studies have shown that emails that include the recipients’ first name have a higher open rate than those that do not. 

Email marketing also allows you to craft content based on which part of the customer journey your subscriber is in. For instance, if you’re a fitness influencer, you can create two different email sequences, one for a person who is starting out in their fitness journey and another one who’s already reached their goals. Having a highly personalized email strategy that fits your audience’s needs will deepen your relationship with your customer.

To have a successful email marketing strategy, keep in mind that you need to send the right email to the right person at the right time. 

2. Cost-effective

Compared to its other counterparts, such as print or social media, email marketing campaigns are easier on the pocket. Brands won’t need to spend a dime on boosting, photoshoots, printing, or placement. 

All you need to invest in will be an effective email marketer and a graphic designer if you’re planning to include some infographics. Since time and budget are always a constraint that marketers face, email marketing campaigns are easy to execute and cost-effective. 

3. Increases sales

Studies show that email marketing has a direct impact on their ROI. The content of your email could be the final piece to get your customer to purchase. It could feature items on sale or even encourage customers who abandoned the cart by giving them special discounts. If you think social media has higher conversions, think again; according to McKinsey, the average order value of an email is at least three times higher. 

In addition, email marketing can also be leveraged to automate certain parts of your sales process as well. 

Choosing the best email marketing software

There are multiple options for email marketing software you can choose from today. Given this, it can be quite challenging to pinpoint, which exactly fits your needs. Should you immediately go for the most popular one? Or the most affordable option? In most cases, when choosing an email marketing software, you need to weigh in different factors. 

We’ve narrowed it down to three things you should consider before hitting subscribe.

1. Reading and viewing options

In a world where more than 50 percent of emails are opened through a mobile phone, you need to make sure that your software has a mobile-first structure. Since more people are opening their emails from their phones, they expect your emails to display correctly. If it isn’t optimized for mobile, they’re a high chance that you’ve lost a customer. Make sure that when selecting your email marketing software, it is capable of automatically optimizing your email campaigns for you and has a variety of mobile-friendly templates that you can use.

2. Email builder

Time is of the essence when running email marketing campaigns, so when browsing through the multitude of email marketing software, you need to ask yourself this. Is it intuitive? Is it easy to use? Does it have a drag and drop feature? 

It would be best if you get a powerful email builder that you can use right away. Ideally, a template from this type of email builder allows you to drag and drop CTA buttons, images, dividers, headers, and text with effortlessly. 

3. Response handling

So no matter the size of your business, email response handling is a crucial factor to be considered when choosing an email marketing platform. If you are expecting around 50-100 sign-ups per month, you’ll still be able to manage some manual send-outs. But preferably, if you are expecting mass amounts of emails, your email marketing software should have an autoresponder. Having an autoresponder, which is a time-based email, allows you to send pre-written messages automatically. For example, for every member that signs up on your email list, you wouldn’t want to send them out one by one. 

Email Marketing Softwares

Now that you have a better understanding of factors you need to look at when picking out an email marketing platform, here’s a comparison of the different email marketing services available.

A. Mailchimp

Mailchimp is an industry leader in email marketing. They’re one of the first movers in the email marketing software industry. 

Advantages

The free version of Mailchimp is one of the reasons why beginners opt to use this platform versus the others in the market. It includes up to 1200 emails for 2000 subscribers and also gives you access to their scheduling feature. 

If you’re new to email marketing and would like to simply give it a try first before committing, Mailchimp’s free version is as good as the paid one. What makes this email marketing tool better than your counterparts would be its smart recommendations feature, which gives you valuable buying behavior insights. It also automatically sends out purchase follow-ups and personalized product recommendations. 

And last but not least, it allows you to automate certain emails at crucial parts of the customer’s journey. So this gives you the opportunity to quickly send out welcome emails, order confirmations, and the like. 

Disadvantages

Just like any product, it has its flaws. Compared to other email marketing platforms, the templates you’ll get in Mailchimp are simple and basic. Since aesthetics is another factor that customers consider when deciding whether to open an email or not, you need to make sure that it is attractive from a reader’s point of view. 

This means you need to invest time and money to import your own email forms or spending time changing these existing templates. Another downside to using Mailchimp would be that the learning curve is quite steep. Unlike its competition with drag and drop features, it will take more time to design and launch an email marketing campaign. 

B. Hubspot

Hubspot is all in one marketing automation platform that offers tools for growing traffic, converting leads and tracking customer engagement. HubSpot’s Marketing hub gives brands and entrepreneurs to create a consistent sales funnel that will help engage and convert new and recurring customers. 

Advantages

Hubspot’s free version gives you access to their email marketing tool with a “what you see is what you get” email tool. So if you are in need of a transactional tool that has a user-friendly interface, HubSpot’s email marketing tool can definitely get the job done. 

With Hubspot, you can easily put together an email marketing campaign with content that looks professional and mobile-friendly. Since their email builder has an intuitive structure, you can easily create a template that’s responsive across all devices. With their drag and drop feature, you also won’t need to hire a designer to build your emails. Unlike its other competitors, formatting issues are not something you’ll have to worry about with Hubspot.

To top off, since it is a centralized marketing tool, Hubspot can show you a subscriber’s lifecycle stage. This allows you to send out personalized content tailored to whichever phase they are in. 

Disadvantages

Although Hubspot’s free version will more than suffice for those who are starting in email marketing, the pricepoint shoots up once you decide to go for a membership. If you’ve already gotten accustomed to using Hubspot and want to add 1,000 new contacts to your database, you’ll be charged a premium. 

As with any marketing execution, the ability to split test different elements is key in the optimization process. Unfortunately, HubSpot does not have any A/B testing features both in their basic or PRO package. If you want to run some split tests, you’ll only get this feature once you upgrade to their $2,400/month membership, which is quite steep.

Another disadvantage of Hubspot would be their technical support is paid. HubSpot is a straightforward platform and easy to use, but when facing a technical difficulty you’ll only gain access to their customer service if you start paying. 

C. ConvertKit

ConvertKit brands itself as the email marketing platform for online creators. So if you’re a blogger or online entrepreneur that sells digital products, this software is for you. 

Advantages

As an online entrepreneur, building the email list is one of the cornerstones to make your business succeed. ConvertKit makes it easy by providing attractive and easy to use opt-in forms. One of the biggest frustrations customers have with email services software would be the difficulty in configuring their lead forms. 

And this feature is alongside unlimited landing pages and forms, unlimited traffic, customizable domain, email broadcasts automation up to 1,000 subscribers is available in their free plan. 

They also provide you with an easy to understand reporting structure, which gives you a better understanding of your email marketing performance. 

Disadvantages

Compared to other email marketing platforms that also caters to online creators, the price is unusually higher. They also have limited template design options, currently, they only have three available templates which are also just text-based.

ConverKit only offers simple designs that aren’t heavy on graphics and images, which leaves out leads that are visual learners. If you want to customize your email design, you will need some HTML and CSS knowledge to get the branding you want. Another option would be to hire an expert to do the work for you, both of which will cost you time and money. 

ConvertKit similarly has a limited A/B testing option. This can only be applied to the subject lines, which is not the only factor that should be considered when split testing. Last but not least, they lack the option for test emails for autoresponders. Since all emails you put out need to be checked, not having this option prevents you from doing quality checks on your emails. 

Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. Before taking committing into any subscription keep in mind the important features you need your email marketing software. If you aren’t sure which one fits your business best, Brightminds PH will help you make sure that you are matched with one that fits your budget and business goals. 

Now that you know the importance and benefits of email marketing and how it can positively impact your sales and leads, it’s time for you to start investing in your strategy. If you don’t know where to start, check out our website and book a consultation call with us.

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The Smart Guide To Social Media Ad Promotions

Social media platforms have been proven to be an effective way to connect with current and potential customers. However, growing your social media pages isn’t a walk in the park. You have to find the balance between your organic and paid media. 

What is paid media?

Paid media is when brands pay Facebook, Instagram, Youtube, and Twitter to have their content shared with a specific set of audiences. Compared to organic social media, paid social ads directly targets a demographic who are likely to be interested in boosting organic content or a particular ad set. It is an effective strategy to expand your brand reach, increase your clicks, and generate more traffic. 

All the major social networking platforms offer paid media options where you can “boost” your social media ads. But it doesn’t mean you should promote your content on all channels. Before you decide which platform you should place your social media ads in, keep in mind your ad’s objective and the target audience. So if you’re targeting millennials and Gen Z, your best bet would be Instagram. 

To kickstart your ad promotion journey, here’s a guide on the different types of social media ads that you can adapt. 

Facebook Ads

Facebook is one of the world’s largest social networks. Since it is popular across various demographics, brands have recognized that it is an important tool in getting their message across through their social media ads. Since Facebook has a detailed targeting option, you can go as broad or as niche as you want to. 

These are the various ad formats can you leverage for your brand:

Image Ads

According to Facebook, a series of photo-only ads is the highest performing social media ad format. Image ads are a great way to drive traffic to your page. If you want to encourage your audience to engage with your ad, you can also include a call-to-action button which could be Sign Up Here, Shop Now, or Download. 

Photo ads are easily done in Facebook Business Manager, or you can boost an already existing post from your page. If you’re planning to try out an image ad, these are the ad specifications that you need to remember. 

Facebook Image Ad Guide:
  • File type: jpg or png
  • Image ratio: 1.91:1 to 4:5
  • Recommended resolution: Upload the highest resolution image available.
  • Primary Text: 125 characters

Photo ad with link guide:

  • Image ratio: 1.91:1 to 1:1
  • Recommended resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Description: 30 character
Video Ads

Another highly popular paid media ad format that is quickly gaining traction would be Facebook video ads. Studies show that Facebook users watch close to 3 billion hours of videos daily, including 16 minutes of video ads every month. They can range from short looping video clips which autoplay in a users’ feed, to a 240-minute promoted video on desktop. 

Facebook even now allows video ads to play within other videos, similar to those you can see on Youtube. There is a wide range of options available, so although it might be tempting to try out all these formats, you need first to understand who your target market is.

\If your target audience is Gen X, will they appreciate a 360-video ad? It would be best if you established a deep understanding of their online behavior. Because at the end of the day, if the content doesn’t resonate with them, you’ll be wasting time and money.

According to Facebook, users are more inclined to finish a video ad that has a shorter duration. But if you are going for a thematic campaign that needs to land a compelling message, you can opt for a longer extended video ad.

Facebook Video Ad Guide:
  • Video Ratio: 9:16 to 16:9
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Primary Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

Video ad with link:

  • Headline: 25 characters
  • Description: 30 characters
Stories Ads

Stories is a social media ad format where people can share content in a fast and creative way. Brands are taking note of this and starting to include this in their strategies. This full-screen format has triggered the rise of vertical videos where photos are displayed for a maximum of 6 seconds and videos up t0 15 seconds. 

However, keep in mind that when creating a Facebook Stories ad, you can only include them as a possible placement when you select Automatic Placements. This option can be chosen when you make your ad for the newsfeed or on Instagram stories campaigns. Since stories only last for 24 hours, it is a great opportunity for you to create moment marketing content. 

Facebook stories ad guide:
  • Single Video Ad
    • Video Duration
      • Maximum Video Duration : 2 minute(s)
      • Maximum Video Duration For Playable Ads: 16 second(s)
    • Video Dimension
      • Minimum Width: 500 pixels
    • Video Aspect Ratio
      • Minimum Aspect Ratio: 90×160
      • Maximum Aspect Ratio: 191×100
      • Aspect Ratio Tolerance: 0.01
Carousel Ads

If you’ve come across a sponsored post on Facebook that looks like an album you can scroll through, that’s what a carousel ad. A Facebook carousel ad allows you to include up to 10 images of videos, where you can include a unique link for each frame. 

This type of social media ad works well when you want to showcase a series of products or explain a process. For example, if you are launching a product line with different colors, you can use a carousel ad to promote them. 

Also, keep in mind that carousels are meant to tell a story, so combine your ads with compelling content that will surely make your audience swipe right. 

Messenger Ads

Did you know that there are over 1.3 billion people who use Facebook messenger monthly? Which is why Facebook wanted to help businesses leverage this avenue. Messenger ads are Facebook ads that are placed between conversations. This type of social media ad allows you to talk directly to your customer, or it can even link out to your website or other social media pages. 

Messenger ads also give you the advantage to restart conversations with customers by leverage on the custom audience function. 

Messenger ad guide:
  • File type: jpg or png
  • Image ratio: 16:9 to 1:1 
  • Recommended resolution: Upload the highest resolution image available that meets ratio requirements.
  • Primary Text: 125 characters

Facebook always has some new features brewing yearly, so in the meantime, you can use these paid media ad types for your next campaign. Make sure that no matter which one you choose to go with, that your content is creative and valuable at the same time. 

Instagram Ads

Instagram has a user audience of more than 928 million people which is why various businesses are using this platform to market their products. Being that Facebook owns Instagram, it has access to the parent company’s targeting features and tools. 

Like Facebook, it has different types of social media ad formats that you can adapt for your business. Although in terms of demographics, Instagram is most popular with millennials and Gen Z. But still, there are plenty of Gen Xers who also use the platform.

This is why Instagram allows you to target your ideal viewer with customer targeting options such as creating lookalike audiences, defining your audience’s online behavior, interest, and demographics. Since it is under Facebook, there are some similar ad formats that you will find in this platform.

Photo and Video Ads

Since Instagram is at the forefront of native advertising, your ads will blend in with your audiences’ feed. It will look like a regular Instagram post but with a Sponsored label on the top right. Instagram also allows you to add a call-to-action, but this depends on the campaign objective you’ve chosen. 

Instagram houses social media ads that are aesthetically pleasing to the eyes. So to ensure that your branding is easily recognized by your target audience make sure that your photo and video ads are consistent in style

Single Image Instagram Ad Guide:
  • Use: .jpg or .png
  • Maximum file size: 30MB
  • Landscape image size: 1200 x 628 pixels
  • Square image size: 1080 x 1080 pixels
  • Vertical Image: 600 x 750 pixels
  • Text limit: 2200 characters (125 is recommended)
Instagram Video Ad Guide:
  • Use: Video media formats (e.g.: .mp4, h.264, .gif)
  • Landscape video: 600 x 315 pixels (min. Resolution)
  • Square video: 600 x 600 pixels (min. Resolution)
  • Vertical video: 600 x 750 (min. Resolution)
  • file upload size: 4GB
  • Video Captions: optional
  • Video Ratio: 4:5, max. 16:9
  • Video Duration: 60 seconds
  • Image Ratio: 4:5 minimum, 16:9 maximum
  • Text limit: 125 characters (recommended)
  • Hashtag Number: 30 maximum
Carousel Ads

Another social media ad you can utilize on Instagram is carousel ads, which have the same format of allowing you to upload various photos. You’ve probably noticed this on your personal account when you click on the multiple photos option. As mentioned previously, since carousel ad formats are commonly used to tell a story, the images you use should share a common theme and vibe. 

Instagram carousel Ads Guide:
  • File type: jpg or png
  • Maximum file size: 30MB
  • Minimum Image Width: 600 pixels
  • Image Ratio: 4:5 minimum, max. 16:9
  • Text limit: 2,200 maximum (*although Instagram recommends staying below 90 for optimal delivery)
  • Video Duration: 60 seconds maximum
  • Hashtag Number: 30 maximum (*you can add additional in the comments)
Instagram Stories Ads

Instagram stories ad, is another social media ad format you can leverage where you can use photos or videos up to 120 seconds. Instagram stories ads are one of the most effective ones in the platform, being that when people scroll through their stories, you can easily insert an ad in between their network’s content. 

As we all know, Instagram is a place to cultivate your creativity; this is why they placed various functions such as adding polls, stickers, questions. 

IGTV Ads

IGTV was introduced on the platform in 2018, and they’ve seen how users are highly engaged with this format, which is why as of June 2020, they have included ads within these user-generated videos. IGTV video ads will only appear once when a user clicked the IGTV from their feed. 

These ads are vertical in format, which makes it optimized for mobile, and can run up to around 15 seconds long. 

IGTV Ads guide:

  • Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.
  • Minimum size: 500 by 889 pixels
  • Aspect ratios: 16:9 to 4:5 and 9:16
  • Recommended specs: .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30M
Twitter Ads

Twitter has an ever-changing algorithm, which makes it difficult for brands to achieve any organic reach. Given that it is a pay-to-play platform, they’ve also introduced Twitter ads for businesses that want to promote their products. 

There are several formats of social media ad formats on Twitter that you can choose, some of which are discussed below.

Promoted Tweets

Promoted Tweets are the same as regular Tweets; the difference would be who’s been shown to. Promoted tweets are displayed specifically to an audience that does not follow the brand yet. They are also labeled as “Promoted” on the lower left-hand corner of the tweet. 

Promoted Accounts

Twitter also has this social media ad format where you can promote your business’ entire Twitter account. Like promoted tweets, this specific ad set will be shown to users who don’t follow you. Promoted account ads are usually displayed in a target audience’s timeline, as well as in the Who To Follow Suggestions. 

Now that we’ve tackled the different types of social media ads you can implement in your social media strategy, all you have to do is start boosting your content. Most of these channels have created a straightforward interface for ad management such that even as a newbie, you’d be able to do. But if you want to make sure that it would be best to hire people equipped to do it for you. 

If you’re ready to promote your brand further and increase your reach, feel free to email us at Brightminds.com.ph, and we’ll create an effective social media ad strategy for you. 

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How To Grow Your Small Business Through Social Media

With the rise of the digital era, social media has become a new addition to the many channels that brands use to grow their businesses. Going digital is no longer an option but a default strategy that brands use for their businesses. People often forget that social media is a valuable asset for companies whether they’re a blue-chip, startup, or mom and pop. Social media for small businesses has proven to have a positive impact on their bottom line. 

Since small businesses are more focused on community and individual customers, social media platforms connect you directly to your customers. Here’s a deep dive into how you can grow your small business through social media.

The Value of Social Media For Your Small Business

There are multiple benefits to investing in social media for small businesses. Did you know a follower from your community is more likely to convert than some random person who sees your social media ad? 

  1. Builds a community of customers

One of the main reasons why social media skyrocketed would be its unique benefit of creating a direct conversation between brands and their customers. Compared to the traditional way of above the line advertising, social media has paved the way for genuine relationship building with customers. 

More than 40% of digital consumers use social media platforms to research new products, sales, and brands? Social media is now an added touchpoint in a person’s customer journey. If you want your small business to be included in the pool of their considerations, you need to start investing in your pages. Social media allows you to nurture your relationship with your customers by interacting with them regularly. 

  1. Reinforces Your Brand Credibility

One of the first steps that people take when they learn about a particular product nowadays would be to search for the brand’s social media accounts. If you don’t have a social media account, people will misconceive your brand as illegitimate and not credible. 

Brands that are more visible online result in brand trust between them and their customers. If you are a small business with larger brands as competition, you need to remember that people already have product favorites. Suppose you want to go head to head with these household names, you need to convince your target market that you are also a credible brand. Investing in social media for small businesses is a surefire way to cement your brand’s credibility.

  1. Flexible Marketing Costs

Compared to traditional advertising such as TV ads, display ads, and billboard ads, social media has democratized the playing field but allowing small businesses to outdo them even with a small working budget. 

Creative a business page for your brand does not cost a cent. All you need is a business name, address, and contact details. So what costs are incurred when building your social media accounts? 

These costs are mostly related to your content, paid ads, and search optimizations. Many small businesses built their social media presence from scratch by researching their competition and creating their content through tools such as Canva and Crello. If you are someone who has a little bit more leeway in terms of budget, various boutique agencies have a proven track record of helping small businesses thrive in the social media landscape

Set Your Social Media Objectives

So now that we’ve established the importance of social media for small businesses, let us deep dive into how you can start growing your brand through these various platforms. As a small business, your broader objective should be to engage local followers and establish your community’s brand presence. 

Below are some social media objectives that you adapt when building your social media pages.

  1. Increase brand awareness

Raising your brand awareness is one of the most important objectives that brands set when joining the social media bandwagon. Social media for small businesses can be tricky, especially if they’re doing it all on their own. Although the number of followers is an indicator of brand awareness, it does not necessarily mean that you have the right captured audience already in your community. Other key performance indicators of brand awareness are impressions and reach. 

Brand awareness denotes that you want to make a lasting impression for your target audience. Are your customers creating a conversation around your product and brand? Are they regularly and consistently engaging with your social media content? Setting brand awareness as an objective should be long term so that you can further understand what strategies resonate with your audience. 

  2. Drive Traffic To Your Website

Another social media objective that you can take note of would be to drive traffic to your website. If you are looking to increase your sales and conversions through social media for small businesses, you need to set this one of your goals. 

Did you know that 3 in 5 marketers leverage social media to not only distribute their content but also to drive traffic to their website? Whether your goal would be to increase sign-ups for your mailing list or sales, you must keep track of whether your social media page drives your followers to your website. If you are considering this as one of your social media objectives, keep these questions in mind:

  • How many visitors are coming from your social media channels?
  • What is the quality of traffic from social media?
  • How long do they stay on your website?
  • Which social media posts lead them to click on your website?

3. Generate Leads

Last but not least, as a small business, you want to, of course, generate leads for your sales. Generating leads and sales denotes that you want to see a positive correlation from your social media investment to your sales. Social media for small businesses has been an effective way to generate leads, primarily through Facebook lead ads and landing pages. Still, you need to make sure that you have included calls-to-action on your content. Here are some metrics to consider when tracking the effectivity of you lead ads:

  • How many leads have you collected through your social media platforms? 
  • How many people visited your website to download gated content?
  • How many of these leads converted into a sale?
  • How many of your followers participated in your contests and giveaways and shared their information?

Keep these indicators in mind when setting objectives for small businesses. 

Understanding Social Media Metrics

Now that you’ve taken the plunge and decided to invest in social media, you need to make sure you track certain metrics to see whether you are getting your return on investment. You must be thinking, is this really needed, if my follower is growing, isn’t that enough? No.

Social media metrics are critical because they help you understand if your social media strategies, whether done by you or your agency, are significant and contributing a positive impact on your overall business. 

Keeping track of these KPIs through consistent auditing and reporting can give you the leverage to pivot quickly from an ineffective strategy to one that works well. Since social media for small businesses denotes having lesser decision-making layers, these metrics will help you pivot to the right path immediately. 

Finally, these metrics are there to make you aware of your brand’s general health, how do people perceive it, are you reaching your target market, are they the right target market, and the like. Follower count, impressions, engagement percentages these are some of the key performance indicators that you need to familiarize yourself with. 

We will take you through these two basic metrics to help you stay on top of your KPIs, goal setting, and campaign tracking. 

  1. Engagement

Now, engagement is something you must already be familiar with since this is a metric you also see in personal accounts. They come in many forms, such as likes, comments, shares, and clicks. It boils down to measuring how much your audience is interacting with our account and how often. The different platforms have their own way of calling it, on Facebook its called shares, on the other hand on Twitter it is called retweets. Now, why do you need to track engagement? 

Higher engagement denotes audience health, which means that your followers are actually interested in your brand. Many brands may have thousands, even millions of followers, but if they don’t interact with your content, it means either your posts do not resonate with your audience or your followers aren’t your target market.

Now let’s get into the different forms of engagement and why it’s an important part of social media for small businesses.

  • Likes, comments, retweets: These metrics can stand on their own, given that social media platforms provided a summation of how many comments, likes, and retweets you get. Effectively launching social media for small businesses is a critical factor to getting a high number of likes and comments. Which you want so you can have the social proof you need to show a positive disposition towards your brand. 
  • Post engagement rate: This can be computed through the number of engagements divided by impressions made or reach (following). A high post engagement rate means that people who see your content find it interesting enough that they would want to interact with it. 
  • The account mentions: But first, what are mentions? So if you noticed, across all platforms, people can “mention” you through tagging you this way @mention. Having account mentions is an indicator of good brand awareness on social media for small businesses. 

You must be wondering, do I really need to track all of this? Can I just track my likes and comments? Tracking only one metric will not give you the full story on whether your social media page is actually effective or not. By combining these various metrics, you are given the full picture which provides you with more context on how you can calibrate your social media for small business strategies. A more concrete example would be, you noticed that your post is getting a lot of comments but little to no likes. Your first impression could be that they are interacting in the comments section, but when you take a look your customers could already be creating a forum revolving around a complaint on your product. 

2. Awareness

Other key performance indicators you need to track so you can leverage social media for small business are impressions and reach. These metrics are especially important if your social media platform’s goal would be to increase brand awareness and perception. But what is the difference between impressions and reach?

Post reach denotes the number of people who have seen your post since it has been uploaded. This metric is readily available in the insights or analytics section of your social media platform. Why does post reach matter? 

This metric is actionable, which means that you can adjust certain factors to achieve your reach because it is mostly reliant on timing. When you check your insights, you get to see when your audience is online. There may be suggested times to post, but at the end of the day, you can adjust your posting schedule based on the day and time your post reach is highest. 

Another important metric you need to take note of on social media for small businesses would be impressions. This is the number of times a post shows up in a person’s timeline or feed. This specific metric is usually for posts that are boosted.

This social media for small business guide is just the tip of the iceberg, but knowing its value, setting your objectives and understanding the metrics are the building blocks for your online success. 

The social media landscapes move quickly, new goals, content trends and ways to measure success are regularly emerging. From brand awareness, setting up your page, and engaging in your community Brightminds can help you achieve goals with our data-driven and creative strategies. You may also check small business solutions philippines for tons of ideas and solutions to help your business grow on social media and other platforms. If you are interested in diving into social media for small businesses to reach out to us at Brightminds.com.ph, we’ll create an effective strategy for you that will help grow your small business.