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How to Generate Leads for Fitness Coaching Program

Being a fitness coach involves more than just building bodies. You’re also working hard to expand your clientele and, more significantly, your business.

As you build your business, sourcing and recruiting a constant supply of clients is a vital step. Finding people who are prepared and willing to invest the necessary time and money, however, can be challenging.

The good news is that there are business leads available; all you need to do is know where to find them and how to draw them in.

This article will go over 12 strategies for expanding your fitness coaching clientele. We cover everything, from online marketing strategies to on-ground initiatives. 

​1. Become a social media rockstar

Social media marketing is the solution if you’re searching for strategies to draw fitness coaching clients to a gym. Social media marketing enables you to communicate directly with leads who are interested. They may hire your fitness coaching company if you provide them with useful information.

It is highly recommended to use social media to market your fitness coaching company. You can utilize a variety of social media platforms to find and contact prospective leads. Facebook, Twitter, Instagram, Pinterest, and LinkedIn are among them.

77% of U.S. Americans have a social media account. You have a fantastic chance to interact with these individuals and offer them insightful knowledge.

You can run paid ads on social media platforms to reach new leads. You might choose to advertise to particular people you believe would be interested in your services.

These ads fit well into their newsfeed. The word “Sponsored” tagged in the post is the only indication that your ad is an ad.

Depending on the platform you choose, your ad type will change. Photo and video advertising are supported by the majority of social media networks. Some go a step further and let you run carousel photo ads.

Similar to pay-per-click (PPC) ads, these ads often operate on a pay-per-click basis. Only when users click on your ads in their news feeds do you get paid. If increasing brand recognition and exposure is your priority, you can also choose to run ads to increase impressions.

You can nurture new leads toward conversion using your social media presence after obtaining them. Educate them with interesting material to pique their interest in working with a fitness instructor.

For your fitness coaching business, social media marketing is a terrific way to generate more high-quality leads that you can convert into customers. 

2. Invest time, resources, and effort in PPC advertising

One of the best lead generation techniques for your fitness coaching business is PPC advertising. PPC is a form of paid advertising that enables you to connect with prospects who are valuable and interested in your company. These are sponsored ads that are labeled as such and show up at the top of the search results.

These paid ads bring qualified prospects who are prepared to convert to your page. A PPC ad is clicked in 65% of all high-intent searches. Leads who are most eager to hire a fitness coach will come to you.

You must first do keyword research to start with PPC. Your ad is brought up in pertinent search results via keywords. You must pick the appropriate keywords to direct prospects interested in hiring a fitness coach to your ad.

Concentrate on long-tail keywords while selecting the best ones for your campaign. Long-tail keywords have three or more words in them. They attract leads who are specifically looking for a fitness coach, which helps your campaign achieve greater results.

You can tell someone is seeking a local fitness instructor when they search for “fitness coaches in Harrisburg, PA.” However, when someone searches “fitness coach,” they can not just be seeking a trainer but also details on what fitness coaches do or how to become one.

After choosing your keywords, you will submit a bid for where your ad will appear. Your maximum bid— the sum you’re prepared to spend each time someone clicks on your ad —will be established by you. The placement of your ad is determined by the maximum bid and the quality score.

After receiving your placement, you’ll start your campaign and begin generating worthwhile leads for fitness coaching.

PPC ads are a useful tool for generating interested leads. Since the ads are at the top of the search results, people tend to click on them. They naively believe that Google will deliver the best results for their search.

Long-tail keyword searches generate a large number of leads that are more likely to convert. They are trying to find the proper company. They will locate your company and seek your fitness coaching services if you employ PPC ads.

3. Leverage content marketing

A highly effective strategy for growing your fitness coaching company’s clientele is content marketing. By using content marketing, you may give your audience the important information they’re looking for.

Through your content, you draw leads to your page. Users are always searching for information and doing searches. When you give them the knowledge they require, they go to your website and look around.

They will find out more about your fitness coaching company if they are satisfied with the content they have read on your website. They will now become acquainted with your brand and learn about your company at this point. Even though they might not buy right away, they will think of your company when they are ready to do so.

Because of the useful information you offer, customers will pick your company above the competition when they are ready to convert. These leads will have confidence that you are knowledgeable and capable of meeting their needs.

You can offer a wide variety of stuff to your audience. Videos, infographics, blogs, and ebooks are the most often used formats. To maintain the attention and engagement of your audience, you should produce a diverse set of materials.

Focus on issues connected to your industry when you write content. For fitness trainers, you can discuss subjects like exercises, advice for maintaining a healthy lifestyle, healthy diet planning, and more. To make sure you’re sending the proper leads to your page, keep your attention on issues related to your sector.

You should also publish new content frequently. By posting material frequently, you can attract leads who are looking for information on a variety of fitness coaching themes. You might find leads looking for advice on a healthy diet and exercise by sharing material often.

Using content marketing to bring in new leads to your page is a really effective strategy. You’ll get leads that will support the expansion of your fitness coaching business.

4. Maximize the power of email marketing

Email has been proven to be 40 times more effective than Facebook or Twitter at assisting businesses in gaining new clients.

So if you don’t already have a strategy for email marketing that targets both your current and potential clients, do so right away.

You’ll remain in their minds by remaining in their inbox. Consider using email marketing software that enables you to add personalization so that you may adjust each message to the demands of the client (or prospect).

5. Incentivize referrals

According to research, over half of consumers base their purchases on recommendations, and 93% of consumers are swayed by word-of-mouth recommendations.

Giving current customers an incentive that raises the stakes and promotes social sharing can be beneficial.

For instance, consider providing the current client and his or her friend with one or two complimentary sessions. In addition to rewarding your present client for their continued brand loyalty, this enables the prospect to try out the experience.

6. Publish powerful testimonials

Customers seek trusted fitness instructors. They need someone who can back up their promises of results with evidence from actual clients rather than just making empty promises.

Even if you’ve only been doing it for a short period, there’s a good chance you already have a success story in mind.

If so, inquire as to whether they would be willing to share their experience to assist you in expanding your firm. To reach a larger audience, it is crucial to get those testimonials out there.

According to statistics, websites that feature success stories have higher page views and lower bounce rates (the percentage of visitors who leave a website too soon).

7. Develop your expertise in the sector

Why are blogs about health and fitness so popular, perhaps? See #1.

Customers are going online to talk about their health journeys since they may get quick access to international professional guidance there.

Make sure your voice is heard in the virtual conversation to get more business leads. Look for chances to write as a guest contributor for blogs, websites, articles, and other digital content.

A well-written, comprehensive post with your profile and byline attached can help you establish yourself as a reliable source. Additionally, you’ll create the conditions for increased online interaction, which you may employ to enhance your online presence.

​8. Increase your value (and marketability)

Immersing yourself in your industry and looking for new qualifications that will help you hone your craft are two ways to draw in new business prospects.

The American Council on Exercise (ACE), the National Academy of Sports Medicine (NASM), and the American College of Sports Medicine (ACSM) are some of the top, most renowned personal trainer certification programs.

Obtaining certification from organizations like these can increase your reliability. Additionally, it exhibits to potential customers your commitment to and investment in your industry.

​9. Make packages that attract and retain employees

Try coming up with some unique packages to attract new clients while still serving your current clientele.

The Bronze, Silver, and Gold concept may need to be abandoned in favor of something more goal-oriented. Perhaps you can create packages that aim to tackle fitness goals like fat loss, muscle gain, flexibility, or stamina improvement.

​10. Optimize your online content 

Do you want Google to list your website when people look for services similar to the ones you provide? If so, you must engage in Search Engine Optimization (SEO).

In a nutshell, SEO is the act of thoughtfully planning your web pages and other online content to improve user experience.

When done correctly, search engine websites like Google will give your material a high ranking and move it up in the user search results.

Your SEO score is influenced by a variety of factors, including your picture layout and the keywords you use in your articles, so practice and research are essential.

11. Support local community initiatives

It’s not hard to discover some kind of outdoor event asking for sponsorship, even in the smallest village.

There are various ways to promote your company and make your voice heard in your community and beyond, from 5K races to health expos.

You may reach potential customers by sponsoring events like these. Additionally, it gives you the chance to interact with potential customers and show them some of the services they may expect from you.

Consider offering a few complimentary trial sessions or one-on-one consultations. If you’re a race sponsor, consider providing water afterward or offering to assist runners in stretching before the start.

12. Visit your local gym 

One of the best places to find business leads is frequently right in front of you. Given that it’s already crowded with people looking to start an exercise regimen, the gym might be a terrific spot to meet potential consumers.

Try signing up for a group workout class to start. To check whether anyone would want any one-on-one support, you can even ask to speak to the group in advance, if that would suit you better.

There may be individuals who have been looking for a more focused, individualized training program but have been unsure of where to turn. Finding them and recruiting them where they are is a terrific idea.

Don’t assume that everyone is aware of what you do, in either case. Most people are preoccupied with their thoughts. 

At BrightMinds PH, we have sales and marketing specialists that can help you refine your marketing strategies! We always update ourselves on the latest marketing trends, so that we can provide you with the best services. If you’re interested to know more about what we have to offer, message us today for a free quote.

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The 8 Types of Copywriting That Your Business Needs

Copywriting is writing that encourages readers to take action, such as signing up for a newsletter, a free trial, or making a purchase from you. It comes in a variety of formats, including physical brochures, blog postings, and video scripts.

Employing a copywriter might assist you as a business owner in expanding your enterprise. However, because there are numerous forms of copywriting and the majority of copywriters are only skilled in one or two, finding the appropriate one can be challenging.

Asking the correct questions to find your perfect hire will be easier if you are aware of the type of copywriter you need.

Without further ado, here are the 8 types of modern copywriting you should be familiar with.

1. SEO Copywriting 

Want your audience to discover you?

Your audience might find you on search engines thanks to SEO copywriting.

Recent changes to the Google algorithm have largely killed the old approach, formerly the domain of spammy, keyword-stuffed content. Now, articles must provide actual value to end users while incorporating the keywords— a difficult thing to accomplish —in order for them to rank.

Here are some examples of SEO copywriting:

  • – Blog entries
  • – Articles (on external online publications)
  • – Web copy (home page, about page, etc.)
  • – Merchandise descriptions

To send targeted, organic traffic to your “virtual salesperson,” it seeks to assist your website in ranking for terms that people search for with the intention of making a purchase.

It does this by: 

  • – knowing in advance whether to target long-tail or short-tail keywords
  • – assessing the gaps in the present top-ranked content
  • – creating content that fills in the gaps while still pleasing Google

Marketing, technical, or thought leadership copywriting is frequently combined with SEO copywriting. After all, getting ranked and viewed on search engines benefits all kinds of copywriting. So make sure that the copywriters you hire have at least a rudimentary understanding of SEO. Inquire about their writing approach and hunt for pieces they authored that were successful.

Monday’s blog postings are written using SEO copywriting. Although the articles undoubtedly benefit their current readers, the postings are also SEO-optimized with carefully chosen keywords. This increases traffic to their website by making it easier for search engines to find their material.

2. Brand or creative copywriting

When you associate powerful emotions with your brand, your creative or brand copywriting will become memorable.

These emotions can be comforting familiarity like McDonald’s, upscale exclusivity like Louis Vuitton, entertaining enjoyment like Netflix, or any other emotions appropriate for your business and brand. 

It may come in the form of:

  • – Commercial jingles, such as McDonald’s “I’m lovin’ it”
  • – A story about the brand on the About page

to develop your brand’s entire identity in a consistent manner.

An example of this is the debut of Tiffany’s newest jewelry line, “Tiffany T1“.

Unlike typical copywriting, Tiffany instead markets itself on the ideas of boldness and self-expression rather than just stating benefits such as how the ring will make you look attractive.

Tiffany portrays its brand as high-class by subtly and indirectly selling its collection.

Customers become more desirous of being associated with the Tiffany brand as a result, boosting Tiffany’s long-term sales.

Creative copywriting is appropriate when your company is established and you want to eventually boost sales.

To find a creative copywriter, look for one who declares this explicitly. A typical copywriter could struggle to come up with catchy taglines.

3. Social Media Copywriting

Have you recently noticed posts from your favorite brands on Facebook, Twitter, or Instagram? Maybe they shared some fascinating images, videos, or insightful articles.

Through interesting or helpful posts, social media copywriting tries to engage the audience and make them remember the company. Social media copywriting, in contrast to creative copywriting, is more concerned with how the content is distributed than with the content itself.

Copywriting for social media modifies the material to meet the tone of various sites.

Facebook is entertaining yet somewhat serious and long-form. While Instagram has the vibe of a constant music-blaring party, Twitter is quick and animated.

Home Depot’s Facebook post showcasing a DIY project is an example of effective social media copywriting. By providing a fun DIY project to its audience, Home Depot engages that audience.

Home Depot creates a mental association between family bonding and itself in the audience’s mind by providing something that helps parents connect with their children.

Observe how Home Depot modified the post to fit Facebook and included a caption that succinctly summarizes the advantages.

If Home Depot were to tweet the post, the caption might be a little bit shorter. The company would also have more frequent updates on Twitter. 

When you have enough material on your website and are ready to direct visitors to it, social media copywriting is appropriate. 

It’s appropriate if you’re a consumer brand and want people to visit your stores more frequently. 

Look carefully for those who have “social media” in their title when selecting a good social media copywriter.

4. Marketing Copywriting

Have a fantastic good or service to offer? With the help of marketing copywriting, features are transformed into benefits that are clear to your target audience.

The formats of this kind of copywriting are the most versatile. It might take the shape of content marketing, which aims to gain the audience’s trust by educating them, though not to the extent of technical copywriting.

It might be editorials or advertisements published online for similar reasons. It may also take the form of website copywriting, which offers a trustworthy, expert façade through carefully chosen appeals and flawless tone, grammar, and spelling. But in essence, it transforms awareness into interest within your audience.

The main page of Slack, for instance, serves as an example of marketing copywriting since it generates attention by highlighting the advantages of various forms of copywriting. Additionally, it displays what Slack is about— helping teams stay informed —and has a clean structure and clear headlines.

Start with marketing copywriting if you’re new to online marketing. It enables you to create an appealing, trustworthy website that you can promote. Adding valuable material also helps your website be more substantial.

A general copywriter would do; selecting one is not difficult. The copywriter would probably do a good job for you if they have the necessary experience and can address your concerns.

5. Public Relations Copywriting

Public relations (PR) copywriting seeks to encourage others to spread the word about you rather than telling the world how great you are as marketing copywriting does.

Writing content for PR involves making it seem noteworthy so that media outlets will pick it up and publish it.

“Earned publicity” is regarded as being more reliable, particularly when it appears objective and is printed in reputable publications. By doing this, you can quickly gain the interest and trust of your audience.

The following are examples of PR copywriting, which tries to improve public perception of your business:

  • – Press reports
  • – Environmental reports
  • – Statements

It can be created to:

  • – Improve your company’s image through corporate social responsibility initiatives
  • – Spread publicity about new product releases
  • – Repair your company’s reputation should anything happen

An example is Apple’s 2019 Environmental Responsibility Report, which details its efforts toward taking care of the environment.

By showcasing details of its environmental efforts, Apple gains a boost to its public image through a flurry of articles by industry watchers.

Like creative copywriting, PR copywriting is best sought when your business is established.

This is where your business image starts mattering more than individual content or sales letters.

To find PR copywriters, search for candidates who have “Public Relations” in their title.

6. Technical Copywriting

To sell is to educate.

Giving your audience practical advice while they are having issues increases their faith in you. They are more receptive to your proposals as a result.

In-depth technical copywriting does this. It leads complete beginners to amateurs, and amateurs to specialists, without overwhelming them with facts and jargon.

This is accomplished by creating:

  • – User manuals
  • – eBooks
  • – White papers
  • – Detailed blog entries and articles

These materials contain more information than other kinds of copywriting.

This in-depth manual on machine learning from innoarchitech serves as an example of technical copywriting.

The subject of machine learning is complicated. With the use of clever analogies, this guide succeeds in gently guiding readers through.

Technical copywriting is required when your product or service is difficult for others to understand. For example, if you offer industrial machines, you need it to explain the ins and outs and show consumers how to use the equipment.

This calls for more than simply technical know-how. Along with occasional wit, the writer also must have the ability to clearly explain concepts. Additionally, one needs extensive research or prior experience in the field to write technical essays. So check the qualifications of possible candidates and see if they have authored similar material before.

7. Thought Leadership Copywriting

You’ll need to use thought leadership copywriting if you want to be recognized as an expert in your field. The goal of thought leadership copywriting is to educate the audience and leave a lasting impact.

Thought leadership, in contrast to technical copywriting, focuses on broad concepts like the future of an industry or a more effective approach to carrying out current industry practices. It’s intended for a highly educated audience, such as CEOs, executives, or even customers who are already familiar with the fundamentals.

It takes the following forms:

  • – Articles (especially on LinkedIn)
  • – White papers
  • – Research findings

Sallie Krawcheck’s societal commentary on gender inequity serves as an example.

Sallie Krawcheck is the Co-Founder of Ellevest. Ellevest is an investment platform created to help women get ahead. In her article, she laments how difficult it is for women to gain professional recognition. Her piece resonated with her audience, amassing over 3,000 likes and reactions. As a result, her profile and that of her business got more attention. 

Thought leadership is well-suited for B2B businesses, as 59% of decision-makers rely on it to vet the organization.

Given the level of insight required, such writing is best written by yourself, a fellow industry veteran, or a copywriter who’s willing to listen and pen your insights in an easily-digestible manner.

8. Direct-Response Copywriting

Your previous marketing efforts bear fruit thanks to direct-response copywriting. Direct-response copy transforms prospects into measurable results, such as newsletter sign-ups, free trials, and sales, if your sales funnel has established sufficient trust and desire in your prospects.

People might recognize the advantages of your goods or services and comprehend how they can meet their demands, yet they can be afraid to take the plunge. Direct-response copy uses logical and emotional triggers to assist individuals to get over their anxiety and take action.

In order to accomplish such, it has:

  • – Headlines that are attention-grabbing
  • – Copy that highlights benefits to pique desire
  • – A tempting offer potential customers can’t reject
  • – A clear, compelling, and concise call to action (CTA)

The landing page for Renegade Strong is an example of this as it aims to persuade visitors to sign up for a free trial.

Fitness aficionados are immediately captivated by the headline. The benefit-driven text captivates them and leads them to the CTA at the very end, which is the only thing standing in the way of their dreams.

A direct-response copy is the best option if you need to create revenue quickly. To achieve the best results, use a specialized “direct-response” copywriter.

Various Types of Copywriting Styles Fit into Important Stages of the Sales Funnel

The crucial phases of the buyer’s journey include several types of copywriting. By using SEO copywriting, your audience will learn about you. Your audience will remember you if you use creative and social media copywriting before they actually need your goods or services.

Technical and thought leadership copywriting develop trust while igniting desire by illuminating a clearer way to meet their demands. Marketing copywriting generates interest by emphasizing benefits. Direct-Response copywriting eventually pulls the appropriate triggers, causing them to take action.

At BrightMinds PH, we have copywriters who can help you effectively and efficiently grow your business! We always update ourselves on the latest industry news and trends, so that we can provide you with the best services. If you’re interested to know more about what we have to offer, message us today for a free quote.

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How You Can Set Up and Market An E-commerce Business

Learning how to establish an e-commerce business, like any other business, isn’t always simple— but setting up, creating, and managing websites where entrepreneurs, designers, and artists of all kinds can sell their wares is now easier than ever.

Starting an e-commerce business may make sense depending on your objectives. E-commerce businesses provide greater flexibility, affordability, and potential for many entrepreneurs because they do not require a physical site. So, how can you get started with an internet business? This post is here to assist you.

We’ll break down how to start an e-commerce business into seven easy steps so you have all the information you need to get your online store up and operating quickly.

How to Launch an E-Commerce Business

Step 1: Research the e-commerce market and identify your target market.

Conducting appropriate research is the first step in establishing an e-commerce business. You’ll want to explore the e-commerce field you’re interested in and make some judgments about your unique business, just like you would if you were opening a restaurant and looking into different locations, cuisine selections, and themes.

Consider what your e-commerce business will provide, for instance. Are you planning to sell goods or services? Are the products you’re selling physical or digital? Where will you get your supplies? Along these lines, consider the type of business strategy you want to use. Will you sell individual products, packages, subscriptions, or something else?

During this process, you should also consider the big picture: How will you deliver your products or services to your customers? What will your initial launch costs be? Are there any legal or other rules that apply to your product or service that you should be aware of?

These questions, among others, will be crucial at the start of your business and will assist you in developing and writing your business plan. This technique will help you better understand your specific objectives and how you plan to achieve them. Finding your specialization, especially in the e-commerce market, is a key component of this phase.

Although the expansion of the e-commerce market is beneficial to individuals learning how to start an e-commerce business, it also means that there is more competition. You should conduct competitive analysis and identify a market in which you believe you can create your brand and sell items and services. 

Step 2: Decide on a business name and legal structure.

After you’ve finalized your e-commerce business plan, the following step is to choose a name. You’ll want a name that is both unique and clearly identifies what your company is or does, just like any other business. You should check the websites of your local secretary of state and the United States Department of State. Check with the Patent and Trademark Office to be sure your business name isn’t already taken by someone else.

Although you won’t want to spend too much effort on a website just yet, it’s worth checking to see whether the domain name for your possible business is accessible. If your domain name is already taken, consider using a different business name or structure, such as “yourbusinessname.co” instead of “yourbusinessname.com.”

Next, decide on the legal structure of your company. Your choice of company entity will have significant legal and financial repercussions for your e-commerce business. You can form a sole proprietorship, general partnership, limited liability company, or corporation. Each of these entities has advantages and disadvantages, so you may want to seek legal guidance from an attorney or another legal professional to determine which is the best option for your company.

You won’t have to register in the state where you’re doing business if you create a sole proprietorship or general partnership. Instead, your business will be legally associated with your personal name, which means that if you wish to operate under the name you’ve chosen, you’ll need to file a DBA application with your local government.

Step 3: Obtain an EIN

For your e-commerce business, you’ll need to apply for an EIN, or employer identification number. Although not all business entities are required to acquire an EIN, this nine-digit number can help you keep your personal and corporate finances separate. Furthermore, you can obtain an EIN from the IRS for free by applying online, by mail, fax, or by phone. Because you’re learning how to start an e-commerce business, you’ll probably want to apply for this business tax ID online, and you’ll get your number almost immediately.

Step 4: Obtain business licenses and permits

Following your EIN application, you’ll need to secure any business licenses or permissions required to operate legally in your city and state. You don’t need to register your e-commerce business with the state if you’ve formed it as a sole proprietorship or general partnership, as we discussed above— unless you’re filing a DBA to legally operate under a certain business name. However, you must register your business with your state and obtain a general operating license for the other business entity categories. You may also need to obtain a municipal operating license, depending on where your business is located.

Most e-commerce enterprises do not require as many business licenses and permissions as brick-and-mortar establishments because they are operated from home. You’ll need to figure out what the precise criteria are in your area, which you can generally find out by visiting your state or local government’s website. Most places, for example, require home-based business owners to obtain a home occupation permit in order to lawfully operate. This form of permit simply certifies that operating your business from your house does not result in increased traffic, noise, or other undesirable conditions.

You may also require the following sorts of business licenses and permits:

  • Professional and trade licenses for specific industries
  • Sales tax permits
  • Health, safety, and environmental permits
  • Signage permits
  • Building and construction permits

Step 5: Create your website using an e-commerce platform.

You’ve finished the documentation required to register and legally start your e-commerce business at this point. The majority of our steps thus far have paralleled the process of beginning a physical business in this way. Instead of looking for a place and planning to open a physical store, you’ll instead focus on building your website and online store.

This website, like a real storefront, will be the face of your company. It will be the first thing your customers see and will be used to browse and purchase your items or services.

With this in mind, one of the most crucial aspects of launching your e-commerce business will be creating your website. As you construct your online storefront, keep the following items in mind:

As previously said, you must first consider your domain name. Your domain name should (at the very least) be similar to your company name. Along these lines, and maybe most importantly, you’ll need to choose an e-commerce platform. Your e-commerce platform, whether it’s all-in-one software like Shopify or an open-source platform like Magento, will be the foundation on which you construct and develop your online business.

Most e-commerce platforms let you modify your design, add your domain (or buy one), manage inventory, take and ship orders, accept payments, and more.

Although there are hundreds of these platforms on the market, you might want to start your e-commerce business with one of the following popular options:

Shopify

Shopify, perhaps the most well-known and popular e-commerce platform, provides a comprehensive, user-friendly solution with a number of add-ons. Shopify subscriptions are available in four different options, starting at $9 per month for Shopify Lite (which does not contain a full online store).

Squarespace

Squarespace is most recognized for its modern layouts and as a website builder. It also has e-commerce capabilities. Squarespace offers two e-commerce-specific plans: Basic for $26 per month and Advanced for $40 per month.

Squarespace, like Shopify, is easy to use and can accommodate business owners of various technical skill levels. However, because Squarespace is primarily a website builder, it may not have as many features, tools, or add-ons as some other options.

Magento

Finally, if you want complete control over every part of your online store, the open-source version of Magento might be the way to go. You can change any element and design your site with this e-commerce platform, but you’ll need technical knowledge (or pay for it) to do so.

Although this platform isn’t ideal for newcomers to e-commerce, if you have the technical know-how or the funds to hire a developer, you’ll discover that Magento has the most features of any open-source solution on the market— and it’s free to download.

As you can see, there is a lot to consider when picking the ideal platform for your e-commerce business. Cost, features, usability, and other factors should also be considered; ultimately, as the backbone of your e-commerce business, you’ll need a working system that allows you to get up and running and manage your operations on a daily basis. 

After you’ve determined whatever option is best for you, the following step is to customize and launch your site. Consider how you want your online store to be arranged, the design you want to use, the colors you want to use, and so on. You can either build and launch your website yourself or hire a professional designer or developer to help you, depending on your platform and budget.

Step 6: Find or create products (and keep track of them).

You’re almost done with the process now that you’ve chosen your e-commerce platform and launched your website. You’ll need to source the things you’re intending to sell at this point. When you did your research in step one, you should have already thought about how you’re going to approach this process. You can produce your own products, buy them from wholesalers, or— if you’re offering your own services, such as consulting, for example —just describe and list them on your company website.

If you’re selling things, this phase will be more difficult because you’ll need to think about how much inventory you’ll need to start, as well as what your initial expenditures will be. You’ll also want to take the time to list your inventory on your online store, considering the customer experience, SEO, and how the process will operate from the time a consumer orders a product to the time they receive it.

Step 7: Promote your online store.

You’ve now mastered the art of starting an e-commerce business. You’re ready to start serving customers now that your products or services have been prepared and listed on your online store, and your website is up and running. Of course, you’ll need to market your e-commerce business appropriately to accomplish this.

You can use a variety of marketing tactics, including Google AdWords, social media ads, podcast ads, word of mouth, blogging, influencer marketing, and others. At the most basic level, you’ll want to optimize your business website for SEO and use any online marketing tools that your e-commerce platform provides.

You’ll want to keep track of which marketing methods are working and which aren’t after your e-commerce business is up and running and you start receiving orders— especially if you’re investing money in them. You’ll be able to tweak and adapt your marketing strategy as time goes on to see what works best for your company.

With the growth of e-commerce and increased competition among sellers, marketing your online store is more crucial than ever. Having said that, putting the concepts in this post into action takes time. The strategies span a variety of channels that must all be examined on a regular basis, and results will not appear overnight.

At BrightMinds PH, we have e-commerce specialists that can help you refine your e-commerce strategies! We always update ourselves on the latest e-commerce news and trends, so that we can provide you with the best services. If you’re interested to know more about what we have to offer, message us today for a free quote.

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How to Create a Successful TikTok Strategy to Increase Awareness

Social media can be a powerful tool to boost brand awareness if you play your cards right. Among the social media platforms your brand should invest in is TikTok. 

The fastest growing social media website in recent years, this video app is more than just a platform for the youth to express themselves. It is a driving force that profoundly impacts music and culture. 

Your brand is missing out on many opportunities simply by not having a presence on TikTok. That’s why you should open an account if you don’t already have one. But how do you maximize your TikTok account? 

Here, you’ll find tested and proven strategies to use TikTok and entice more people to discover more about your brand. You’ll be inspired to devise an engaging campaign that can give your brand a big boost. 

TikTok 

Before diving in on winning TikTok strategies, let’s talk about TikTok and its overall impact.

TikTok is the leading platform for short-form video content. It allows users to create 15-second videos on any given topic. Since its launch in 2018, this platform has exploded in popularity, particularly with Gen Zers.

Why TikTok is so Popular

TikTok’s rise to mega-popularity can be traced to three key factors: celebrity endorsement, easy-to-use interface, and localized content.

Since it was first introduced to the world in 2018, TikTok has tapped on the star power of different celebrities to drive people to explore the app. Not only has TikTok chosen celebrities known all over the world, but the platform has also utilized local celebrities to reach a wider audience. 

These celebrity partnerships have been vital to driving traffic to TikTok. Not only did these celebrities post content on TikTok, but they also posted on their other social media accounts for increased awareness. 

The TikTok app’s popularity is also grounded in its simplicity. It doesn’t take plenty of time or effort to shoot a short video clip. Moreover, the TikTok algorithm is designed so that video clips start playing as soon as you open the app. One can get lost scrolling on TikTok for hours because of its addictive nature.

Moreover, despite being a global social media platform, TikTok focuses on localized content. The app often runs contests and challenges for more people to create their own videos on TikTok. 

Top 13 TikTok Strategies 

Now that we’ve identified what makes TikTok tick, let’s go into how you and your brand can use TikTok to your advantage. 

Without further ado, here are winning strategies to devise a successful TikTok marketing plan:

  1. Know your audience. 

Before you start developing content on TikTok, you should think about your target audience. While TikTok is popular among the Gen Z generation, more and more people have embraced TikTok. In short, TikTok is not just a social media platform for teenagers. 

As you brainstorm on the type of video to shoot, you should consider the kind of demographic you’re trying to reach. This mindset will make shooting and editing videos easier. Even if you haven’t figured out the type of content you plan on publishing in the future, you should at least figure out what won’t work for your target audience. 

  1. Use the right hashtags.

Many social media platforms, including TikTok, use hashtags to catalog content and make the search for videos more convenient. Using hashtags on TikTok can increase your following, help identify your competitors, and amplify the reach of each post. 

Here’s a tip: while hashtags can drive traffic to your account, you should avoid using generic hashtags. Your brand has a better chance of standing out when using a more unique hashtag. The goal is to be seen by a wider audience, so you shouldn’t use hashtags just because they’re popular. You can even use a hashtag tied to your brand, so people can get to know your brand better simply by clicking on the particular hashtag. 

  1. Collaborate with TikTok influencers

Let’s face the fact: the public tends to trust real people more than brands. You should explore collaborating with TikTok-famous influencers to amplify your brand’s popularity. 

TikTok influencers know what types of content work well for their target audience. These people have tried and tested different video styles. They already know what works and what doesn’t for their followers. With their insight, your brand can develop more authentic and engaging content. 

If you’re working with a dancer, your best bet is to have them dance along to a song that works well with your brand. Strategic product placement is also key. If you’re collaborating with a comedian, let him market your brand in a silly way that doesn’t compromise your brand’s integrity. 

  1. Choose the right influencer. 

When it comes to collaborating with influencers, your brand shouldn’t just partner with whoever has the highest follower content or who has the most video likes. The TikTok influencer you invest in should be able to reach your target audience. 

For example, if you’re a beauty brand, your best bet is to partner with a stylish influencer who’s passionate about maintaining a certain aesthetic. If you’re marketing a fitness campaign, choosing a fitness instructor or enthusiast might be best. 

Every influencer provides the opportunity to reach different types of target audiences. Your job is to determine whose followers reflect the kind of people who fit your brand perfectly. This strategy is vital for customer leads. 

  1. Follow TikTok trends

Riding on what’s popular on TikTok can increase your brand’s relevance. Trending topics come and go in a flash, so you should strike the iron while it’s hot. Creating and sharing videos relating to these trends can increase your brand’s following. 

When you’re riding on a trend’s hype train, your brand shouldn’t just copy whatever everyone else is doing. To make your brand stand out, you should have a unique element to pique people’s interests. 

At the same time, your brand should be strategic in following a TikTok trend. Some trends might not be appropriate to your brand and target audience. It’s better to create meaningful content that your audience would appreciate rather than riding on whatever is popular at the moment. 

  1. Encourage your followers to comment and engage them regularly

A winning TikTok marketing strategy doesn’t stop at posting exciting content. Like other social media platforms, TikTok encourages frequent user engagement. Being proactive in the comments section can spark meaningful conversations. These conversations can lead to potential customers. 

Take note of this: creating a winning TikTok strategy requires a personal approach. Your brand shouldn’t just reply to users with generic statements. You can win over more people by addressing them individually in a thoughtful manner. 

When your followers feel seen, they’re encouraged to post even more comments. Remember that TikTok displays the number of comments on your posts. The more likes and comments you have, the wider audience your content might get to reach. 

  1. Comment on other users’ accounts

Aside from regularly engaging your followers on your brand’s account, you should go the extra mile and engage with other users. This strategy will make building a substantial following so much easier. 

Your brand should leave interesting or funny comments on other users’ content when appropriate. Knowing they have your brand’s attention can be flattering and potentially drive your follower count. After all, your goal should be to create an inclusive online community that’s approachable yet aspirational. 

  1. Post on a regular basis

Posting too much is discouraged on some social media platforms because your content might not get meaningful engagements. It’s not recommended to oversaturate your audience, after all.  That’s not the case when it comes to TikTok. 

TikTok encourages its users to post frequently. The more videos you post on your account, the higher your follower count. This strategy is also vital for more people to discover your account and decide to follow you. 

  1. Maximize TikTok’s effects

When it comes to TikTok, your brand shouldn’t take itself too seriously. TikTok has a plethora of effects you can use to make your content stand out. Under the Effects tab, you’ll discover different options that can take your videos to the next level. 

The sky is the limit when using TikTok’s effects. However, you shouldn’t go overboard as well. Your brand should be mindful of your audience’s reception to the video. When you’re editing your videos, you should ask yourself, ‘what would my followers think of this?’ Know your audience. 

  1. Inject a sense of humor. 

People log onto their TikTok accounts to entertain themselves. Plus, people love to laugh as a respite from everything else in the world. Tickling people’s funny bones can engage more people and drive them to learn more about your brand. 

Brands can increase their following by incorporating a down-to-earth and relatable sense of humor on their accounts. More people would support your brand if they could empathize with you. Moreover, injecting a good sense of humor into your content will encourage people to watch your other content more. 

  1. Make your video descriptions crystal clear

TikTok allows you to create videos up to a minute long. You should make every second count. Every post and corresponding video description should be of value to your followers. 

The strategic use of keywords is essential for SEO purposes. You want the TikTok app to catalog your content appropriately and, hopefully, reach your target audience. While it’s vital to use the right keywords, the description should make sense when read by people.

However, you have limited space to entice your audience. To craft witty yet relevant captions to accompany your videos, consider repurposing the captions you’ve written for your other social media platforms. Keep your captions snappy to get more people’s attention. 

  1. Use TikTok ads.

Advertising on TikTok is now easier because TikTok has developed a formal advertising tool. TikTok offers three types of ads: in-feed native ads, hashtag challenge ads, and brand takeover ads. 

In-feed native ads are pretty much like traditional ads you see on other social media platforms. You can add website links and Order Now buttons to encourage people to buy your product. Meanwhile, a hashtag challenge ad involves creating instructions and rules for a featured challenge. This type of ad helps reach a targeted audience. 

Brand takeover ads let people get creative through GIFs, images, or clips that lead to a hashtag challenge or landing page. When choosing what type of ad to invest in, think about what your target audience would find most engaging. 

  1. Take advantage of TikTok analytics

No matter what social media platform you’re using, analytics can be helpful in figuring out what tactics have worked from what haven’t. There’s more to TikTok than the number of likes, comments, and shares your video content gets. Exploring TikTok’s analytics tools can help plan future content and marketing campaigns.

What’s awesome about TikTok analytics is that you can use it for free. You just need to upgrade your brand’s account to a ‘pro’ account. All you have to do is go to the ‘Privacy and Settings’ section on the app, then click on ‘Manage my account.’ From there, you should upgrade to the ‘pro’ option. 

TikTok analytics is vital to improve your brand’s performance on the app. You even get insight into what type of content your audience is watching and what time they’re most active. This data is key to determining what kind of content you should explore more and what you shouldn’t waste your valuable resources on. Moreover, you can recalibrate your posting schedule for a better audience reach. 

Closing thoughts 

TikTok poses a lot of potential since it’s one of the new social media players on the block. With these TikTok strategies, you have a better chance of expanding your audience and increase awareness of your brand. 

To be ahead of the pack, you should start as soon as possible. Take a leap of faith and open a TikTok account for your brand. To make jumping on the TikTok hype train so much easier, we at BrightMinds PH have content specialists willing to help you out! If you’re interested to know more, message us today for a free quote!

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Why Hire Filipino Virtual Assistants

As a business owner, you’ll have to wear many hats at some point in your life. You’ll wake up in the morning to answer inquiries, attend client meetings in the afternoon, spend the evening brainstorming for content ideas, and stay up all night doing administrative work.

However, when your business starts to grow, you need to let go of some tasks so you can respond to high-value work. Therefore, you’ll need someone or a team to help you carry out business-related tasks to help you move closer to your goals.

So, if you think it’s about time to focus on high-value activities to further business growth, consider investing in virtual assistance. Virtual assistance is rapidly becoming a crucial part of a successful business in the digital age. And if there’s anyone who can provide it best, it would be a Filipino virtual assistant.

What makes a Filipino virtual assistant stand out in the virtual assistance industry? Where can you find them? Here, you’ll find everything you need to learn about Filipino virtual assistants and a detailed process that will help you find and work with one.

What is a virtual assistant?

A virtual assistant is a remote employee who supports a business by accomplishing specific tasks for an hourly or monthly package, making it a cost-effective alternative to hiring a full-time personal assistant.

They usually support more than one client simultaneously, but some choose to work with only one depending on the employment agreement. Their day-to-day activities include making phone calls, scheduling meetings, managing social media accounts, creating content, replying to emails, and more.

Why hire a Filipino virtual assistant?

With more and more Filipinos acknowledging the benefits of remote work, virtual assistant services in the Philippines have skyrocketed over the years. In fact, Manila sits on the number 2 spot in the 2014 Tholons Top 100 Outsourcing Destinations. Indeed, they’re no beginners in the outsourcing industry. The  Philippines is known to be the call-center capital of the world for a reason.

Aside from this, we have listed several reasons why it’s best to hire a Filipino virtual assistant:

1.     Filipinos are fluent in English

Did you know that a small country such as the Philippines is deemed one of the world’s largest English-speaking countries? According to the Education First’s 2020 English Proficiency Index (EF EPI), the Filipino people’s English competency in Asia ranks second to Singapore. Additionally, more than 90% of the population can speak English as a second language! In other words, there are approximately 90 million Filipinos who can speak English, so there’s language barrier will not be a massive issue!

2.     Filipinos understand Western culture

The Philippines has been colonized by Spanish, US, and Japanese before, making the country a melting pot of cultures. English is used as a secondary medium of communication, and with this, the influence of Western media has become apparent. Filipinos access Western news, music, movies, and other forms of information every day. In fact, the Philippines was the top one in the list of countries following the NBA on social media.

If not always, Filipinos almost use basic English language in a usual conversation, giving them an edge compared to their non-English speaking neighbors.

3.     Filipinos can work comfortably with foreign clients

Filipinos are famous for freelancers and BPO companies. Since they have significant experience working for offshore clients, chances are your next Filipino VA had worked with other international clients before and offered the same type of service and assistance you’re looking for.

Filipino virtual assistants, especially the experienced ones, are already familiar with the demands of working with a foreign client like you. These demands include adjusting to different time zones, using new tools, and other specific requirements you’re looking for in someone. However, they’re not afraid to show they’re capable and are willing to go the extra mile to meet your requests!

4.     Filipinos are hard-working, passionate individuals

Filipino people take pride in their values, no matter where they are in the world. These individuals are very hardworking—giving their 101% in any job, displaying the ability to work well with others, and demonstrating resiliency during challenging times.

If you ask any business owner who works (or used to work) with a Filipino virtual assistant, expect to hear praises about great work ethics. It’s because Filipino people are passionate about providing honest and thorough service.

5.     Filipinos can thrive well under pressure

Filipino workers, virtual assistants included, have been trained in school and at home to stay calm in times of pressure. Aside from their ability to handle stress, they are enthusiastic about achieving their tasks and assisting their bosses when the need arises. In addition, they are committed to helping their teams grow until they reach their goals. With these two traits, you can expect that your next Filipino VA will give your high-quality results.

6.     Filipinos are great listeners

Despite their noisy, rowdy image, Filipinos are excellent listeners. Their ability to listen and comprehend information easily helps increase productivity within the workspace. In addition, they can quickly grasp basic concepts and are willing learners who seek constant growth. Therefore, you can expect them to meet or exceed your expectations.

7.     Filipino virtual assistants provide weekly and monthly reports

When working with a Filipino virtual assistant, part of their job will be to provide weekly and monthly reports on their tasks and accomplishments. These reports will give you a complete view of work timelines, the activities rendered, and their results. Consequently, some PH-based virtual assistant companies have online portals that you can access to see your virtual assistant’s workload and progress.

8.     Filipinos are loyal

There’s something about Filipinos and their willingness to stay in a company for many years. They are very loyal, especially if their employers give them what they deserve, including excellent working conditions, work-life balance, and a competitive salary. Likewise, Filipino VAs value their work and their relationships with their co-workers.

9.     Filipinos have a positive mindset

In connection to their ability to display grace under pressure, Filipinos are very optimistic—always seeing the brighter side of challenges. They manage to put on a smile even when they have a lot on their plate. Therefore, you don’t need to worry about having unnecessary drama in your team.

10.  Filipinos exhibit professionalism

Filipino people are generally known for their hospitable nature. This characteristic is felt both in their homes and workplaces. Additionally, they are very respectful to others regardless of race, ethnicity, age, and gender orientation. This trait is no surprise as Filipinos are taught to use words such as “po” and “opo” to show respect to elders at a very early age.

The same trait is carried over to their working relationships. Filipino VAs are very respectful and polite. And while they can articulate their thoughts very well, they will do so with humility.

11.  Filipino virtual assistants are more cost-effective

The Philippines may be home to the most competent workers, but it has low labor costs. If the average monthly net salary in the United States is $2,730 in 2021, the Philippines only has $288.35. This is one of the many reasons overseas clients outsource services in the Philippines.

Hiring a Filipino virtual assistant will help you save money without compromising on fantastic results. However, as a responsible employer, it doesn’t give you the right to lowball your employees. Hiring a Filipino VA may be a cheaper alternative, but ensure to provide a salary that’s commensurate with your employee’s experience.

12.  Filipinos have commendable work ethics

The Philippines is a disaster-prone country, but that rarely becomes an issue for remote workers because they always find a way to make it to work in the face of a natural disaster.

You may have seen stories of students braving the mountains and flooded roads just to get to school or communities helping each other in times of calamity. This Filipino resiliency is also present in virtual assistants as well. A responsible Filipino virtual assistant will do anything they can just to show up for work. And in instances they won’t be able to, they will exhaust all their efforts to inform you right away.

How to find a Filipino virtual assistant?

At this point, chances are you’re already considering hiring a Filipino VA. Now that you’re ready to regain control of your business, time, and life, how do you actually hire a VA?

First, you have to answer a few questions:

1.     Are you looking for someone who can work full-time or part-time?

Before posting a job opening online, figure out where you’re spending most of your time at work and identify tasks you can pass to your Filipino VA. Next, decide if your VA will have to work for those tasks for a total of 40 or 20 hours weekly.

Whether you need someone to work full-time or part-time, assess if you have the budget. If you’re short on budget, you can consider hiring a part-time contractor who’s working with multiple clients.

2.     What skills and qualities are you looking for in a Filipino VA?

List down all the qualities that you’re looking for in a VA. Make sure that the candidate will fit your company’s culture. But the good thing about Filipino VAs is they’re very adaptable and passionate about improvement.

Another thing to note is the list of tasks you’re delegating. While there are tasks that don’t require hard skills, there are projects that need to be designated to experienced VAs. For instance, if you need FB ads optimization, it’s best to hire someone knowledgeable in that field. Hiring an inexperienced VA is not recommended unless you’re experienced (and willing) enough to train your new hire.

3.     How much time can you spend on training your new hire?

Hiring a Filipino VA means investing time and money, and how effective you train them during the first few weeks sets the tone of their performance later on.

So, ask yourself: Are you willing to train your Filipino VA during the first few weeks? Would you be able to render 2 to 4 hours daily supervising them?

Where can you find the best Filipino virtual assistants?

If you already have the answers to the questions stated above, the next step is preparing the description for the role. It should include information about your business, its location, level of expertise required, list of job responsibilities, and salary.

Once your job description is ready, you now have two options to begin your search for your next VA: post on several job posting sites or approach digital marketing companies or agencies like BrightMinds PH for a hassle-free hiring process. Usually, businesses offering virtual assistance guarantee the most experienced virtual assistants. Unlike hiring freelancers, hiring through BrightMinds PH has more advantages:

Pre-screened and trained – One of the advantages of hiring a VA from an agency is that they’ll endorse a professional virtual assistant that has gone through screenings and training. Hiring a VA from BrightMinds PH means you’re getting your money’s worth.

Cost-effective – Most virtual assistance agencies train VAs for their jobs. In other words, you won’t need to shell out for courses and training. If you look at the bigger picture, you’ll realize that hiring a VA from BrightMinds PH is more cost-effective than other options.

Wide selection of screened talents – BrightMinds PH will give you access to talents armed with various skills you might need for your business.

Your responsibilities as an employer

Once you’ve hired the best candidate, keep in mind these pointers that you need to fulfill as an employer:

–        Give your Filipino VA the full scope of their responsibilities

–        Provide a specific schedule and working hours

–        Since Filipino VAs tend to be shy at first, provide supervision during the first few weeks and encourage them to ask questions freely 

–        Feel free to provide feedback and guidance so your VA can continuously improve moving forward

–        Provide them with yearly or quarterly training that will help them grow as an individual and a professional

–        Provide them with what they’re worth! Aside from their base salary, give them benefits, bonuses, special leaves, and more.

Closing thoughts

Hiring someone to take over some of your business activities can be challenging. But with a Filipino virtual assistant, you can achieve your business goals faster than ever before.

Looking for the best place to hire a virtual assistant? Look no further! BrightMinds PH offers exceptional virtual assistance at an affordable rate. If you’re interested in our services, book a call with us and we’ll gladly discuss how we can help you reach your business goals.

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How to Boost Traffic to Your Website in 2022

Go out and look around you. You’ll mostly come across many people using their smartphones, laptops, and other gadgets.

It’s no secret that internet usage has greatly skyrocketed during the COVID-19 pandemic. With restrictions prompting most of us to remain indoors and stay in touch with the outside world via technology, more and more people are relying on the internet to connect, learn, and purchase.

The internet is now brimming with billions of content as it has become a famous avenue for businesses to market their products and services. This very reason had businesses and organizations vying to be on the top of search engines.

But mastering the art of boosting website traffic is anything but easy. Search for ways on the internet, and you’ll be bombarded with too much information. Lucky for you to be here because, in this article, we’ll dive into effective, time-tested methods for increasing your website traffic this year. 

What is website traffic?

It’s simply another term referring to online users who visit a website. The website traffic is measured in visits, often dubbed as “sessions,” and is a standard website performance metric used to determine online business effectiveness. According to Big Commerce, website traffic was the sole, most important metric used to determine a website’s effectiveness. But as researchers and marketers got savvier, analyzing website performance became more diverse and advanced.

Why it matters to your business

Why does website traffic matter, you ask? For starters, if you aren’t attracting visitors to your website, your brand will not flourish in the digital landscape. If you’re not attracting visitors, then you won’t generate sales or achieve your business goals.

That being said, there are the three primary ways you can implement to boost your website traffic number:

1. There is a need for more targeted traffic to generate more sales.

2. Traffic from these targeted users is more likely to stay and return to your website.

3. The more an online user spends time on your website, the more likely they will sign up for your newsletter and revisit your website for deals, announcements, discounts, and new product launches.

Different types of website traffic

Here’s the thing: not all web visits are quality or relevant to your goals. Here are the different types of website traffic and their corresponding meanings, as discussed by Cyber Click.

Organic traffic

This refers to the total number of visitors who conducted research on search engines like Google. Visitors most likely came across your website through the search results. Organic traffic accounts for a high percentage of visits, and one thing you can do to boost organic traffic is by implementing search engine optimization (SEO) techniques.

Direct traffic

Often the least talked about, this type of traffic indicates the number of visitors from various origins. These are users who found your website through typing the URL of your website into the search bar, accessing your site in their bookmarks/favorites, and clicking on a link in an email or non-indexed file.

Direct traffic comes from online users already aware of your site and visiting it on purpose.

Referral traffic

This type of traffic happens when a user clicks your website’s link from external sources like forum or blog. Participating in link building activities has been proven to increase referral traffic. It is the type of traffic that could take the form of blog posts, articles, press mentions, and the like.

Affiliate traffic

Relying only on organic traffic means limiting yourself from more potential audience. Affiliate marketing is a popular method to increase the number of website traffic. Affiliate marketing refers to the method by which an affiliate earns a commission for advertising a brand’s product or service. This is essential if you’re operating an affiliate website. For this, you’ll need an associate to market your website on their network. The payment method happens on a per click, transaction, or contact.

How to boost your website traffic

There are many ways to boost your website traffic, but the following tips have yielded better results than any strategy out there.

Leverage social media

Social media platforms are great traffic drivers. Social media traffic takes place when you utilize your brand’s social media platforms very well, and lead users to your website.

Now, what makes it important?

1) Fostering deeper connections with your target market – The primary goal of social media is to bring people together. Today, anyone has the power to grow their audience on Facebook, Instagram, TikTok, LinkedIn, and other platforms by engaging with online users. Likewise, you can also tap social media influencers to promote your website through sponsored posts.

2) Sharing knowledge and expertise – Through bite-sized contents, you can share your knowledge and entice prospective clients. Talk about your products, services, advocacies, and other interesting topics to encourage online users to visit your website.

3) Increasing online presence – You can massively improve your website traffic and online visibility by consistently providing value on social media platforms.

Here are some social media tips to get you started:

–   Know your audience – If you’re a small, start-up business, focus on limiting your social media usage to a maximum of three platforms. Focus your efforts on your chosen platforms to ensure positive results. Don’t forget to pick the right platform/s for your industry. Keep in mind that each social media platform targets a different demographic, so make sure to do research before anything else.

–   Post consistently – Being on schedule will keep you accountable and help you grow a steady stream of followers. Don’t forget to include your website link in the captions if necessary.

–   Analyze your results – Gauge and assess your social media efforts. Then, with trial and error, you’ll be able to find the proper schedule, strategy, and forms of content for your audience.  

–   Use hashtags – A hashtag motivates social media users to explore content that matches their interests, which can help brands reach their target audience. In today’s busy world of social media, people can quickly get overloaded with information. Using the right hashtags will make you stand out from your competitors, so make sure to research what your target audience is looking for!

This type includes online users who went to your website after clicking on an advertisement from pay-per-click (PPC) advertising networks like Google Ads. Keep in mind that these networks incorporate various types of ads and locations, so make sure to choose which one is more beneficial for your business. For instance, you can use Google Ads to advertise a page in search results.

Optimize your Google Business Profile

According to LocalIQ, an optimized Google business listing garners seven times more visits than an unfinished one. Therefore, don’t forget to take advantage of the free opportunity to set up your Google Business Profile!

An optimized listing includes the following: high-quality photos of your logo, in-store photos (if you have a physical store), reviews/ratings, website link, category, open hours, phone number, and answered questions.

Write and encourage guest blogs

Guest blogging is a two-way method. You can invite people to blog on your website, and you can be a guest blogger for blogs in your niche.

If your guest post gets approved on a high-authority website, the chances of garnering quality traffic increase. Not only will it affect your web traffic, but it will also help boost brand recognition. In addition, if you are a guest poster, the website’s owner will usually allow you to share your website’s link. This will earn you referral traffic, and at the same time, earn backlinks on your site. Indeed, it’s a win-win situation!

There are several ways to search for websites that allow guest posting. According to User Growth, there are the two most popular ways:

1. Use Google search and type in the following on the search bar:

–   your keyword(s) + inurl:write-for-us

–   your keyword(s) + inurl:guest-post-guidelines

–   your keyword(s) + guest-posts

–   your keyword(s) + bloggers wanted

–   your keyword(s) + inurl:write-for-us

–   your keyword(s) + submit an article

–   your keyword(s) + contribute

–   your keyword(s) + accepting guest posts

–   your keyword(s) + become a contributor

2. Use social media. Simply search relevant terms like “guest post,” “guest posting,” or “guest author” to find websites that accept guest writers.

A backlink is a situation where one page on the internet references your website on theirs through a clickable link. Also known as an inbound or exterior link, it provides an interesting signal to search engines, suggesting that your website is valuable. And when search engines detect its relevance, they will boost the visibility and rankings of your website.

Here’s are some tips you can start doing to increase the traffic coming to your website:

1. Use Haro – In case you missed it, Help A Reporter Out (HARO) is a site where journalists seek help completing an article. Here, journalists post several questions, and if you were able to provide answers, you could get free press. This is where journalists from internal websites such as Entrepreneur, Time, and The New York Times inquire, making it a great place to shoot your shot for quality backlinks to your website!

2. Create infographics – Appeal to visual learners through infographics. One of the many reasons brands love using infographics is that it simplifies complex ideas, making stories more digestible for readers. Brainstorm for content or idea you want to share through an infographic. Make sure it includes an exciting story that your audience will be interested in. You can breeze through current trending topics for inspiration.

Through using long-tail keywords

Producing relevant content is only half of the battle if you want to increase your website traffic this year. Conducting keyword research is just as important as coming up with a creative idea that’ll entice your audience.

When doing keyword research, focus your attention on long-tail keywords. These are words consisting of three to four words, such as “best restaurants near me” or “how to lose weight in 1 month.”

Optimize keywords and match people’s search inquiries. For instance, if your website sells makeup products, then “makeup” and “beauty” should be the focal point of your keywords.

Use these long-tail keywords to craft compelling titles for your articles. You can search for keyword ideas using tools such as Ahrefs’ free keyword generator, WordStream, and Wordtracker.

Improve your On-Page SEO efforts

There are a lot of SEO tactics you can implement on your website pages to boost their ranks in search engines. 

Don’t know where to start? Here are some tips you can start implementing today:

Meta description – This refers to the text appearing below your URL in search results. It gives insight or a brief description of what an online user can expect to see on your website. The meta description is only limited to a certain number of characters, making it your only chance to entice online users to click your website link aside from the headline or article title itself.

Well-designed website – Never underestimate the power of having a well-designed website. If your website does not reflect your professionalism or passion for your craft, people will leave and search for others. That’s lost visitors, social media buzz, and potential revenue.

Evergreen content – This refers to any type of content that will stand the test of time, keeping your website on top of the search rankings for long periods.

Use relevant keywords – Keywords are primarily what lead people to your website. To properly utilize keywords, take your website’s elements (images, articles, videos, etc.) and summarize them in SEO-friendly words. Then, include your keywords in your URL, meta descriptions, header tags, and alt attributes to make your website rank higher in search engines.

Titles and headlines – Align your on-page headlines to the language of your audience. Make sure your headline incorporates your chosen keyword/s and accurately describes the page content.

Closing thoughts

The bottom line of this discussion? Don’t put all your eggs in one basket! There are many ways to increase your website traffic this 2022, so take advantage of the best strategies out there! With time and effort, you’ll realize that a diverse approach combining various strategies will help you reach your business goals.

From optimizing your on-page SEO to guest posting, it might take a while until you see results. We at BrightMinds PH can help implement web traffic-boosting strategies that promise results. If you’re interested, you can message us today for a free quote!