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Top High Performing Features Your Website Should Have

If you want a successful business, you probably know by now that investing in a website is key to your success. Your website functions are your digital profile, enabling people worldwide to learn more about your business and offerings. 

What most entrepreneurs don’t know is that it’s simply not enough just to have a website. If you built your website ten years ago, it’s time to revamp it. You should ensure your company website has the latest features so every website visitor would have an excellent experience. 

There is no universal formula for the perfect website. However, these top high-performing features can help improve your website user experience and propel your business:

1. Solid and professional branding.

Many small businesses underestimate the impact of having a strong branding strategy. Everything from your domain name to color palette and website theme to logo should be cohesive. This helps more people identify and remember your business. 

Your branding is a reflection of your company and what it represents. If you created your website a decade ago, it’s time you revisit it and ensure it aligns with your branding. Your branding should depict your core values and aspirations for your company. Your branding gets you noticed, and your website helps ensure you appear legitimate to the world. 

Before revamping your website, you should start with your website branding strategy. This provides a solid foundation for all the other website features you will explore. This can help guide you to determine what your website needs to make it the best that it can be. Your branding can also help you formulate a compelling digital marketing strategy to propel your company further. 

2. Page loading speed

Every second counts. Research shows that a one-second delay in website speed can reduce page views by 11% and lower customer satisfaction by 16%. On an annual basis, businesses lose up to $2.5 million of missed revenue because of that single-second delay. 

In case you’re wondering how long your website should load, you should target a three-second loading time at the most. If your website is old and outdated, it will probably take longer than three seconds for it to load. Those precious seconds can drive customers away and move on to the next business. 

Conducting all relevant tests to safeguard against a slow-loading website is vital. You shouldn’t stop at the home page. You should check all of your website pages to be safe. Optimizing your website is crucial to ensure every page loads swiftly, accessed through desktop or mobile. 

3. Mobile responsiveness.

Mobile devices account for nearly almost 60% of web traffic worldwide. While having a stunning website that looks great on a desktop computer is essential, it’s equally vital to ensure that website also looks good when accessed through a mobile device. 

Most people browse the web or shop online through their smartphones or tablets. Some might get turned off if the photos that appear suitable for the desktop version are too big or wide for the mobile version. Every element of your website, including external content, should be optimized for everyone to go through your website conveniently. 

Having a responsive web design makes your website highly accessible, meaning better chances of lead conversions. You also boost your search engine optimization or SEO when your website is compatible with mobile devices. Basically, people should have the same experience on the website no matter what device they use. 

4. Geographical location

Most of your customers come within a specific geographical area if you run a brick-and-mortar store or restaurant. When most people search for a product or service, they include the location in their search. Including your geographical location is vital for people to find your business. If your company has different locations, it should be easy for people to find the nearest branch. 

Even if you offer delivery, it’s still important that everyone knows where your company is located. Your location shouldn’t be limited to your ‘About’ or ‘Contact Us’ page. It should be easy for people to determine your location. Ideally, your business address should be at the bottom of every web page for people’s convenience. 

Unfortunately, many people can still get lost even if you clearly state your address. Adding a map feature to your website helps ensure they find the correct location. You can also include your Google Maps or Waze pin so people driving to your address would see it with ease. 

5. Live chat

Most people are lazy. They don’t want to explore your website or read your FAQs to find what they need. You can make things easier for them by installing a Live Chatbot on your website. Artificial Intelligence (AI) has enabled more companies to have this functionality, no matter how big or small. In most cases, this is only a simple plugin. 

To put things into perspective, 44% of online consumers claim that having their queries answered by a live person in the middle of a purchase is one of the most important features a website can offer. 38% of people even said that the chat session itself encouraged them to book that session or buy that item. 

At the same time, some people find it annoying when an AI chatbot constantly bugs them as they navigate through a website. While having a live chat feature is great, this shouldn’t annoy every website visitor too much. Allow people the freedom to decide whether they need help or not. 

6. Blog

Having high-quality content is key to an excellent digital marketing strategy. While posting on social media is a good start, you should take this to the next level by having a blog page. A blog page helps position you and your business in an authoritative light. More people would perceive your company as a trustworthy source when you share your knowledge with the world.

Blog articles with strategic keywords can help boost your SEO, increasing your search engine ranking. Likewise, having a blog is a strategic communications channel that produces shareable content you can repost on your social media platforms. If you want to highlight specific products or services, posting blog articles about them is a great way to market them effectively. 

To maximize your SEO benefit, your blog should be listed under your domain name and not some service like Blogger.com or Tumblr.com. You must update your blog regularly to boost your website. Promoting every article through your various channels, such as email marketing and social media, is equally important for more people to read the content you worked so hard on producing. 

7. High-quality content

Content isn’t limited to your compelling blog articles. This also includes the photos, videos, and infographics you feature on your website. Every text should be clear and readable. Everything should be organized in an informative and clear manner. Now’s the best time to step up your game if you’re using exclusively stock photos on your web pages. 

Investing in professional-grade photos establishes your business’ legitimacy. You can also set expectations for what kind of products or services people can expect once they buy something or schedule an appointment with you. What’s great about investing in professional-looking photos is that you can reuse the content for your social media posts or email marketing campaigns. 

Video is the most widely consumed content nowadays, and your business is missing out if you don’t have great videos that display your products or services. Fortunately, many mobile devices nowadays produce high-resolution videos, so you don’t necessarily have to pay a professional team to shoot footage of your business. Likewise, you can reuse these videos for your other digital marketing channels

8. Testimonials or reviews

Have you ever encountered someone buying a new product or service just because they saw a trend on TikTok or Instagram? Online reviews function as word-of-mouth marketing in the digital era. Reviews provide a different perspective on your business and offerings, setting expectations for others before they buy a product or book an appointment. 

Likewise, your website can build credibility and showcase your successful track record with customers. With your clients’ permission, you should post the kind words people say about your company to encourage others to try your products or services. Posting these testimonials on your website shows visitors that you’ve made many people happy. 

Proactively seeking feedback is essential to gather good reviews and boost your online reputation. After every appointment or product purchase, you should encourage your customers to leave reviews to spread the good word about your business. If they have less than stellar experiences, this is an excellent opportunity to improve your company to provide better services or products moving forward. 

9. Subscription offer

You don’t necessarily have to start your own magazine or subscription service for this. A subscription offer allows your website visitors to stay up-to-date with your latest products or services through an online newsletter or blog articles. This would keep your business top of mind even if that website visitor didn’t buy a product or book a service before.

A subscription is not only optimal for prospective customers. It also helps build relationships with your current ones. If you want to create a loyal customer base, a subscription provides an excellent foundation to send content regularly. After all, if you’re going to take your business to the next level, you should build a strong community of patrons who swear by your products or services. 

While you can build a community within your social media followers, your website should make it easy for people to join that group. The emails you gather from your subscription offer allow you to create a pool of current or potential customers to help your business grow further. 

10. Strong call-to-actions (CTAs)

One of the essential features your website should have is call-to-action (CTA) buttons. A call-to-action tells people what to do and, if possible, what they can expect from that specific action. You built your website primarily to propel your business, and you should make it easy for visitors to take action that can benefit your company. 

Every web page should have an appropriate call-to-action button to encourage website visitor participation. For example, the services page should entice people to request a quote, while the product catalog should give people the option to ‘add to cart’ or ‘buy now.’ Even your blog articles should have call-to-action buttons to make them hardworking. 

Strategically placing your CTAs is vital for a pleasant website experience. You should install simple buttons that highlight the value of that action without being too intrusive. While your goal should be to encourage people to buy your products or book an appointment, you wouldn’t want to bombard them with flashy buttons. These might backfire on you and turn them off from your business altogether. 

Adding these top-performing features to your website can help grow your business and improve your search rankings. Building a fantastic website is not a destination but a long, arduous journey. Sometimes, you will have to change things up now and then to improve the user experience. 

Moreover, it will take time to realize the benefits of improving your website, but you will enjoy the rewards in the long run. A great website is an essential investment for every business, regardless of size. If you want more people to perceive your company in a positive light, you should ensure that your website exudes professionalism while staying true to your business core. 

Fortunately, you don’t have to do everything on your own if you want to build a website with these high-performing features or revamp your current one. Our team of sales and marketing specialists at BrightMinds PH would be more than happy to help you develop a beautiful website that’ll take your business to the next level. 

We’re continuously updated with the latest website trends to ensure our clients have the best website features. We can help you add all these top-performing features and many more. If you’re interested in more about what we offer, message us today for a free quote.

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How to Generate Leads for Fitness Coaching Program

Being a fitness coach involves more than just building bodies. You’re also working hard to expand your clientele and, more significantly, your business.

As you build your business, sourcing and recruiting a constant supply of clients is a vital step. Finding people who are prepared and willing to invest the necessary time and money, however, can be challenging.

The good news is that there are business leads available; all you need to do is know where to find them and how to draw them in.

This article will go over 12 strategies for expanding your fitness coaching clientele. We cover everything, from online marketing strategies to on-ground initiatives. 

​1. Become a social media rockstar

Social media marketing is the solution if you’re searching for strategies to draw fitness coaching clients to a gym. Social media marketing enables you to communicate directly with leads who are interested. They may hire your fitness coaching company if you provide them with useful information.

It is highly recommended to use social media to market your fitness coaching company. You can utilize a variety of social media platforms to find and contact prospective leads. Facebook, Twitter, Instagram, Pinterest, and LinkedIn are among them.

77% of U.S. Americans have a social media account. You have a fantastic chance to interact with these individuals and offer them insightful knowledge.

You can run paid ads on social media platforms to reach new leads. You might choose to advertise to particular people you believe would be interested in your services.

These ads fit well into their newsfeed. The word “Sponsored” tagged in the post is the only indication that your ad is an ad.

Depending on the platform you choose, your ad type will change. Photo and video advertising are supported by the majority of social media networks. Some go a step further and let you run carousel photo ads.

Similar to pay-per-click (PPC) ads, these ads often operate on a pay-per-click basis. Only when users click on your ads in their news feeds do you get paid. If increasing brand recognition and exposure is your priority, you can also choose to run ads to increase impressions.

You can nurture new leads toward conversion using your social media presence after obtaining them. Educate them with interesting material to pique their interest in working with a fitness instructor.

For your fitness coaching business, social media marketing is a terrific way to generate more high-quality leads that you can convert into customers. 

2. Invest time, resources, and effort in PPC advertising

One of the best lead generation techniques for your fitness coaching business is PPC advertising. PPC is a form of paid advertising that enables you to connect with prospects who are valuable and interested in your company. These are sponsored ads that are labeled as such and show up at the top of the search results.

These paid ads bring qualified prospects who are prepared to convert to your page. A PPC ad is clicked in 65% of all high-intent searches. Leads who are most eager to hire a fitness coach will come to you.

You must first do keyword research to start with PPC. Your ad is brought up in pertinent search results via keywords. You must pick the appropriate keywords to direct prospects interested in hiring a fitness coach to your ad.

Concentrate on long-tail keywords while selecting the best ones for your campaign. Long-tail keywords have three or more words in them. They attract leads who are specifically looking for a fitness coach, which helps your campaign achieve greater results.

You can tell someone is seeking a local fitness instructor when they search for “fitness coaches in Harrisburg, PA.” However, when someone searches “fitness coach,” they can not just be seeking a trainer but also details on what fitness coaches do or how to become one.

After choosing your keywords, you will submit a bid for where your ad will appear. Your maximum bid— the sum you’re prepared to spend each time someone clicks on your ad —will be established by you. The placement of your ad is determined by the maximum bid and the quality score.

After receiving your placement, you’ll start your campaign and begin generating worthwhile leads for fitness coaching.

PPC ads are a useful tool for generating interested leads. Since the ads are at the top of the search results, people tend to click on them. They naively believe that Google will deliver the best results for their search.

Long-tail keyword searches generate a large number of leads that are more likely to convert. They are trying to find the proper company. They will locate your company and seek your fitness coaching services if you employ PPC ads.

3. Leverage content marketing

A highly effective strategy for growing your fitness coaching company’s clientele is content marketing. By using content marketing, you may give your audience the important information they’re looking for.

Through your content, you draw leads to your page. Users are always searching for information and doing searches. When you give them the knowledge they require, they go to your website and look around.

They will find out more about your fitness coaching company if they are satisfied with the content they have read on your website. They will now become acquainted with your brand and learn about your company at this point. Even though they might not buy right away, they will think of your company when they are ready to do so.

Because of the useful information you offer, customers will pick your company above the competition when they are ready to convert. These leads will have confidence that you are knowledgeable and capable of meeting their needs.

You can offer a wide variety of stuff to your audience. Videos, infographics, blogs, and ebooks are the most often used formats. To maintain the attention and engagement of your audience, you should produce a diverse set of materials.

Focus on issues connected to your industry when you write content. For fitness trainers, you can discuss subjects like exercises, advice for maintaining a healthy lifestyle, healthy diet planning, and more. To make sure you’re sending the proper leads to your page, keep your attention on issues related to your sector.

You should also publish new content frequently. By posting material frequently, you can attract leads who are looking for information on a variety of fitness coaching themes. You might find leads looking for advice on a healthy diet and exercise by sharing material often.

Using content marketing to bring in new leads to your page is a really effective strategy. You’ll get leads that will support the expansion of your fitness coaching business.

4. Maximize the power of email marketing

Email has been proven to be 40 times more effective than Facebook or Twitter at assisting businesses in gaining new clients.

So if you don’t already have a strategy for email marketing that targets both your current and potential clients, do so right away.

You’ll remain in their minds by remaining in their inbox. Consider using email marketing software that enables you to add personalization so that you may adjust each message to the demands of the client (or prospect).

5. Incentivize referrals

According to research, over half of consumers base their purchases on recommendations, and 93% of consumers are swayed by word-of-mouth recommendations.

Giving current customers an incentive that raises the stakes and promotes social sharing can be beneficial.

For instance, consider providing the current client and his or her friend with one or two complimentary sessions. In addition to rewarding your present client for their continued brand loyalty, this enables the prospect to try out the experience.

6. Publish powerful testimonials

Customers seek trusted fitness instructors. They need someone who can back up their promises of results with evidence from actual clients rather than just making empty promises.

Even if you’ve only been doing it for a short period, there’s a good chance you already have a success story in mind.

If so, inquire as to whether they would be willing to share their experience to assist you in expanding your firm. To reach a larger audience, it is crucial to get those testimonials out there.

According to statistics, websites that feature success stories have higher page views and lower bounce rates (the percentage of visitors who leave a website too soon).

7. Develop your expertise in the sector

Why are blogs about health and fitness so popular, perhaps? See #1.

Customers are going online to talk about their health journeys since they may get quick access to international professional guidance there.

Make sure your voice is heard in the virtual conversation to get more business leads. Look for chances to write as a guest contributor for blogs, websites, articles, and other digital content.

A well-written, comprehensive post with your profile and byline attached can help you establish yourself as a reliable source. Additionally, you’ll create the conditions for increased online interaction, which you may employ to enhance your online presence.

​8. Increase your value (and marketability)

Immersing yourself in your industry and looking for new qualifications that will help you hone your craft are two ways to draw in new business prospects.

The American Council on Exercise (ACE), the National Academy of Sports Medicine (NASM), and the American College of Sports Medicine (ACSM) are some of the top, most renowned personal trainer certification programs.

Obtaining certification from organizations like these can increase your reliability. Additionally, it exhibits to potential customers your commitment to and investment in your industry.

​9. Make packages that attract and retain employees

Try coming up with some unique packages to attract new clients while still serving your current clientele.

The Bronze, Silver, and Gold concept may need to be abandoned in favor of something more goal-oriented. Perhaps you can create packages that aim to tackle fitness goals like fat loss, muscle gain, flexibility, or stamina improvement.

​10. Optimize your online content 

Do you want Google to list your website when people look for services similar to the ones you provide? If so, you must engage in Search Engine Optimization (SEO).

In a nutshell, SEO is the act of thoughtfully planning your web pages and other online content to improve user experience.

When done correctly, search engine websites like Google will give your material a high ranking and move it up in the user search results.

Your SEO score is influenced by a variety of factors, including your picture layout and the keywords you use in your articles, so practice and research are essential.

11. Support local community initiatives

It’s not hard to discover some kind of outdoor event asking for sponsorship, even in the smallest village.

There are various ways to promote your company and make your voice heard in your community and beyond, from 5K races to health expos.

You may reach potential customers by sponsoring events like these. Additionally, it gives you the chance to interact with potential customers and show them some of the services they may expect from you.

Consider offering a few complimentary trial sessions or one-on-one consultations. If you’re a race sponsor, consider providing water afterward or offering to assist runners in stretching before the start.

12. Visit your local gym 

One of the best places to find business leads is frequently right in front of you. Given that it’s already crowded with people looking to start an exercise regimen, the gym might be a terrific spot to meet potential consumers.

Try signing up for a group workout class to start. To check whether anyone would want any one-on-one support, you can even ask to speak to the group in advance, if that would suit you better.

There may be individuals who have been looking for a more focused, individualized training program but have been unsure of where to turn. Finding them and recruiting them where they are is a terrific idea.

Don’t assume that everyone is aware of what you do, in either case. Most people are preoccupied with their thoughts. 

At BrightMinds PH, we have sales and marketing specialists that can help you refine your marketing strategies! We always update ourselves on the latest marketing trends, so that we can provide you with the best services. If you’re interested to know more about what we have to offer, message us today for a free quote.

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Metaverse Marketing: Should You Invest In It?

In case you haven’t heard, Meta (formerly Facebook) Chief Executive Officer Mark Zuckerberg announced in October 2021 the company’s intention to build a metaverse

The metaverse will make it easier for you to socialize, learn, and travel without leaving the comfort of your home as 3D spaces will be made in the metaverse to let you do that. 

Simply put, the metaverse is an online world that brings together virtual reality (VR), augmented reality (AR), 3D holographic avatars, video, and other means of communication so that people can interact with each other and the virtual world around them.  

Though this concept isn’t new due to the existence of metaverse spaces seen in Fortnite, Minecraft, and Roblox, it’s essential to know that Meta’s plans are much bigger than that of the companies that own the aforementioned games. Zuckerberg himself said that the metaverse his company will create could replace the mobile internet

As Zuckerberg’s metaverse is expected to come out in 10-15 years, marketers have been wondering whether they should invest in metaverse marketing as soon as possible. Read on to find out more.

Why metaverse marketing is the future of marketing

As mentioned earlier, multiple companies in the gaming industry have been building metaverses, and brands have been maximizing the reach of these virtual spaces. For instance, Balenciaga launched a video game called “Afterworld: The Age of Tomorrow”, where players can try on Balenciaga’s fall collection in a digital Balenciaga store. 

Another luxury brand has capitalized on this technology. Gucci sold a digital version of its Dionysus bag for a higher price than its physical counterpart. The digital bag was sold for $4115, $715 more than what the physical product is valued in stores. 

In May 2021, Gucci also hosted “The Gucci Garden Experience” on Roblox, which showcased the fashion house’s creative vision. 

Not only are brands promoting themselves in the metaverse, but so are celebrities. Ariana Grande had a virtual concert in Fortnite, where users were able to purchase digital items like an Ariana Grande Outfit with a Rift Goddess Ariana Variant, a Sweetener Sailshards Glider, and a 7 Rings Smasher Pickaxe with a Gem Striker Variant. 

Users who attended the show were also rewarded with a Chrome Cloudcruiser Umbrella, an XOXO Emote, and a Rift Bubbles Spray. Though specific statistics weren’t released, the gaming company stated that millions of fans enjoyed Grande’s Fortnite show. 

Travis Scott’s digital avatar similarly performed on the gaming platform. 45.8 million people watched his “Astronomical” concert on Fortnite in 2020. Meanwhile, 12.3 million concurrent players participated in the virtual show. 

Players who attended any of the Astronomical events have received an Astroworld Cyclone Glider and two loading screens for free. They were also able to unlock free gear by finishing various Astronomical Challenges. 

With popular brands and celebrities hopping on the metaverse bandwagon, it’s interesting to know the reason behind doing so. For one, the metaverse is new and provides marketers with the opportunity to develop faster connections in an unconventional manner. 

Though perhaps the most important reason why marketers are choosing this channel is to target and continually engage Millennials and Gen X with their products and technologies. Metaverses can help with that. 

Why the metaverse is great for marketing

The metaverse has key features that allow for new and more engaging forms of content marketing: 

Customization and user-generated content are the cornerstones of great marketing, which are present in the metaverse.

Users can produce material in the metaverse for themselves and others to enjoy. This not only enables advertisers to easily create content in the metaverse, but it also allows them to research the market by directly viewing the type of material each user produces. This makes it simple for marketers to create the best content for their area.

It exists already.

A metaverse is a computerized and enhanced version of the real world, with everything in the latter occurring in real-time. This makes it ideal for sharing content about current events, trends, and breaking news. Users will look for and consume this type of material instead of standard web 2.0 content as the metaverse grows.

The metaverse is a self-contained and fully functioning virtual economy.

Users can create, own, sell, and invest in virtual reality surroundings in the metaverse, which is a fully functional universe. Although most metaverses accept traditional currencies and credit cards, new metaverses are relying more on blockchain technology, cryptocurrencies, and NFTs to fuel their virtual economies. Users will be able to purchase and exchange Bitcoin, Ethereum, and altcoins such as Dogecoin and Solana, as well as use them to pay for goods and services both inside and outside the metaverse.

The metaverse provides a compatible mix of different platforms.

A metaverse is a centralized universe where you can easily and smoothly incorporate objects and assets from many virtual realities. This is wonderful news for content marketers since they’ll be able to bring all of their existing web 2.0 content into the new world while also using amazing new technologies to create novel sorts of content for a global audience.

Considering that metaverse marketing is the future of marketing, it’s advisable to invest in it as quickly and wisely as possible. The best way to do that is by creating a solid content marketing strategy that will shine in the metaverse. 

How does content marketing work in the metaverse?

Although marketing in virtual environments grew the most in 2020 and 2021, marketing in the metaverse is not as new as you might imagine.

Luxury companies, in particular, have been engaged in some of these virtual worlds for quite some time. Many brands, including Gucci and Balenciaga, have created virtual worlds to increase their visibility, attract new customers, and speed up sales. Many other consumer businesses and household names have followed suit, including Nike and Coca-Cola.

What type of content should I create in the metaverse?

The metaverse provides an endless source of new, more fascinating information. Today’s content marketers will develop 3D settings and experiences that convey the same content in a completely different way, whether they’re writing extremely valuable and informative blogs or producing effective educational movies.

Engaging with existing communities will be more important than ever.

Direct advertising is generally disliked by the public. Businesses seeking to enter the metaverse must be careful not to annoy those already present. You’ll also need favorable feedback from these customers because you’ll be trying to sell them something. This means that in the metaverse, user involvement with your content will be more vital than ever.

Making a post in the metaverse

The metaverse will become the most widely used blogging platform to date. Any metaverse blog entry will include the ability to use photos or video clips from other websites or from your device’s camera. These images and videos will be converted automatically to fit your content.

How to create content in the metaverse

There are many methods for creating metaverse content:

Upgrading and converting old web 2.0 content to web 3.0

The majority of the content available in the metaverse will be old or existing web 2.0 content that has been moved to web 3.0. One approach to do this is to convert existing digital assets into NFTs, which allows for asset ownership monitoring. Digital assets that can be converted into NFTs include:

  • Blog posts
  • Videos
  • Photos
  • Digital images
  • 3D designs and assets
  • High-resolution 3D scans of real physical objects
  • Domain names related to the metaverse
  • Podcasts
  • Music (even the individual tracks)
  • Social media posts, and more

In theory, any digital content of any form can be minted as an NFT. If you have a popular blog, for example, you can quickly mint your most popular content using tools like BlogToNFT. It’s a quick and painless process, and you can then sell the newly created posts on prominent NFT markets like OpenSea and Rarible. The same marketplaces also offer minting services to assist you in converting tour assets to NFTs.

Exploring new content formats in the metaverse

In the metaverse, all of the traditional means of creating content will still be useful, but there will also be many new formats that were previously unfeasible. 3D virtual tours and interactive 3D environments will be one sort of content available.

Assume you own a travel and tourist company and want to use content marketing to promote vacations to Malaga, Spain. In classic Web 2.0, you’d probably compose a blog entry with stunning images and useful information about the place, or make a video presenting some of the most important sights to see, landmarks, and so on. You may take things even farther in the metaverse by taking your audience on a virtual guided tour of the city, showing them all of the various hotels so they can pick the one they like most, and so on.

These surroundings will be part of your content, but you’ll be able to add other sorts of content to them as well. For example, instead of a blog post on a flat website, you might construct a virtual library where the virtual books contain your most successful blog posts and ebooks in a manner that resembles a real printed book.

You may even include your videos into a virtual screen that looks like your television (at your real home, that is).

Leveraging VR and AR is another way to promote your business in the metaverse.  There are numerous methods to use virtual reality and augmented reality to create new sorts of content. This may be as easy as turning a flat, 2D chart into an interactive 3D plot that users can rotate, tilt, scale, recolor, and so on, or as sophisticated as creating a whole interactive 3D virtual environment where your content is embedded in the 3D assets or is integrated into the experience in some way.

Creating immersive VR experiences for your audience sounds wonderful, but one major question remains: How can you develop this type of content? It’s one thing to write blog pieces and shoot movies; it’s quite another to create a 3D universe.

The good news is that new tools are constantly being developed for these reasons. SketchUp, Revit, Unreal Engine, Unity, Maya, and Blender are just a few examples of 3D creation software that you might utilize.

Previously, skilled 3D modelers, renderers, and animators worked tirelessly on a high budget for hours on end to create this type of content and use these techniques. This may be more than you can handle. Fortunately, AI-powered 3D design software is now more accessible than ever, and some products are even free.

Unreal Engine 5, for instance, makes it simple to create entire virtual 3D worlds that generate accurate settings in real-time owing to a large collection of free 3D scans of real things that you can easily drag and drop.

Mastering technologies like these will elevate your metaverse content marketing to new heights.

Direct livestreaming into the metaverse

Remember World of Warcraft and Second Life, the first massively multiplayer online role-playing games (MMORPGs)? These were some of the earliest metaverse experiences, and during the pandemic, entertainment businesses took notice of the massive number of active users these platforms attracted.

As a result, a new type of entertainment content known as massive interactive live events, or MILEs, has arisen. These are livestreams of concerts, athletic events, and other shows that take place entirely within the metaverse.

While putting on a concert with a big-time celebrity may be out of reach for the ordinary content marketer, it does demonstrate that livestreaming is an excellent method to provide content to your metaverse audience.

In conclusion

The metaverse provides new opportunities to engage your audience and deliver a more rich, complete, and immersive content experience. Start developing metaverse content immediately if you want to stay ahead of the curve in this fast-changing landscape. 

At BrightMinds PH, we have content specialists that can help you refine your marketing strategies! We always update ourselves on the latest news and trends in social media marketing, so that we can provide you with the best services. If you’re interested to know more about what we have to offer, message us today for a free quote.

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Top 15 Content Ideas That’ll Attract More Likes and Engagements

Managing multiple social media accounts every day isn’t an easy feat. And when you also have to come up with new social media content ideas daily, social media management becomes a challenging task.

We all know that brainstorming for content ideas can be time-consuming. But there are several ways to make brainstorming sessions more fun and exciting for you!

If you’re feeling uninspired, we’re here to help you out and get your creative juices flowing again!

Here, you’ll find scroll-stopping content ideas that are proven to urge more people to double-tap on their screens and share their insights. 

Let’s get started!

Content Matrix

Before we dive into the ideas, let’s discuss the content matrix and its importance to content creation.

A content matrix showcases a comprehensive summary of the four main types of content and where they fall with regard to the conversion funnel or customer behaviors. This visual organizational aid resembles a scatter plot to map your existing marketing content.

In order to succeed in your content creation efforts, most websites and social media accounts will need four types of content:

Content that entertains

As the name suggests, contents of this type are usually funny, highly shareable, and often highly relatable to consumers. Entertaining content is crucial in building trust and urging random visitors to hang around.

Content that educates

This type of content aims to inform audiences. Additionally, it is often the preferred kind of content to prove to readers and potential clients why your products or services are worth their money. Usually, an educational content is designed and written to satisfy your consumer’s rationality.

Content that inspires

This type of content has the highest chance of attaining virality. Inspirational posts are contagious when done right. It doesn’t have to entail pictures or quotes. Sometimes, the best content comes from anecdotes and customer testimonials.

Content that converts

The last type refers to contents meant to nudge and urge readers to take action, such as adding the product to the cart or signing up for your newsletter.

Top 15 content ideas

Now that you are already familiar with the four main types of content, whatever you choose from the list below, ensure that your post falls in one of the four categories.

Without further ado, here are the top 15 content ideas that should be included in your content plan:

1. Contests or giveaways

Let’s face it: everybody (including yourself) loves free stuff. So there’s nothing more double tap-worthy than an irresistible offer that doesn’t cost a cent!

A giveaway is a quick, no-brainer way to cause a stir among your old and new audience. Just toss up a product photo and a brief list of instructions or mechanics, and bam—witness your Thursday afternoon Facebook post acquire reactions, comments, and shares in a matter of minutes.

2. Host AMA (Ask Me Anything) sessions

Try to tickle your audience’s curiosity with a live session of “Ask Me Anything.” Let them see the face behind the brand that they love, answer their inquiries, and watch your follower numbers increase in the following hours.

Here’s a tip: Focus your AMA session on a specific subject, such as your upcoming product launch or questions about your industry.

You can host an AMA live session on TikTok, Instagram, or Facebook live stream. However, if going live isn’t your cup of tea, you can opt to upload a series of Instagram Stories using the Question feature under the stickers option.

3. Host a challenge

Do you want to give value to your audience while growing your community? Then, include hosting an online challenge in your content strategy!

An online challenge is an effective strategy to strengthen your community and develop their trust in your brand, ultimately resulting in more sales.

Not creative enough to come up with enticing challenge ideas? All you need to do is write down your target audience’s everyday problems and how your brand can help. Then, narrow down your list and choose which one will excite your audience the best!

4. Blog posts

Lengthy content posts such as blogs and informative articles demonstrate your brand’s expertise and establish your authority in the industry, both of which can help build your credibility.

However, keep in mind that there are already many articles online, so competition is tough. To produce quality, engaging content, keep an eye on the trending searches and current issues. The results will help you identify your target market’s questions, which will allow you to provide solutions for them.

Facebook and LinkedIn are the best platforms to use for this kind of content. Twitter and Pinterest are also great avenues, but the limited character count means you can only include a short link to your website.

5. eBooks

Electronic books, or eBooks, are pretty much just like blog posts, but more in-depth and detailed. An eBook is a perfect example of content that educates. In addition, it demonstrates your expertise in your industry, making it an ideal piece of content for coaches, teachers, and industry leaders.

Remember that not everyone enjoys reading an ebook’s entirety, and it can be time-consuming to produce. But if you have all the resources, time, and money at your disposal, and you want to take your LinkedIn account up a notch, sharing an eBook is worth giving a shot.

6. Create memes

A meme is the ultimate example of content that entertains. So, if you aim to make your audience laugh and remember you as a fun, modern brand, then memes should be on your content plan.

With our ever-dwindling attention span, marketing through memes can keep hard-to-reach prospects on the hook. Not only are memes highly shareable, but it’s an inexpensive piece of content that incites shares, reactions, and follows when done right.

It doesn’t matter if it’s a static photo, video, or GIF. What truly matters is your meme should be relatable and funny.

7. Behind-the-scene (BTS) shots

Do you work from the comfort of your bed, surrounded by your cute pets, or a cute, minimalist office? Don’t be afraid to show what’s happening backstage! Give your followers a glimpse of your everyday life. It’s honest and transparent: two qualities that people look out for in a business.

Pro tip: Avoid over-styling and organizing your workspace before taking the photo. Instead, snap your setting as it is to appear more authentic and relatable.

8. Repost from consumers

Also known as user-generated content (UGC), this is a brand-specific content published by a customer. It may come in many forms, such as an image, video, or podcast. It’s the digital era’s form of word of mouth.

User-generated contents are essential in all phases of the buyer’s journey to help encourage engagement and sales. Not only can it help boost your engagement rate, but it’s a great way to show off your appreciation to your consumer.

Looking for UGC posts about your business is pretty easy. First, you can track your brand’s name across all social media platforms and search engines to look for user-generated content. It will also help if you come up with a branded hashtag to track UGC easily.

Aside from reposting UGC content, customer interviews work great, too.

9. Carousel post

A carousel post allows you to publish several images, videos, and graphics in one post. Mainly offered as a feature in Facebook and Instagram, carousel posts are published to inform your readers with the details and encourage them to click and swipe further.

There are many creative ways to use carousel posts: photo dumps, before and after reveals, brand storytelling, product reveals, step-by-step guides, customer reviews, and a whole lot more.

10. “This or That” or “Would you rather” post

Looking for an easy way to break the ice and encourage a meaningful conversation among your audience? Try asking “This or That” or “Would you rather” questions that are just too enticing not to answer.

This content idea can be implemented on various social media platforms, particularly those with a built-in poll feature like Facebook, Instagram, LinkedIn, and Twitter.

Another option is publishing a post with multiple photos, with each photo having a corresponding reaction, and letting participants vote for their best choice by reacting to the post. This could be done on Facebook, which offers seven reactions: like, love, haha, sad, wow, care, and angry. On the other hand, LinkedIn has six reactions: like, celebrate, support, love, insightful, and curious.

11.  Post about a trending topic

Coming up with content posts can be draining, especially when you’ve run out of ideas for the next week. Sometimes, it’s best to take a break from creating usual content posts from scratch and just jump on the bandwagon. So, don’t be afraid to try that viral TikTok trend or be open about your political stance.

Observing what’s trending in the digital landscape can help fill your content calendar with topics and discussions that your audience will love. Another advantage of searching for trending topics is that it will provide inspiration that you’ll need for the next brainstorming session.

There are various tools you can use to scour for topics that are making waves online. Social Animal, Google Trends, YouTube Trends, and Sprout Social are some of the best tools you can use to look for the hottest topics online.

12. Inquire for opinions

A surefire way to encourage people to leave comments on your post is by asking for their opinions. Everyone loves to share their thoughts, so ask them interesting questions.

What do they think about your new product launch? What about the recent happenings in your country? Are they interested in joining a free 1-on-1 coaching session with you?

Whatever your question will be, make sure to include relevant hashtags, including your brand hashtag, in your post to maximize your reach. You can also encourage your audience to tag their friends on the conversation for that added engagement boost.

13. Tips and tricks

One way to get your audience to save your post is by sharing a cool tip or trick that you think may help solve their problems or achieve a goal.

Come up with life hacks that your audience will enjoy. These tips should relate to your business somehow, but it doesn’t have to be lengthy and complex. Keep the description as brief as possible. Include a photo or video illustrating the tip to appeal to visual learners.

14. Infographics

Statistics are never boring, especially when executed clearly and creatively. Infographics use visuals, primarily images, to expound concepts and statistics. This type of content is the best one to use if you want to explain a complex idea.

However, creating an impactful infographic requires the expertise of a writer and a graphic designer, which means you may need more than one person to do the work. The job also entails a lot of research, so have the best people work on it.

To create an infographic, first, you need to create an outline. Then, have your team research, write, and design the output. Lastly, have the materials fact-checked before publishing to your social media accounts, preferably on LinkedIn and Facebook.

15.  Announcements

Social media users are always on the lookout for something fresh and share-worthy. Therefore, make sure to make your announcements as eye-catching, engaging, and exciting as possible.

An announcement can be in the form of an online event, live stream, or a series of posts published within a specific timeframe to build hype. Make sure to plan out the appropriate timeline to create hype and buzz. Be careful about announcing a product launch or giveaway too early, or else your audience will slowly forget about it.

Closing thoughts

It takes a lot to make your brand stand out in the social media landscape. But with these content ideas, you’ll never have to worry about not getting your desired number of likes and engagement rates.

So, start today. Don’t be afraid to be creative and experiment with these content ideas. Soon enough, you’ll learn what types of content your audience will love the most!

However, if you’d rather spend your time on more important business matters, we at BrightMinds PH have content specialists who are willing to help you out! If you’re interested to know more, message us today for a free quote!

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How to Boost Traffic to Your Website in 2022

Go out and look around you. You’ll mostly come across many people using their smartphones, laptops, and other gadgets.

It’s no secret that internet usage has greatly skyrocketed during the COVID-19 pandemic. With restrictions prompting most of us to remain indoors and stay in touch with the outside world via technology, more and more people are relying on the internet to connect, learn, and purchase.

The internet is now brimming with billions of content as it has become a famous avenue for businesses to market their products and services. This very reason had businesses and organizations vying to be on the top of search engines.

But mastering the art of boosting website traffic is anything but easy. Search for ways on the internet, and you’ll be bombarded with too much information. Lucky for you to be here because, in this article, we’ll dive into effective, time-tested methods for increasing your website traffic this year. 

What is website traffic?

It’s simply another term referring to online users who visit a website. The website traffic is measured in visits, often dubbed as “sessions,” and is a standard website performance metric used to determine online business effectiveness. According to Big Commerce, website traffic was the sole, most important metric used to determine a website’s effectiveness. But as researchers and marketers got savvier, analyzing website performance became more diverse and advanced.

Why it matters to your business

Why does website traffic matter, you ask? For starters, if you aren’t attracting visitors to your website, your brand will not flourish in the digital landscape. If you’re not attracting visitors, then you won’t generate sales or achieve your business goals.

That being said, there are the three primary ways you can implement to boost your website traffic number:

1. There is a need for more targeted traffic to generate more sales.

2. Traffic from these targeted users is more likely to stay and return to your website.

3. The more an online user spends time on your website, the more likely they will sign up for your newsletter and revisit your website for deals, announcements, discounts, and new product launches.

Different types of website traffic

Here’s the thing: not all web visits are quality or relevant to your goals. Here are the different types of website traffic and their corresponding meanings, as discussed by Cyber Click.

Organic traffic

This refers to the total number of visitors who conducted research on search engines like Google. Visitors most likely came across your website through the search results. Organic traffic accounts for a high percentage of visits, and one thing you can do to boost organic traffic is by implementing search engine optimization (SEO) techniques.

Direct traffic

Often the least talked about, this type of traffic indicates the number of visitors from various origins. These are users who found your website through typing the URL of your website into the search bar, accessing your site in their bookmarks/favorites, and clicking on a link in an email or non-indexed file.

Direct traffic comes from online users already aware of your site and visiting it on purpose.

Referral traffic

This type of traffic happens when a user clicks your website’s link from external sources like forum or blog. Participating in link building activities has been proven to increase referral traffic. It is the type of traffic that could take the form of blog posts, articles, press mentions, and the like.

Affiliate traffic

Relying only on organic traffic means limiting yourself from more potential audience. Affiliate marketing is a popular method to increase the number of website traffic. Affiliate marketing refers to the method by which an affiliate earns a commission for advertising a brand’s product or service. This is essential if you’re operating an affiliate website. For this, you’ll need an associate to market your website on their network. The payment method happens on a per click, transaction, or contact.

How to boost your website traffic

There are many ways to boost your website traffic, but the following tips have yielded better results than any strategy out there.

Leverage social media

Social media platforms are great traffic drivers. Social media traffic takes place when you utilize your brand’s social media platforms very well, and lead users to your website.

Now, what makes it important?

1) Fostering deeper connections with your target market – The primary goal of social media is to bring people together. Today, anyone has the power to grow their audience on Facebook, Instagram, TikTok, LinkedIn, and other platforms by engaging with online users. Likewise, you can also tap social media influencers to promote your website through sponsored posts.

2) Sharing knowledge and expertise – Through bite-sized contents, you can share your knowledge and entice prospective clients. Talk about your products, services, advocacies, and other interesting topics to encourage online users to visit your website.

3) Increasing online presence – You can massively improve your website traffic and online visibility by consistently providing value on social media platforms.

Here are some social media tips to get you started:

–   Know your audience – If you’re a small, start-up business, focus on limiting your social media usage to a maximum of three platforms. Focus your efforts on your chosen platforms to ensure positive results. Don’t forget to pick the right platform/s for your industry. Keep in mind that each social media platform targets a different demographic, so make sure to do research before anything else.

–   Post consistently – Being on schedule will keep you accountable and help you grow a steady stream of followers. Don’t forget to include your website link in the captions if necessary.

–   Analyze your results – Gauge and assess your social media efforts. Then, with trial and error, you’ll be able to find the proper schedule, strategy, and forms of content for your audience.  

–   Use hashtags – A hashtag motivates social media users to explore content that matches their interests, which can help brands reach their target audience. In today’s busy world of social media, people can quickly get overloaded with information. Using the right hashtags will make you stand out from your competitors, so make sure to research what your target audience is looking for!

This type includes online users who went to your website after clicking on an advertisement from pay-per-click (PPC) advertising networks like Google Ads. Keep in mind that these networks incorporate various types of ads and locations, so make sure to choose which one is more beneficial for your business. For instance, you can use Google Ads to advertise a page in search results.

Optimize your Google Business Profile

According to LocalIQ, an optimized Google business listing garners seven times more visits than an unfinished one. Therefore, don’t forget to take advantage of the free opportunity to set up your Google Business Profile!

An optimized listing includes the following: high-quality photos of your logo, in-store photos (if you have a physical store), reviews/ratings, website link, category, open hours, phone number, and answered questions.

Write and encourage guest blogs

Guest blogging is a two-way method. You can invite people to blog on your website, and you can be a guest blogger for blogs in your niche.

If your guest post gets approved on a high-authority website, the chances of garnering quality traffic increase. Not only will it affect your web traffic, but it will also help boost brand recognition. In addition, if you are a guest poster, the website’s owner will usually allow you to share your website’s link. This will earn you referral traffic, and at the same time, earn backlinks on your site. Indeed, it’s a win-win situation!

There are several ways to search for websites that allow guest posting. According to User Growth, there are the two most popular ways:

1. Use Google search and type in the following on the search bar:

–   your keyword(s) + inurl:write-for-us

–   your keyword(s) + inurl:guest-post-guidelines

–   your keyword(s) + guest-posts

–   your keyword(s) + bloggers wanted

–   your keyword(s) + inurl:write-for-us

–   your keyword(s) + submit an article

–   your keyword(s) + contribute

–   your keyword(s) + accepting guest posts

–   your keyword(s) + become a contributor

2. Use social media. Simply search relevant terms like “guest post,” “guest posting,” or “guest author” to find websites that accept guest writers.

A backlink is a situation where one page on the internet references your website on theirs through a clickable link. Also known as an inbound or exterior link, it provides an interesting signal to search engines, suggesting that your website is valuable. And when search engines detect its relevance, they will boost the visibility and rankings of your website.

Here’s are some tips you can start doing to increase the traffic coming to your website:

1. Use Haro – In case you missed it, Help A Reporter Out (HARO) is a site where journalists seek help completing an article. Here, journalists post several questions, and if you were able to provide answers, you could get free press. This is where journalists from internal websites such as Entrepreneur, Time, and The New York Times inquire, making it a great place to shoot your shot for quality backlinks to your website!

2. Create infographics – Appeal to visual learners through infographics. One of the many reasons brands love using infographics is that it simplifies complex ideas, making stories more digestible for readers. Brainstorm for content or idea you want to share through an infographic. Make sure it includes an exciting story that your audience will be interested in. You can breeze through current trending topics for inspiration.

Through using long-tail keywords

Producing relevant content is only half of the battle if you want to increase your website traffic this year. Conducting keyword research is just as important as coming up with a creative idea that’ll entice your audience.

When doing keyword research, focus your attention on long-tail keywords. These are words consisting of three to four words, such as “best restaurants near me” or “how to lose weight in 1 month.”

Optimize keywords and match people’s search inquiries. For instance, if your website sells makeup products, then “makeup” and “beauty” should be the focal point of your keywords.

Use these long-tail keywords to craft compelling titles for your articles. You can search for keyword ideas using tools such as Ahrefs’ free keyword generator, WordStream, and Wordtracker.

Improve your On-Page SEO efforts

There are a lot of SEO tactics you can implement on your website pages to boost their ranks in search engines. 

Don’t know where to start? Here are some tips you can start implementing today:

Meta description – This refers to the text appearing below your URL in search results. It gives insight or a brief description of what an online user can expect to see on your website. The meta description is only limited to a certain number of characters, making it your only chance to entice online users to click your website link aside from the headline or article title itself.

Well-designed website – Never underestimate the power of having a well-designed website. If your website does not reflect your professionalism or passion for your craft, people will leave and search for others. That’s lost visitors, social media buzz, and potential revenue.

Evergreen content – This refers to any type of content that will stand the test of time, keeping your website on top of the search rankings for long periods.

Use relevant keywords – Keywords are primarily what lead people to your website. To properly utilize keywords, take your website’s elements (images, articles, videos, etc.) and summarize them in SEO-friendly words. Then, include your keywords in your URL, meta descriptions, header tags, and alt attributes to make your website rank higher in search engines.

Titles and headlines – Align your on-page headlines to the language of your audience. Make sure your headline incorporates your chosen keyword/s and accurately describes the page content.

Closing thoughts

The bottom line of this discussion? Don’t put all your eggs in one basket! There are many ways to increase your website traffic this 2022, so take advantage of the best strategies out there! With time and effort, you’ll realize that a diverse approach combining various strategies will help you reach your business goals.

From optimizing your on-page SEO to guest posting, it might take a while until you see results. We at BrightMinds PH can help implement web traffic-boosting strategies that promise results. If you’re interested, you can message us today for a free quote!

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Your 2022 Guide for Video Marketing

Log into any of your social media accounts, and witness your feed be flooded with video content.

We’re witnessing an astronomical growth in video content being published online, and there are no signs of it slowing down. From webinars, 5-minute hacks, and short video clips in email, a video marketing strategy should be included in your promotional plans if you want to improve audience engagement, brand awareness, leads, and sales.

Don’t know where to start? Lucky for you to be in the right place. In this article, we’ll walk you through the basics, tips, and video marketing trends that you should watch out for this 2022.

What is Video Marketing?

Video marketing is a digital marketing strategy used to improve audience engagement, leads, and sales. Often touted as the future of content marketing and inbound marketing, it’s only essential to include video marketing as a critical part of your brand’s strategy.

Why? According to Explain Ninja, 92% of marketers who use video content deem it essential to their strategy. Moreover, 66% of online consumers said they’d prefer watching a short video to be informed about products and/or services.

People have an insatiable hunger for video content, consuming it with an uncontrollable appetite. Therefore, if you want your business to attract a new audience and keep your loyal ones, now’s the perfect time to include videos in your marketing plans.

What makes Video Marketing important?

What makes online videos different from blog posts, audio content, and images is the number of people willing to watch them daily.

If you haven’t heard about it yet, the COVID-19 pandemic resulted in more than 90% of online consumers watching more videos than pre-pandemic times. They are veering away from reading lengthy tutorials and listening to explanations of how to use a product or service. Now, people prefer to learn by watching animated videos, product demos, and reviews.

According to Alexa, the largest video platform, YouTube, ranks as the 2nd most popular website on the web (with Google topping the list, in case you’re wondering). And people don’t only visit the website—they spend a lot of time watching videos and engaging with people there. In fact, YouTube statistics say that people spend 1 billion hours of YouTube videos in a single day.

If you research further, you’ll find that even image-focused social media platforms such as Facebook and Instagram are now transitioning to video For example, Emarketer says that 60% of internet users stream videos on Facebook, while 35% watch them on Instagram.

The power of videos is beyond impressive. Imagine telling your brand story in a matter of minutes and teaching your customers how to use your products or services in a few seconds. In fact, 1/3 of all online activity accounts for watching videos online, which only speaks about how videos can positively impact your overall marketing strategy.

Why incorporate Video Marketing into my brand’s 2022 plans?

Humans are hardwired to focus our attention on motion, which only makes video a medium that’s unlike any other. And with the ever-dwindling human attention span (now at 8 seconds), there is a greater need for creative, bite-sized content.

Since 2018, businesses have been keeping up with the demand for more video content. According to WyzOwl, 86% of companies now use video content for marketing their products and/or services, with 80% of marketers saying that they’re satisfied with the ROI they’re generating from video ads.

How does it work?

Like any type of content published online, a successful video content takes strategy and creativity. It has an approach similar to blogging—you need to invest time for research, ideation, and outlining the parts of the video—and most significantly, you’ll present it to your online audience.

The process usually consists of the following:

* A list of trending and engaging topic ideas related to your niche

* An audio-video script formatted to be concise yet engaging

* A distribution plan or calendar of posting schedules to maximize reach

Picture this: you want to create a video marketing strategy for your pet shop. Your target market is millennial pet owners living in California. Right after knowing your audience’s motivators and pain points, you realized that their biggest buying motive is fair pricing.

Next, you decide to tap influencers they follow and shoot videos featuring them and your products. Then, you’ll upload the videos on social media platforms your customers are using, such as Instagram and TikTok. There are many ways to create, market, and distribute videos. Read further to know more about some of them!

The benefits of Video Marketing

The mentioned data and numbers already tell it: video marketing is worth investing your money, effort, and time into. Aside from that, here are some of the many benefits of incorporating video marketing in your campaigns this 2022:

Social media videos are soaring in popularity

What was once an image-focused social media platform is rapidly becoming a massive video platform! For example, did you know that 66% of Instagram’s one billion users watch videos on the platform? That’s a lot of video-hungry users!

Raises brand awareness

Your brand is what connects your business to your audience. And consistency is the key to successful branding.

Brand consistency is delivering messages aligned with your brand values in the same tone and manner. It can be achieved by using the same visual brand elements, personality, and colors over time until these factors become ingrained in the minds of your consumers. It also ensures recognizability across marketing channels.

You can communicate your brand to your consumers and prospects with video clips. Plus, it’s not only the consumers looking for branded content but also social media sites.

Top social media platforms such as Facebook, Instagram, and even LinkedIn favor video content. In fact, video posts get more engagement than images, links, and status posts on Facebook!

Think about this: can you remember the time a text-based post got your attention for 5 minutes? Unless you’re reading through a thread of comments, likely, this never happened. Compared to text-based posts, videos drive more engagement than any other type of content.

Why? According to Wyzowl, online users are twice more likely to share videos. Additionally, according to Twitter, tweets with videos usually get more 10x more engagement than mere texts. So the pros surely outweigh the cons, if there’s any!

Builds credibility

Social media posts, videos included, help build brand credibility only if they’re used to share your mission and values. For instance, you can upload a video of the team discussing the company’s stance on the current environmental problems, political issues, and other relevant topics that your target audience is interested in.

Influences purchase decisions

Now, it’s not only family, friends, and influencers who can have the power to influence. With a valuable, insightful video, your business can now persuade prospects to buy and convince loyal customers to stick around for the succeeding years.

Almost 80% of video marketers say that video helps boost sales. And 84% of online consumers agree that watching a brand’s product or service video pushed them to make a purchase.

If you’re on the lookout to gain influence over your market, video marketing can ultimately help you reach your business goals.

Provides good ROI

ROI is the end game of every marketing strategy (or the overall business). Fortunately, video marketing has been proven to improve the strategy results of marketers. In fact, 86% of video marketers say that videos helped increase their website traffic, while 84% say it generates more leads.

Video content marketing trends to look out this 2022

Before you start mapping out your video marketing plans, take a look at these video content marketing trends we are expected to see this year:

1. Vertical videos are more favorable – Snapchat and Instagram are the first social media platforms that first used vertical videos. Now with TikTok’s astronomical rise in the social media landscape, it’s only safe to say that vertical videos will remain popular this year.

Tip: Shoot and upload more vertical videos, especially if you’re planning to share them on the mentioned social media platforms.

2. Live streaming – We collectively witnessed the rising number of live streamers and their audiences last year. Live streaming refers to any video that’s recorded and broadcasted in real-time. With live streaming, people feel they’re being spoken to directly, giving brands the opportunity to forge closer, more authentic relationships with their target market than before.

Tip: Your location or setting doesn’t have to be costly and perfect. All it takes is your authentic self for people to respond and engage. So, get out of your shell and go live!

3. Incorporating videos on landing pages – Did you know that including video in landing pages can increase conversions by 86%? Video can do amazing wonders to your marketing efforts, especially with landing pages. They can boost your search ranking, as search engine algorithms like Google give more attention to pages with videos. And since they are more engaging than mere texts and images, videos can help reduce bounce rate and build trust.

4. Including videos on emails – This 2022, engaging emails and newsletters will be just more than creative templates. It’s about time to include videos too. Of course, the type of video will depend on your topic, objectives, and goals. For instance, if you’re launching a new product, give them a sneak peek of your product through a video.

5. A greater demand for variety on social media platforms – A well-thought-out social media strategy is crucial, but a solid video marketing plan is another thing. The year 2022 is the year to get yourself in front of the lens and on social media! Here are some standard video formats you could include in your marketing plan, but remember to stay creative as possible:

·   Q&As

·   Events

·   Interviews

·   Unboxing videos (if you sell products)

·   How to’s

·   Behind-the-scenes

·   Sneak peeks

It’s also crucial to remember that every social media platform only allows videos to reach specific lengths.

·   Facebook allows you to use up to 240 minutes

·   Instagram provides you a minute to share a video as a post, 15 seconds as an IG story, and a maximum of 1 hour as an IGTV video or live.

·   Twitter allows videos up to 2 minutes and 20 seconds.

·   Snapchat has a 10-second limit.

·   You can create 10-minute videos for LinkedIn

To get the best results, make sure to optimize your videos according to each social media platform.

Creating a Video Marketing strategy

Here’s what you’ll need to accomplish a solid video marketing strategy this 2022:

Identify your goals

Before you do anything video-specific, ensure that you know what you want to achieve with your project. Usually, video marketers target one of the three stages of the buyer’s journey:

·   Awareness – Your video should introduce your products and services in the most appealing way.

·   Consideration – Once they’re familiar with your products and services, show them how your product or service can help better than your competitor’s.

·   Decision – When your customer is ready to make a purchase, prove to your prospects that you have pleased many customers.

Know your target market

Video marketers always have their target audience at the forefront of their minds. If you’re a new business, we highly recommend creating a buyer persona to better understand your audience’s motivations and pain points.

The video creation process

Video is a powerful storytelling avenue only if used wisely. Here’s a step-by-step process of how you can create compelling video content: ·  

* Identify the topics that’ll appeal to your target audience

* Outline the script

* Develop a certain vibe for your videos

* Shoot and edit your videos

* Upload and incorporate videos into your marketing content

* Measure the results

* Improve your video marketing strategy based on data and feedback garnered

Create your Video Marketing Strategy today

If there’s anything to realize after reading this post, it’s that video marketing does wonder for businesses. If you’re not confident you can build one that’ll generate positive results, we at BrightMinds PH can help you develop video campaigns that work. We’ll walk you through your problems and goals, identify your target audience, and find out the best ways to reach them. Message us for a free quote today!